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Viewer numbers
[edit]Game of Thrones was considered a ratings success for HBO throughout all eight seasons.[1][2] The show premiere was watched by 2.2 million, and the first season averaged 2.5 million viewers per episode.[3] For its second season, the series had an average gross audience of 11.6 million viewers.[4] The third season was seen by 14.2 million viewers, making Game of Thrones the second-most-viewed HBO series (after The Sopranos).[5] HBO said that Game of Thrones' average gross audience of 18.4 million viewers (later adjusted to 18.6 million) had passed The Sopranos for the viewership record.[6][7] The season five episode "The House of Black and White" was simulcasted in 173 countries, becoming the "largest TV drama telecast" according to Guinness World Records.[8]
By the sixth season the average per-episode gross viewing figure had increased to over 25 million, with nearly 40 percent of viewers watching on HBO digital platforms.[9] In 2016, a New York Times study of the 50 TV shows with the most Facebook likes found that Game of Thrones was "much more popular in cities than in the countryside, probably the only show involving zombies that is".[10] By season seven, the average viewer numbers had grown to 32.8 million per episode across all platforms.[11][12] The series finale was viewed by 19.3 million people across HBO's platforms, becoming the network's most watched episode.[13][14] The lead-out show also benefited from the finale's record viewership.[15]
Game of Thrones also set viewership records outside the United States on pay-television channels in the United Kingdom (with a 2016 average audience of more than five million on all platforms)[16] and Australia (with a cumulative average audience of 1.2 million).[17] Video streaming research company Parrot Analytics stated that after the US, the season eight premiere demand was "particularly strong in the United Kingdom and France".[18] Nielsen Media Research noted the show was popular among 18 to 49 key demographic with strong female viewership for a fantasy series.[19][20] The show also benefited from time shifting viewership. Between season one and season seven, 7-day viewers, the number of both DVR and video on demand views during the week after the episode broadcast, grew from 3.3 million to 13.7 million.[21] Following the show finale, commentators said many viewers might cancel their premium television and streaming subscriptions.[22] HBO parent company WarnerMedia reported that subscription revenue declined only 0.9 percent between April and June 2019.[23]
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| Season | Episode number | Average | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | |||
| 1 | 2.22 | 2.20 | 2.44 | 2.45 | 2.58 | 2.44 | 2.40 | 2.72 | 2.66 | 3.04 | 2.52 | |
| 2 | 3.86 | 3.76 | 3.77 | 3.65 | 3.90 | 3.88 | 3.69 | 3.86 | 3.38 | 4.20 | 3.80 | |
| 3 | 4.37 | 4.27 | 4.72 | 4.87 | 5.35 | 5.50 | 4.84 | 5.13 | 5.22 | 5.39 | 4.97 | |
| 4 | 6.64 | 6.31 | 6.59 | 6.95 | 7.16 | 6.40 | 7.20 | 7.17 | 6.95 | 7.09 | 6.84 | |
| 5 | 8.00 | 6.81 | 6.71 | 6.82 | 6.56 | 6.24 | 5.40 | 7.01 | 7.14 | 8.11 | 6.88 | |
| 6 | 7.94 | 7.29 | 7.28 | 7.82 | 7.89 | 6.71 | 7.80 | 7.60 | 7.66 | 8.89 | 7.69 | |
| 7 | 10.11 | 9.27 | 9.25 | 10.17 | 10.72 | 10.24 | 12.07 | – | 10.26 | |||
| 8 | 11.76 | 10.29 | 12.02 | 11.80 | 12.48 | 13.61 | – | 11.99 | ||||
- ^ Hersko, Tyler (June 6, 2019). "HBO Faces Hard Questions in Post-'Game of Thrones' Streaming Market". IndieWire. Penske Media Corporation. Archived from the original on June 16, 2019. Retrieved July 6, 2020.
- ^ Katz, Brandon (May 20, 2019). "It's Official: The 'Game of Thrones' Series Finale Has Set a New HBO Ratings Record". Observer Media. Archived from the original on September 25, 2019. Retrieved July 6, 2020.
- ^ Thomas, June (March 29, 2012). "How Much Gold Is Game of Thrones Worth". Slate. The Slate Group. Archived from the original on May 8, 2016. Retrieved January 20, 2022.
- ^ "HBO Renews 'Game of Thrones' for Fourth Season" (Press release). HBO. April 2, 2013. Archived from the original on July 16, 2017. Retrieved August 23, 2014.
- ^ Adalian, Josef (June 8, 2013). "For HBO, Game of Thrones Ratings Second Only to The Sopranos". Vulture. Vox Media. Archived from the original on March 4, 2016. Retrieved June 6, 2013.
- ^ Fienberg, Daniel (June 5, 2014). "'Game of Thrones' has become more popular than 'The Sopranos' sorta kinda". HitFix. Uproxx Media Group. Archived from the original on June 3, 2016. Retrieved June 5, 2014.
- ^ Sinha-Roy, Piya (June 16, 2014). "'Game of Thrones' draws 7.1 million viewers for blood-filled finale". Reuters. Archived from the original on October 20, 2015. Retrieved July 13, 2014.
- ^ Wyatt, Daisy (September 1, 2015). "Game of Thrones breaks Guinness World Record for largest TV drama simulcast". The Independent. Alexander Lebedev. Archived from the original on June 25, 2017. Retrieved May 25, 2020.
- ^ Shepherd, Jack (July 19, 2016). "Game of Thrones season 6 ratings: Show brought in 25.1 million viewers on average per episode". The Independent. Alexander Lebedev. Archived from the original on August 19, 2016. Retrieved July 22, 2016.
- ^ Katz, Josh (December 27, 2016). "'Duck Dynasty' vs. 'Modern Family': 50 Maps of the U.S. Cultural Divide". The New York Times. Archived from the original on January 5, 2018. Retrieved January 29, 2020.
- ^ Koblin, John (August 28, 2017). "'Game of Thrones' Finale Sets Ratings Record". The New York Times. Archived from the original on May 20, 2020. Retrieved May 25, 2020.
- ^ "'Game of Thrones' Season 8 Debut Breaks HBO Rating Records". Time. April 15, 2019. Archived from the original on April 15, 2019. Retrieved April 16, 2019.
- ^ Otterson, Joe (May 20, 2019). "'Game of Thrones' Finale Sets New Series High With Staggering 19.3 Million Viewers". Variety. Penske Media Corporation. Archived from the original on May 20, 2019. Retrieved May 25, 2020.
- ^ Gartenberg, Chaim (May 20, 2019). "The Game of Thrones finale was the most watched HBO show of all time". The Verge. Vox Media. Archived from the original on April 5, 2020. Retrieved May 25, 2020.
- ^ Porter, Rick (May 20, 2019). "'Game of Thrones' Series Finale Sets All-Time HBO Ratings Record". The Hollywood Reporter. Valence Media. Archived from the original on May 23, 2020. Retrieved May 25, 2020.
- ^ Plunkett, John (July 6, 2016). "Game of Thrones most popular Sky series ever with 5m viewers". The Guardian. Archived from the original on September 10, 2016. Retrieved July 6, 2016.
- ^ Idato, Michael (June 29, 2016). "Game of Thrones season six finale sets Australian audience record for Foxtel". The Sydney Morning Herald. Nine Entertainment Co. Archived from the original on July 2, 2016. Retrieved July 6, 2016.
- ^ Katz, Brandon (May 3, 2019). "The 'Game of Thrones' Season 8 Premiere Just Set a Guinness World Record". Observer Media. Archived from the original on September 25, 2019. Retrieved May 25, 2020.
- ^ Welch, Alex (May 21, 2019). "Sunday cable ratings: 'Game of Thrones' series finale sets new records". TV by the Numbers. Nexstar Media Group. Archived from the original on March 3, 2020. Retrieved July 6, 2020.
- ^ Watercutter, Angela (June 3, 2013). "Yes, Women Really Do Like Game of Thrones (We Have Proof)". Wired. Condé Nast. Archived from the original on July 18, 2019. Retrieved July 6, 2020.
- ^ Maglio, Tony; Maas, Jennifer (April 12, 2019). "Inside the Mountain-Size 'Game of Thrones' Ratings Growth From Seasons 1–7". TheWrap. Archived from the original on February 18, 2020. Retrieved July 7, 2020.
- ^ Keshner, Andrew (May 20, 2019). "After the finale, 'Game of Thrones' fans could give HBO a rude awakening". MarketWatch. Dow Jones & Company. Archived from the original on June 9, 2020. Retrieved July 6, 2020.
- ^ Spangler, Todd (July 24, 2019). "WarnerMedia Drives AT&T Growth in Q2, as HBO and DirecTV Lose Subscribers". Variety. Penske Media Corporation. Archived from the original on April 7, 2020. Retrieved July 6, 2020.
- ^ For the first season (excluding the average ratings), see "Updated: 'Game of Thrones' Ratings: Season One". TV by the Numbers. June 19, 2011. Archived from the original on July 26, 2017. Retrieved July 26, 2017.
For the second season and the average ratings of the first season, see "Game of Thrones: Season Two Ratings". TV Series Finale. June 11, 2012. Archived from the original on September 1, 2016. Retrieved April 18, 2016.
For the third season, see "Game of Thrones: Season Three Ratings". TV Series Finale. June 12, 2013. Archived from the original on September 1, 2016. Retrieved April 18, 2016.
For the fourth season, see "Game of Thrones: Season Four Ratings". TV Series Finale. June 18, 2014. Archived from the original on September 1, 2016. Retrieved April 18, 2016.
For the fifth season, see "Game of Thrones: Season Five Ratings". TV Series Finale. June 16, 2015. Archived from the original on September 1, 2016. Retrieved April 18, 2016.
For the sixth season, see "Game of Thrones: Season Six Ratings". TV Series Finale. June 28, 2016. Archived from the original on September 1, 2016. Retrieved April 24, 2016.
For the seventh season, see "Game of Thrones: Season Seven Ratings". TV Series Finale. August 29, 2017. Archived from the original on September 16, 2017. Retrieved August 29, 2017.
For the eighth season, see "Game of Thrones: Season Eight Ratings". TV Series Finale. April 16, 2019. Retrieved April 16, 2019.