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RF|Binder is a full-service public relations agency headquartered in New York with an office in Boston, as well as bureaus in Chicago, Los Angeles, Philadelphia and South Florida.

As one of the top twenty independent public relations agencies in the United States[1], RF|Binder was named The Holmes Report Creative Agency of the Year in 2010[2]and Mid Size Agency of the Year in 2011<[3].

History[edit]

RF|Binder established itself as an independent subsidiary of the Ruder Finn group in 2001. Founded by Bill Ruder and David Finn in 1948[4], the Ruder Finn Group has been in the field for more than 60 years. With combined revenues of more than $100 million, the Ruder Finn Group has offices in 20 cities and partner agencies in 31 countries[5]. RF|Binder is part of the Group's consultancy, which focuses on working with major corporations and brands on corporate reputation and brand assignments. With clients ranging from Dunkin Donuts to McGraw Hill, RF|Binder specializes in traditional public relations and communications, and has recently begun working in the digital arena.

CEO[edit]

Amy Binder has served as CEO since 2001. Amy receieved her A.B. with Honors from Brown University and her M.B.A. from the Graduate School of Business, Columbia University.

Services[edit]

Some of the services that RF|Binder offers are: Brand and Corporate Reputations Programs, Corporate Social Responsibility, Emerging Digital Media, Research and Measurement, Thought Leadership and Expert Positioning, Public Affairs, Experiential Marketing, Crisis Management and Litigation Support.

Clients[edit]

The agency's clients include: al fresco All Natural, Ameriprise Financial, Areva, BAND-AID, Bank of America, Calorie Count, Canaport LNG, Cargill, Dagoba, Dr. Praeger's, Dunkin' Donuts, fiserv, gazelle, HEAF, International Reading Association, Johnson's, Malaysia Kitchen, McGraw Hill Education, Repsol, Scharffen Berger, Stride Rite, Talenti, thismoment, Vinho Verde wines, and Wines of Germany.

Awards[edit]

2011 - Silver Bulldog Award for Best Company Positioning/Branding for "Dunkin' Donuts: Brewing a Winner in the Coffee & Breakfast Wars". 2010, 2008 - Silver Bulldog Award for Best Food & Beverage Campaign for "Thinking Inside the Box" with Dunkin's Donuts. 2009 - The Holmes Report Sabre Awards - Creative Agency of the Year. 2007 - Gold Sabre Award for "Restaging in a Highly Competitive Environment" with Dunkin' Donuts. 2006, 2005 - Silver Sabre Award for "Banking on Neighborhoods One at a Time" with Bank of America.

References[edit]

Requested Move[edit]

The following discussion is an archived discussion of a requested move. Please do not modify it. Subsequent comments should be made in a new section on the talk page. No further edits should be made to this section.

The result of the move request was: outside of the scope of RM. Try WP:AFC. Armbrust, B.Ed. Let's talkabout my edits? 16:18, 15 April 2012 (UTC)


User:Gjh1588/sandboxRF – Finished working on and editing the RF|Binder page and ready to have it published, so I not longer want it to be in the Sandbox. Would like for this to be an official Wikipedia article. Gjh1588 (talk) 19:43, 12 April 2012 (UTC)

The above discussion is preserved as an archive of a requested move. Please do not modify it. Subsequent comments should be made in a new section on this talk page. No further edits should be made to this section.