User:Daniel iversen/Books/What Every Online Manager Should Know
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What Every Online Manager Should Know[edit]
A broad set of Wikipedia articles around marketing and managing online.[edit]
- High Level Concepts
- Brand
- Customer experience
- Marketing
- Advertising
- Digital strategy
- Marketing and Advertising
- Multichannel marketing
- Integrated marketing communications
- Guerrilla marketing
- Brand ambassador
- Marketing operations
- Marketing resource management
- Marketing automation
- Churn rate
- Net Promoter
- Touchpoint
- Marketing channel
- Purchase funnel
- Customer engagement
- Next-best-action marketing
- Customer lifetime value
- Brand management
- Brand loyalty
- Marketing communications
- Interruption marketing
- Engagement marketing
- Performance-based advertising
- Design & Creative
- User experience
- User-centered design
- Communication design
- Visual brand language
- Online Concepts
- Internet marketing
- Conversion rate
- Content marketing
- Online advertising
- Cost per impression
- Cost per action
- A/B testing
- Multivariate testing
- Ad serving
- Permission marketing
- Behavioral retargeting
- AdWords
- Personalization
- Recommender system
- Behavioral targeting
- Web analytics
- Above the fold
- Affiliate marketing
- Clickthrough rate
- Banner blindness
- Conversion funnel
- Geo-fence
- Big data
- Mobile and Multi Channel
- Mobile marketing
- Second screen
- Fourth screen
- Fifth screen
- Mobile media
- Omni-channel Retailing
- Email marketing
- Real-time marketing
- QR code
- Near field communication
- Social
- Social network
- User-generated content
- Social media
- Earned media
- Web 2.0
- Social graph
- Collaborative filtering
- Crowdsourcing
- Viral marketing
- Social media optimization
- Social media marketing
- Social network aggregation
- Social media measurement
- Social Analytics
- Social commerce
- Social bookmarking
- Search
- Search engine marketing
- Search engine optimization