Vaillancourt Folk Art

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Vaillancourt Folk Art
IndustryRetail, Manufacturing, Wholesale, Collectibles, Christmas, Luxury Goods
Area served
North America and Eastern Europe
Key people
Gary Vaillancourt, Judi Vaillancourt, Luke M. Vaillancourt
ProductsChalkware, Glass Ornaments, Ceramic/Acrylic, Figurines, jewelry and couture, home decor
Number of employees
Divisions6 Edit this on Wikidata
Vaillancourt Folk Art at Manchaug Mills
During Vaillancourt's 2018 re-branding, the square logo was introduced depicting a Victorian Christmas Feather Tree.

Vaillancourt Folk Art (VFA) is a family owned and operated wholesale and retail business based in Sutton, Massachusetts that hand paints chalkware trinkets.[1] Judi Vaillancourt is credited with having developed the process used to create the first contemporary use of chalkware—incorporating a plaster-like substance with confectionery moulds[2]—since the 20th century version.[3]

The company initially was created as a store that sold a wide variety of holiday and Folk Art items, and operated as Vaillancourt Folk Art & Friends. The name was shortened to Vaillancourt Folk Art in 2007 when their headquarters relocated, and the company's emphasis re-focused to their own Chalkware and ornament line. The Vaillancourt Folk Art lines have since been carried in stores within major cities across the United States and Canada.

Beyond families holiday traditions, Vaillancourt Folk Art has become a staple in regional tourism. In 2009 VFA was chosen by the Massachusetts Office of Travel and Tourism as one of six behind-the-scenes places to visit[4] and by The Great Places in Massachusetts Commission as one of the top 1,000 great places in Massachusetts to visit.[5][6][7]


Gary Vaillancourt and wife Judi Vaillancourt founded Vaillancourt Folk Art in 1984 after Gary had given Judi three antique chocolate molds for Christmas. Judi (who, "first discovered her love for historic details from the time spent perusing antiques (growing up) at her neighbor's historic-tavern-turned-home in Sutton, MA"[8]), a classical illustrator by trade, first poured these molds with chocolate, and later with beeswax,[9] before developing her unique process to create a solid chalkware figures.[10][11] Recognizing this as a 3-dimensional canvas, Judi began to use her oil painting skills to the new medium. During the first year Gary and Judi were asked to participate in a Folk Art Show by Chicago-based promoter, Judy Marks. Judi Vaillancourt, discovered by Marks from an article on Historical House Reproductions by Early American Life,[12] decided to participate in the show with her original furniture, scherensnites, wooden Noah's Arks,[13] oil paintings, and figurines. For the first show Judi had made several beeswax and one hand-painted chalkware Santa. The hand-painted figural sold for $25 ($50 with 2007 inflation) and the Vaillancourts had taken 25-30 orders.[14][15]

In 1985 Gary left his position as President of Mitchell Management Systems to join Judi as they started what is now known as Vaillancourt Folk Art. That year, the Vaillancourts brought hired 15 employees to work within their house, pouring the products in their kitchen, paint in their dining room, and ship out of their bed room. By the end of 1985 they had converted their 18th century house's basement into a production studio and formed Vaillancourt Folk Art & Friends.[16]

Date Significance
1984 Vaillancourt Folk Art & Friends was founded with Judi being the sole designer and production artist.
1985 The basement of Gary and Judi's home where 10 workers would come and go as they pleased to paint Judi's designs.
1986 Vaillancourt Folk Art had 18 workers working two shifts at Christmas time.
1987 Vaillancourt Folk Art & Friends moved their location in an 1820s Farm house with their 20-person production team working on the second floor and a new retail space featuring Folk Artists resided on the first floor.
1989 Vaillancourt Folk Art begins wholesale distribution.
1991 Vaillancourt Folk Art starts their annual Starlight Santa with actors Emma Samms and Tom Bergeron making their first visit the Vaillancourt store.
1992 Nordstroms becomes the first department store to carry the Vaillancourt Chalkware and Ornament line.
1994 Vaillancourt Folk art licensed to Possible Dreams making clothtique[clarification needed] santas.
  • Judi vaillancourt designs classical Christmas a line of English Creamware dinnerware.
  • The first annual Collector's Weekend is started.[17]
1996 Judi Vaillancourt has her first figurines made into glass ornaments in Lauscha, Germany.
1998 Vaillancourt Folk Art launches its web site for eCommerce.
  • Vaillancourt Folk Art drops "& Friends" and moves to a 10,000-sq/ft location in a 19th-century mill.
  • Son, Luke M. Vaillancourt, joins the family business as Director of Digital Marketing.
2008 Introduction of the Et Cetera line, a line of Vaillancourt Designs on media like acrylic coasters, wooden framed mirrors, ceramic trivets, and metal ornaments.
  • Vaillancourt Folk Art named 15th in overall ranking of Top Tourist Attractions according to the Worcester Business Journal after having 18,500 visitors to their Sutton, MA studios.[25]

Vaillancourt Folk Art introduces a new glass ornament line: Jingle Balls. The Jingle Ball line uses the traditional glass ornament ball and blends it with the recognizable faces of Christmas—including Santas, Snowmen, and European Father Christmases. The detail of the faces is what Vaillancourt Folk Art has been known for since the late 1980s.[citation needed]


Vaillancourt Folk Art introduces the first Dickens themed glass ornament line: A Christmas Carol collection, which features the icons "inspired by Arthur Rackham’s interpretation of Charles Dickens immortal words."[26]


Luke M. Vaillancourt assumes the position of Vice President of Operations.[27]


Luke M. Vaillancourt represents Vaillancourt Folk Art in Washington DC, joining Congressman Jim McGovern (D-MA) to a Small Business Week Constituent Roundtable to highlight the success of small businesses in Central Massachusetts and the push by House Democrats to help more small businesses across the country.[28][29][30][31][32]

  • Vaillancourt Folk Art undergoes a rebranding of its retail division. The rebranding includes a redesigned logo that removes "Folk Art" and replaces it with "Made in Massachusetts". The new logo also introduces a Victorian Christmas tree that incorporates their brick-and-mortar's refresh[clarification needed] to bring "Christmas 24/7"—which means their retail gallery will include Christmas decorations throughout the year.[33]
  • Vaillancourt's retail business accounts for nearly 60% of business revenue, "with most of the retail sales occurring online."[34]
  • Vaillancourt launches two new consumables: a Christmas Blend Coffee and Holiday Traditions Wine[35] which are sold within their retail gallery in Sutton.[36]


Vaillancourt Folk Art underwent a period of expansion in the late 1980s. Vaillancourt Folk Art acquired an 1820 Farm House in 1987 and moved production to the second floor within the first month of acquisition. Within the same year, the first floor of the building was turned into a retail store featuring Vaillancourt Folk Art chalkware and work of American Folk Artists that the Vaillancourt family had met while doing Art and Craft shows around the country.

"In 1985, there were about 135 companies in America that made Christmas figures. Today, there are a half dozen"[37] While Vaillancourt Chalkware was widely sold over the first 15 years of business, they received a large boom in business in the post 9/11 era because they were "Made in America".[citation needed] Their patriotic line and their "American Christmas Series" collection—having partnered with American Christmas companies Byers's Choice and Lynn Haney collection, became an instant success.[38] Much of this success is attributed to the fact that Vaillancourt is one of the last remaining crafters still designing by hand in the United States.[39] Vaillancourt has always been focused on creating pieces that could be passed on from generation to generation, creating an heirloom piece.[40][41]

In 2007 Vaillancourt Folk Art moved its operations into a 10,000-sq/ft space within the Manchaug Mills,[42] accommodating the extensive collection of designs and antique confectionery molds---Vaillancourt Folk Art has over 3,000 antique moulds from as early as 1850[43] which is one of the largest known private collections in the United States.[44] The US Postal Service modified its zip codes to ensure that Vaillancourt Folk Art could still be considered "made in Sutton" rather than the village of Manchaug's unique zip code.[45] Within this new Sutton location, Vaillancourt Folk Art dropped "& Friends" from its name and stopped selling other manufactures products and instead focused on displaying its own brands within their gallery. This new location allowed for the opening a Christmas museum "to display [their] antique [moulds], some paired with Judi’s original castings, and they have collected original European catalogues showing the moulds available at the time".[46] The expansion also streamlined its studios for guided tours.[47]

In Winter of 2009 Vaillancourt Folk Art completed the construction of Blaxton Hall, "named after William Blaxton, the first European settler in Boston and Rhode Island".[48] The hall was created to host Gerald Charles Dickens (the great great grandson of Charles Dickens) for his American Tour of A Christmas Carol first in 2009.[49] Dickens made a special trip from London to perform his great-great grandfather’s classic tale, ‘A Christmas Carol.’ Dickens adopted different voices, expressions and mannerisms to portray each of the story’s twenty-six characters in this acclaimed one-man show.[50][51] Dickens' visit to Worcester county is notable as Charles Dickens himself had toured the region first in 1842 in which Gerald performs at Blaxton Hall in a similar manner.[52]

Continuing the 2008 success of combining family owned, domestic businesses, of the "American Christmas Series," Vaillancourt Folk Art and Byers' Choice teamed up again in 2012 with the creative power of Joyce Byers and Judi Vaillancourt to introduce the first ever[53] Byers' Choice Caroler designed in collaboration with another company.[54] The piece, Custom Christmas Artist Caroler, was introduced during the 17th annual Collector's Weekend at the Vaillancourt Studio by Bob Byers, Jr., President of Byers' Choice.[55][56]

Within the year 2018, after successful expansions in retail and wholesale, fueled by growth with eCommerce,[57] Vaillancourt underwent a company rebranding to avoid the confusion of the term "folk art" and to pay respect to their Massachusetts heritage.[58] This corresponds to the company's internal expansion and reconfigurations of both their digital department and retail division.

Today, Vaillancourt goes beyond the traditional idea of Christmas as Judi designs more than 100 chalkware Santas a year, which include non-Christmas Santas, such as: an Easter Santa and the Nantucket Santa which is introduced each summer.[59]


Vaillancourt Folk Art began its wholesale distribution in 1989. Several years late, in 1992, Nordstrom West was the first Department store to approach Vaillancourt Folk Art to sell their product nationally. Today, Vaillancourt Folk Art sells to 300 stores nationwide, including, Rogers's Garden, Nordstrom, Neiman Marcus, Lord and Taylor, Macy's/Bloomingdales, Frontgate Catalog, and hundreds of small "mom-and-pop" stores[60]

Vaillancourt Folk Art launched its web site in 1998 and has focused on marketing to individuals along with companies. In 2007 its on-line distribution started to slowly match the company’s in-store sales, especially in an economy that was suffering from a yearlong fuel surcharge, through various on-line shopping promotions.[61] Even in a down economy, Vaillancourt Folk Art has remained hopeful in the American consumer choosing American-made, high quality products.[62] In fact, their partnership with Xerox Corporation helped keep them ahead of the curb in terms of marketing technology[63] enabling their studios to be popular tourist stops for New England[64] and being chosen by the Massachusetts Office of Travel and Tourism as one of six behind-the-scenes places to visit alongside: Cape Cod Potato Chips, Cisco Brewers, Fenway Park, Boston Beer Company, and Harbor Sweets.[65]


Chalkware was a Victorian art form where plaster was molded and painted with watercolors. These pieces, considered the "poor man's porcelain" was often given as prizes at carnivals. Vaillancourt Folk Art's main product is a contemporary form of chalkware using vintage confectionery moulds to shape a plaster-like substance that is then hand painted with oil paints.

Classical Christmas Creamware is a line developed by the artist, Judi, as an alternative to traditional dinnerware. A cream ware company in Stoke-On-Trent produces Judi's designs the same way as they were produced in the early 18th century, by hand. The manufacturer is the last cream ware company producing this type of product in Europe, most companies have moved their operations to China.

Mouth-Blown Glass Ornaments were interpretations of the popular Chalkware figurines. Vaillancourt Folk Art developed its ornament line in 1996 with a small German glass company. In 2001 the German manufacturer went out of business and Vaillancourt Folk Art moved its glass operations to a small Polish factory that still mouth-blows and hand-paints each ornament. In 2009, Vaillancourt Folk Art introduced a glimmer line that is "best described as contemporary, but (remains) within the scope of traditional country décor.[66]

Gorham Silver was the first manufacturer to license Judi's designs, manufacturing ornaments in Taiwan under the name Vaillancourt Folk Art for Gorham in 1986.

Possible Dreams was a manufacturer that licensed Judi's designs in the late 1990s.

Et Cetera In 2008 Vaillancourt Folk Art released a line that incorporated Judi's designs and art work on everyday pieces items, such as dishes, treasure boxes, serving trays, and metal ornaments. These products, adhering to Vaillancourt Folk Arts belief in local, are being manufactured in Maine and Virginia.[67]

Vaillancourt Design Group Led by son, Luke M. Vaillancourt, Vaillancourt Design Group was formed to bring custom designs on American-made product, for companies and organizations looking to create high-quality fundraising items, alumni gifts, product for fundraisers, or personalized gifts. Designs have included acrylic coasters for Worcester Academy, enamel coasters for College of the Holy Cross, and metal ornaments for organizations like Old Sturbridge Village and wedding favors.

Consumables Started in 2018, Vaillancourt Folk Art launches a consumable product line with private label coffee and wine after partnering with two Massachusetts companies.[68]


Starlight Children's Foundation In 1991 the Starlight Children's Foundation made a presentation to the major gift companies of America, including Vaillancourt Folk Art, which resulting in Judi designing an annual Starlight Santa with a portion of proceeds of sales benefiting critically and chronically ill children. As of 2009, Vaillancourt Folk Art has granted 104 wishes and purchased 15 Fun Centers[69] for pediatric hospitals in New England. Vaillancourt Folk Art's involvement with philanthropic organizations has yielded dozens of awards from the Starlight Children's Foundation, Pediatric Division of University of Massachusetts Hospital, The United States, Retailers Association of Massachusetts, and other organizations.[70][71] Over the lifetime of the relationship between Vaillancourt Folk Art and the Starlight Foundation, Vaillancourt has received celebrity endorsements from General Hospital star Emma Samms and Dancing With The Stars host Tom Bergeron. Most recently, Tom Bergeron made an appearance at the Vaillancourt Studios in 2009 to help celebrate the 10-year anniversary of the Vaillancourt-Starlight relationship.[72] In 2014, with the Starlight Children's Foundation closing its local offices the year prior, Vaillancourt Folk Art announced that donations would go directly to "Worcester’s UMass Memorial Children’s Medical Center where it will be used to help kids get through whatever treatment they are undergoing through the Child Life’s Artist In Residence Program.".[73]


Gary Vaillancourt has participated in many community organizations and groups, including the committee that started the Sutton Chain of lights, where the first Saturday of December trolleys take visitors around the town of Sutton to many of the local businesses and groups.[74]

In 2010 Massachusetts State Administration and Regulatory Oversight held a hearing that would designate Vaillancourt Folk Art as the official state Christmas collectible maker.[75][76][77]

Vaillancourt Folk Art took active rolls in the Sutton 300 (300th anniversary of the town of Sutton, Massachusetts) and also for the Millbury Bicentennial Celebration (Millbury, Massachusetts) in 2010. For each celebration Judi Vaillancourt designed a limited edition Chalkware Santa which featured imagery and symbolism to the town it was created for. The Millbury Bicentennial’s Santa stood 6-inches tall and was dressed in the town’s traditional maroon with his gold sack holding a single lamb symbolizing the town’s rich history in the wool manufacturing industry, and is reminiscent of the Millbury Woolies mascot.[78] Two-hundred pieces were painted for the Millbury Bicentennial Celebration and three-hundred were painted for the Sutton 300 Celebration.

In popular culture[edit]

Vaillancourt Folk Art's involvement with the Starlight Children's Foundation brought their company into the national spotlight with celebrity support and appearances. In 1991 Soap Opera star Emma Samms and TV personality Tom Bergeron made their first appearance to the Vaillancourt studios. April 26–27, author and illustrator Tasha Tudor spent a weekend at Vaillancourt Folk Art meeting fans and speaking on a panel about illustration and art. More recently, fans met Tom Bergeron during the peak of his career hosting Dancing with the Stars November 2008. Tom Bergeron has made several appearances at the Vaillancourt Studios to support the company and their work with the Starlight Foundation.[79] On January 24, 2010, History Channel's TV Show American Pickers[80] featured a photograph of the Abraham Lincoln chalkware piece that was created for several museums, including, Gettysburg, Ford’s Theatre, and The Lincoln Museum.[81] Judi and Gary Vaillancourt unveiled the Abraham Lincoln piece, along with a Civil War Santa, on September 4, 2010, at the Gettysburg NMP Bookstore[82][83][84] after being asked by the museums to create commemorative figures based on the drawings of 1860s artist Thomas Nast.[85] In addition to cultural institutions, in 2014 Vaillancourt Folk Art created the first Las Vegas Santa made exclusively for Wynn Las Vegas.[86]

Collectors are known to have camped out for days at a time in order to purchase limited edition and low number pieces, as well as to be the first to meet celebrities during their Vaillancourt appearances. Many of the older pieces have become collectibles and have easily double and tripled in value from their release date.[87][88][89]


  1. ^ Mattison, A. (Reporter). (2016, December 6). Christmas All Year Round [Television broadcast]. In Worcester News Tonight. Worcester, MA: Charter TV 3.
  2. ^ Staff Writer. (2011, November 21). Molding tradition: Vaillancourt folk art designs osv figurines from antique chocolate molds. Old Sturbridge Village Visitor, Winter, 10-11. Retrieved from
  3. ^ Crews, B. (2009, August 25). Collecting chalkware santas from vaillancourt. Guide, Retrieved from
  4. ^ MacDonald, S. (2009-2010). 'Behind The Scenes'. Massachusetts Vacations Guide, 34.
  5. ^ 1,000 Greatest Places in Massachusetts. July 2010.
  6. ^ Finucane, Martin. "1,000 places to visit, so little time." Boston Globe 12 Jul. 2010. MetroDesk. 12 Jul. 2010 <>.
  7. ^ Staff Writer. "STATE UNVEILS LIST OF TOP 1,000 SPOTS." Telegram & Gazette 12 Jul. 2010. Business. 12 Jul. 2010 <>.
  8. ^ Rivera-Flores, G. (2017, December 19). A Quick Bite With Judi Vaillancourt. Retrieved March 8, 2017, from
  9. ^ Hess, H. (2013, Fall). From chocolate to chalkware. Foodies of New England, 3(3), 124-125. Retrieved from
  10. ^ Staff Writer. (2011, November 21). Molding tradition: Vaillancourt folk art designs osv figurines from antique chocolate molds. Old Sturbridge Village Visitor, Winter, 10-11. Retrieved from
  11. ^ Decoteau, Randall. "It's beginning to look a lot like Christmas. Vaillancourt Folk Art Studio: Creating new ornaments from antique molds." New England Antiques Journal. DEC (2010): 24-27, 82-84. Print.
  12. ^ Staff Writer. (1988, August). Folk artists. Early American Life, Cover, 17, 40, 46, 49-50.
  13. ^ Dahlsad, D. (2009, September 6). Collectible Chalkware: An Interview With Luke M. Vaillancourt (Part One). Collectors Quest —
  14. ^ Crews, B. (2009, August). 'Collecting Chalkware Santas from Vaillancourt'. —
  15. ^ Decoteau, Randall. "It's beginning to look a lot like Christmas. Vaillancourt Folk Art Studio: Creating new ornaments from antique molds." New England Antiques Journal. DEC (2010): 24-27, 82-84. Print.
  16. ^ Staff Writer. (1989, February). Folk artistry. Colonial Homes, 53-68.
  17. ^ Porcher, C. (2011, Spring). Sixteenth annual vaillancourt collector's weekend. Celebrate365, 11(1), 20.
  18. ^ Boynton, D. (March 5, 2010). Reluctant honor looms for folk art shop. TELEGRAM & GAZETTE —
  19. ^
  20. ^ O'Conner, Ellen. "Art With A Central Mass. Touch". Worcester Business Journal. 07 Jun. 2010. <>.
  21. ^ 1,000 Greatest Places in Massachusetts. July 2010.
  22. ^ Finucane, Martin. "1,000 places to visit, so little time." Boston Globe 12 Jul. 2010. MetroDesk. 12 Jul. 2010 <>.
  23. ^ Staff Writer. "STATE UNVEILS LIST OF TOP 1,000 SPOTS." Telegram & Gazette 12 Jul. 2010. Business. 12 Jul. 2010 <>.
  24. ^ Kennedy, C. (June 7, 2010). "2010 Retailer Excellence Awards Finalists Named" Gifts & Decorative Accessories <>.
  25. ^ (2012). Top tourist attractions. Worcester Business Journal, 7. Retrieved from
  26. ^ Vaillancourt unveils new ornament collection from a name synonymous with Christmas. (2015, October 15). Millbury Sutton Chronicle, p. 12. <>.
  27. ^ Ross, W. (2016, October). A Home Made for Christmas. Early American Life, 47(Christmas), 14-23.
  28. ^ FUCCI, R. (Ed.). (2017, May 18). Congressman, Sutton business owner join Congressional roundtable. Millbury-Sutton Chronicle, p. 20. Retrieved May 22, 2017, from
  29. ^ Bassler, E. (2017, May 14). One on one: Luke Vaillancourt: vice president, Vaillancourt Folk Art. Telegram & Gazette, p. D5. Retrieved May 19, 2017, from
  30. ^ Staff Writer. (2017, April 29). News and notes from McGovern. Retrieved May 05, 2017, from
  31. ^ Staff Writer. (2017, May 03). Sutton biz owner joins national small business discussion. Retrieved May 05, 2017, from
  32. ^ Sorrentino, J. (Producer). (2017, April 28). Small Businesses [Television broadcast]. In Worcester News Tonight. Worcester, MA: CharterTV 3.
  33. ^ GoLocal Business Team. (2018, January 30). Vaillancourt Folk Art to Celebrate Christmas Year Round With Brand Relaunch. Retrieved February 19, 2018, from
  34. ^ Tota, M. (2018, March 25). Vaillancourt Folk Art goes year-round with Christmas. Worcester Telegram and Gazette, pp. D3-D6. Retrieved March 26, 2018, from
  35. ^ Hanson, M. (2018, April 25). Vaillancourt Folk Art partners with two Mass. companies to create Christmas-themed wine and coffee roasted in Worcester. Retrieved May 2, 2018, from
  36. ^ Fucci, R. (2018, May 24). Vaillancourt Folk Art to sell collectible wines. Millbury-Sutton Chronicle. Retrieved from
  37. ^ Gonsalves, S. (2017, February 26). One On One With Gary Vaillancourt. Worcester Telegram and Gazette, p. D4. Retrieved February 26,, from
  38. ^ Eckelbecker, L. (2001, December 18). Santa’s present: Patriotic figurines bring welcome boost to sales at Vaillancourt. Worcester Telegram & Gazette.
  39. ^ Lewis, Hal. "Top Folk Art Designers." (2008): n. pag. Web. 7 Apr 2010. <>.
  40. ^ Anderson, L. (2002, December 16). Folk art santas: Limited-edition figurines a Yule tradition. The Providence Journal.
  41. ^ Harris, P. & Lyon, D. (2007, December 16). Santas in Sutton to brighten every sleigh. The Boston Globe.
  42. ^ Staff Writer. (2007, October 14). Vaillancourt display takes out new space. Worcester Telegram & Gazette.
  43. ^ Trent, A. (2010, June). American traditions. Giftware News, 35(6), 78
  44. ^ DeMarco, N. A. (2010, December). stops along the way: vaillancourt folk art. Create & Decorate, (228), Retrieved from
  45. ^ Meindersma, S. (2014, September 21). Tradition breeds success at Vaillancourt Folk Art. Telegram & Gazette, p. 9.
  46. ^ Rosch, T. (Ed.). (Christmas 2014). A Thirty-Year Tradition. Early American Life, 38-43.
  47. ^ Staff Writer. (2007, Winter). Handcrafted heirlooms: Groups discover-and get to keep-antique collectibles when they visit Vaillancourt Folk Art. Northeastern Group Tour Magazine, 108-109.
  48. ^ Porter, Laura. "All things Dickens: 'A Christmas Carol' defines the holiday." Worcester Living. Winter 2010: 103-106. Print.
  49. ^ Boynton, D. (2009). A real Dickens: The Original's Great-Great-Grandson. TELEGRAM & GAZETTE —
  50. ^
  51. ^ Fortier, B. (2010, November 28). Dickens heir performs classic tale. Worcester Telegram & Gazette, pp. B1, B8.
  52. ^ Porter, Laura. "All things Dickens: 'A Christmas Carol' defines the holiday." Worcester Living. Winter 2010: 103-106. Print.
  53. ^ Byers, Jr., Bob. "The History of Byers' Choice." Collector's Weekend. Vaillancourt Folk Art. Blaxton Hall, Sutton. 28 April 2012. Lecture.
  54. ^ Staff. (2012, April 27). Byers' choice introduces custom caroler to vaillancourt Gifts and Decorative Accessories, Retrieved from
  55. ^ Staff. (2012, April 25). Byers' choice to introduce custom caroler for vaillancourt folk art. Gift Shop Magazine, Retrieved from
  56. ^ Parello, J. (2012, April 28). Vaillancourt folk art hosts weekend for “die-hard” christmas fans. GoLocalWorcester. Retrieved from
  57. ^ Gonsalves, S. (2017, February 26). Gary Vaillancourt, owner, Vaillancourt Folk Art, Sutton. Worcester Telegram & Gazette. Retrieved February 19, 2018, from
  58. ^ Press Release. (2018, February 12). Christmas 24/7: Vaillancourt of Sutton Re-Launches Retail and Refreshes Branding. Retrieved February 19, 2018, from
  59. ^ Elliott, S. K. (2013, April). In the studio with judi vaillancourt. Treasures, 14-16. Retrieved from
  60. ^
  61. ^ Eckelbecker, L. (2007, September 9). Reaching buyers: Online shopping exploding, but customers still like stores and catalogs. Worcester Telegram & Gazette.
  62. ^ Lee, R. (2008, December 12). ‘Piece’ de resistance: The tale of three retailers whose stores brim with great gifts—and optimism. d.b.a. Magazine.
  63. ^ Xerox Press Release. (2008, May 21). From Putting a Company’s Name on Promotional Chewing Gum Packages to Creating Localized Travel Books: Xerox Helps Target the Right Message to the Right People. Rochester, NY.
  64. ^ Quinn-Szcesuil, J. (2008, December). Santa’s Not the Only One Hard at Work Before Christmas. Horizons, AAA Southern New England.
  65. ^ MacDonald, S. (2009-2010). 'Behind The Scenes'. Massachusetts Vacations Guide, 34.
  66. ^ Poremba, Sue. "The comforts of country." Gift Shop Magazine Fall 2010: n. pag. Web. 6 Dec 2010. <>.
  67. ^ Staff Writer. (2008, October 2). Vaillancourt et cetera. The Millbury Sutton Chronicle.
  68. ^ Hanson, M. (2018, April 25). Vaillancourt Folk Art partners with two Mass. companies to create Christmas-themed wine and coffee roasted in Worcester. Retrieved May 2, 2018, from
  69. ^ Staff Writer. (2011, June). Vaillancourt folk art introduces new fun center at umass memorial. The New Uxbridge Times, p. 9.
  71. ^ Berg, T. (2009, February 2). 'Starlight Children’s Foundation New England Hosts Afternoon Tea to Honor Gary and Judi Vaillancourt'. eNewsChannels. -
  72. ^ Staff Writer. (2011, June). Vaillancourt folk art introduces new fun center at umass memorial. The New Uxbridge Times, p. 9.
  73. ^ Starlight Santa To Benefit UMass Memorial Children’s Medical Center. (2014, May 23). Retrieved October 21, 2014, from
  74. ^ Staff Writer (2008). Sutton Chain of Lights. —
  75. ^ Katzen, Bob (2010). Wicked Local: Allston-Brighton. Beacon Hill Roll Call: Driving bill targets those who text and senior citizens —
  76. ^ Boynton, D. (March 5, 2010). Reluctant honor looms for folk art shop. TELEGRAM & GAZETTE —
  77. ^ Vaillancourt Folk Art (March 5, 2010). Response by VFA. —
  78. ^ Staff Writer. (2010, October 14). Bicentennial committee offers limited-edition folk art santa. Retrieved from
  79. ^ Sheehan, N. (2008, December). ‘Dancing’ host joins Starlight fundraiser. Worcester Telegram & Gazette.
  80. ^ Trading Up. (2011). The History Channel website. Retrieved 12:24, January 24, 2011, from Aired January 24, 2011.
  81. ^
  82. ^!/permalink.php?story_fbid=147568885275543&id=150999888252345
  83. ^ Arsenault, C. (2010, December 11). Sutton artist designs for 150th anniversary of civil war. Retrieved from
  84. ^ Internal. (2010, September 09). Sutton artist designs for 150th anniversary of civil war. Retrieved from
  85. ^ Staff Writer (2010, September 23). Neighbors. Telegram & Gazette, Retrieved from
  86. ^ Christmas with the Wynn Las Vegas Santa. (2014, October 15). Retrieved October 21, 2014, from
  87. ^ Dees, B. (1997). Santa's price guide to contemporary christmas collectibles. Iola, WI: Krause Publications.
  88. ^ Dahlsad, D. (2009, September 6). Vaillancourt Folk Art’s Dedication To Collectible Chalkware — And Collectors. Collectors Quest —
  89. ^ Bahar, A. (1991, September/October). Old-world charm. Collector Editions, 68-70.