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21minutes Conference

Available in	Italian, English
Headquarters	Milan, Assisi , Italy
Area served	Worldwide
Owner	InformaAzione
Founder(s)	Patrizio Paoletti
URL	21min.org
Launched	2009
Current status	Active

21minutes ″Excellence, Sustainability, Innovation″

21minutes is a conference created by Patrizio Paoletti and organized by InformaAzione that has began in 2009. The purpose of this multidisciplinary conference was to create an experiencing path which enabled the audience to learn and to learn to learn through life.

″21minutes is a test bench of ideas that brings together people who have had a vision of the whole and have achieved the reward of self-accomplishment: the result and the beauty of the journey.″ P. Paoletti

It assembled together the different knowledge, and skills, acquired by truly successful people along their life, and during their struggle to achieve their goals. Successfulness is intended by the creator and chairman of the event as the ability to make things happen in one's own life, achieving the comprehended and desired goals.

The first four editions from 2009 to 2012, have seen the participation of 20 speakers, plus the chairman, that have been invited to talk for 21 minutes about the values, motivations, instruments, and relationships that have brought them to achieve their goals.

The 20 speakers are grouped in four macro-areas of knowledge, namely Philosophy, Art, Science, Economy (Ph.A.S.E.), presented by the author during an interview in 2012 through the following words:

″The process is: Philosophy that is the "love for", the love for the vision, the love for knowledge, the love for man; that later becomes sign, art, technology; but also that special ability to make old things new, changing their order, reorganizing them and therefore truly innovating.

And while this extraordinary process, that is Art, is carried out, it reveals us that our knowledge is limited and that it is therefore necessary to investigate even more, it is necessary to investigate deeply. And this becomes Science.

And science partly reassures us and partly invites us to go further, and to go further we must understand the law of Economy, which is the law of mutual maintenance.″ P. Paoletti

In ????2012??? a book written by P. Paoletti was published in Italian with the title 21minuti I sapere dell'eccellenza - Le idee salveranno l'Europa (21minutes Knowledge of Excellence - Ideas will save Europe) with the purpose of presenting the knowledge collected during these editions, focusing the attention on the Ten Golden Rules remodeled on the experiences that were shared by the speakers.

21minutesNext, the 5^th edition of the conference which has taken place in November 2013 in Assisi, was centered on the idea of Inner Design Technology, giving the instruments and the techniques to forge our inner world. The goal was to connect the audience to it's deep aspirations and the individual capacities for a personal and collective evolution, after the testimonies given by all the speakers of the previous editions. In this last two days edition the four macro-areas (Ph.A.S.E.) were represented by one speaker each.

Editions

21minutes 2009 - 1^st Edition ″Knowledge of Excellence″

The first edition of 21minutes has taken place at the Palazzo del Ghiaccio in Milan in the three days between the 19^th and 21^th of November 2009.

The 21 speakers of this edition, divided in the four macro-areas (Ph.A.S.E), have been examples of a sustainable economy with a low environmental impact like the Italian designer and architect Mario Cucinella, the Italian Chef Davide Oldani with his philosophy of POP cuisine, and Sanjit Bunker Roy Indian social activist and educator who founded the Barefoot College.

Also this edition has seen the participation of Tara Gandhi, Erno Rubik, and the Neuroscientist Giacomo Rizzolatti known for his discovery of the mirror neurons, the Italian mountaineer Nives Meroi, Mario Moretti Polegato founder of Geox, the historian Shlomo Ben-Ami from Israel which is an expert of the middle-east conflict, the ballet dancer Letizia Giuliani, the Moroccan psychiatrist, anthro-psychoanalyst, writer, and anthropologist Rita El Khayat, the american academic, journalist, activist and writer Raj Patel and others (Erin Gruwell, Tegla Loroupe, Claudio Gubitosi, Gilead Sher, Mario Brunella, Julio Velasco, Mario Vello, Michael Gazzaniga).

21minutes 2010 - 2^nd Edition ″21 Stories from the most curious and creative minds of the planet″

As for the first edition, also this second one has taken place at the Palazzo del Ghiaccio in Milan in the three days between the 18^th and 20^th of November 2010.

This edition has offered an insight on the future scenarios and on how it could be possible to deal with them, through the example of speakers like Woodrow Clark II on who's researches (IPCC) Al Gore won the Noble Prize for Peace, Andeisha Farid the founder of the Afghan Child Education and Care Organization, Mara Galeazzi the prima ballerina of the London Royal Ballet, Riccardo Donadon founder of H-Farm ventures, Emmanuel Leprince President of Pacte PME, the Russian violinist Natasha Korsakova, the Hungarian-American chess Grandmaster Susan Polgar, the Italian windsurfer Alessandra Sensini, the journalist and writer Mario Calabresi, and the Noble Prize for Physics 2004 David Gross. Other speakers have been Oscar Giannino, Luciano Mazzetti, Josefa Idem, Sam Say, Moshe Abeles, Alberto Bertone, Edoardo Boncinelli, and Giacomo Campiotti.

21minutes 2011 - 3^rd Edition ″21 great people for 21 minutes to inspire Change″

The third edition of 21minutes has taken place at the Lyrick Theater in Assisi on the 18^th and 19^th of November 2011.

″By choosing Assisi as the new location for this event we wanted to leave the superficiality of business. As a matter of fact the small city from Umbria is one of the first that we remember when we refer to our country. 21minutes moves form Milano, the Italian capital of communication, that for it's worldwide ambitions is the first to confront itself with the entire world, and immerses itself in the evocative scenario of the city that has given birth to Saint Francis″ P. Paoletti.

Within the 21 speakers of this edition we find the Italian architect, engineer, inventor, educator and activist Carlo Ratti, the humanitarian and social entrepreneur Selene Biffi, founder and Executive Director of Plain Ink, the Noble Prize for chemistry in 2008 Martin Chalfie, known for his work on the ″Green fluorescent protein as a marker for gene expression″, Marco Astorri founder of Bio-on and developer of biodegradable plastics based on bio-polymers, and Filippo Ongaro physician and an expert in sports sciences, performance medicine and functional medicine.

Other speakers of this edition have been Emilio Bizzi, Antonio Caprarica, Patricia Churchland, Giulio Giorello, Chiara Lungarotti, Augusto Marietti, Fiona May, Paolo Nespoli, Mario Alonso Puig, Federico Rampini, Giampaolo Rossi, Marina Salomon, Tali Sharot, Mario Tozzi, and Enrique Vargas.

21minutes 2012 - 4^th Edition ″The Economy of Knowledge″

Like the previous edition also the fourth one has taken place at the Lyrick Theater in Assisi on the 16^th and 17^th of November 2012.

Some of the speakers of this years edition have been: Hans d'Orville Assistant Director-General of UNESCO, Margriet Sitskoorn professor of Clinical Neuropsychology, the microbiologist, ecologist and Professor of Public Health in Environmental Health Sciences Dickson Despommier, the Italian philosopher Ermanno Bencivenga, the Noble Prize for peace Betty Williams, the English author and campaigner Tristram Stuart, and Bethlehem Tilahun Alemu the Ethiopian founder and managing director of SoleRebel.

This edition has also seen within it's speakers: Niccolò Fabi, Fabio Salvato, Barbara Mazzolai, Daniele Zambelli, Francesco Avallone, Davide Groppi, Michele Boldrin, Hans d'Orville, Angela Morelli, Andrea Moro, Miguel Nicolelis, Romina Picolotti, Riccardo Signorelli, Filippo La Mantia and Vito Lomele.

21minutesNext - 5^th Edition

As for the third and forth edition of 21minutes, also this one named 21minutesNext has taken place at the Lyrick Theater in Assisi on the 22^nd and 23^rd of November 2013. This fifth, two days edition, presented four speakers, each representing one of the four categories of knowledge synthesized by the acronym Ph.A.S.E.

Maria Herczog member of the UN Convention on the Rights of the Child, representing Phylosophy, introduced the importance of acquiring in life resilience, described by her through the words:

″Resilience is a universal capacity which allows a person, group or community to prevent minimize overcome the damiging effect of adversity. Building resilience is the ability to adapt well to hardship, crisis, trauma, tragedy, threats″ M. Herczog

Luca Prasso CEO and founder of Curious Hat and digital creator of Shrek represented Art as a way of finding new ways for experiencing and interacting with the world in the educative and creative process, so that the sign becomes a way of interior investigation, has described through his words:

″I saw that these devices could put in the hands of the children instruments of creation and of creative expression. [...] We are guided by two important ideas, that were clear for us since the first days [...].

The First concept is that we would like the child to be constantly connected with the real world around him. [...]

The answers and the stimuli to the questions that we have and to the things that we want to create are all around us in the real world. So the possibility to bring these children in this world through these devices, when possible, is very important for us.

The second concept is that of the possibility of creating new interactions between the child and the adult. And this is derived by the observation on how these devices are separating these generations more then joining them.″ L. Prasso

Moshe Bar director of the Gonda Multidisciplinary Brain Research Center at Bar-Ilan University, representing Science, has taught the audience the importance of introducing a simple innovation in the world that surrounds us, going beyond our usual references, experimenting and finding new, more real, because verified, references:

″Our primary role is to survive, so we have to maintain a certain level of protection and of familiarity, but as we have said before we cannot move forward without breaking the rules seeing what happens. As for children; one doesn't respect the rules, just a bit, discovering what are the consequences. Then he keeps breaking the rules more and more until he is able to see something new.″ M. Bar

The last speaker has been Rosy Canale businesswoman whom has opposed herself to the 'Ndrangheta, representing Economy with her will to improve society with concrete actions.

″There is no bigger economy than that of the heart, because life gushes from it. That small creature that beats inside us unfailingly each day of our life, [..] and everything is built around this heart.″ R. Canale

See Also

Exracts of the videos of the various editions can be found in the free channel "21Minuti".