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venturethree
Company typeindependent
IndustryBrand consultancy
FoundedAugust 11, 1999 (1999-08-11)
Headquarters
London
Key people
Philip Orwell (Founding Partner)
Michael Zur-Szpiro (Non-executive)
Paul Townsin (Partner)
Graham Jones (Partner)
Stuart Jane (Partner)
Estelle Smithies (Partner)
Regine Stefan (Partner)
Richard Blanshard (Partner)
Number of employees
50
Websitewww.venturethree.com

Venturethree (styled as venturethree, and formerly known as Venture3) is an independent brand consultancy based in London, specialising in brand strategy, visual identity design, writing, naming, brand implementation and guardianship programs. The company has 50 brand strategists, designers and project managers.

History

venturethree was founded in London, in 1999 by Philip Orwell[1] and Michael Zur-Szpiro. Before founding venturethree, Philip Orwell was a director at Wolff Olins.[2] Michael Zur-Szpiro was the founder of Aroma Café, a chain of coffee shops, which was sold to McDonalds in 1999.[3] Before that, Michael worked at Wolff Olins and Boston Consulting Group.[4]

Paul Townsin and Graham Jones, joined venturethree in 2001, also from Wolff Olins, where Paul Townsin was Creative Director. In the same year, the company moved into its Shepherd's Market studio, designed by Brinkworth, and expanding this Mayfair base in 2006.[5]

In 2011, venturethree was listed in The Daily Telegraph as one of the top 1000 British Brightest Businesses.[6]

In January 2013 the company moved to a new studio, designed by Ab Rogers Design, in the former Royal Military Asylum at the Duke of York's Headquarters in Chelsea, now known as Cavalry Square.

Work

venturethree works in many sectors including media, technology, retail, energy, corporate, culture and non-profit. Clients of venturethree include Credit Suisse (1999–2000),[7] Ish (2001), BT Group (2002–2005), Sky (2002 to present),[8][9][10][11] HMV (2007 to present),[12] Waterstones (since 2007),[13][14] The Times (since 2008),[15] STAR (India) (2008 to present),[16][17] Science Museum (London) (2009),[18] Orange (2009 to present),[19] Manchester United (2010), Blue Marine Foundation (2010), BAA (2011), Unitymedia (2011-2012),[20] To The New (2010 to present), Penguin (2011 to present), eMap (2011 to present), XL Group (2011 to present),[21] Reliance Industries (2012), IMG (2012), Discovery Communications (2012), King.com (2012), WPSChallenger (for F1 on Zume) (2012), RAC (2013), The Sun (2013), MP & Silva (for BeIN Sports) (2013), Formula E (2013), Star Sports (2013), Innovate Finance (2014), Sky Deutschland (2014), Transferwise (2014), Bill and Melinda Gates Foundation (2014), Hearst (2015), Dailymotion (2015), Marks & Spencer (2015), Xfinity (2015), Regus (2015), Kingsoft (2015), Poste Italiane (2015), and United Nations (2015).

Awards

  • venturethree has been awarded ‘Best Work Place Environment’ at the FX awards in 2007
  • UPC: Gold Award for Brand Image and Positioning at CTAM (Cable & Telecom Association of Marketing) in 2008
  • HMV: Winner of 'Best Retailer Marketing Campaign' at the HEW Awards (Home Entertainment Week Awards) in 2008
  • The Times: D&AD Silver 2010
  • Sky: Winner of the Marketing Week Effectiveness Award in 2005 and D&AD In Book 2005
  • XL: Brand New Comprehensive Identity Program 2011
  • Little Chef Brand New Comprehensive Identity Program 2011, Creative Review Annual 2011, D&AD Book 2011 Writing for Design, Transform Awards 2011 Best rebrand and Transform Awards 2011 Best creative strategy
  • Penguin: Brand New Comprehensive Identity Program 2012[22]

References

  1. ^ "Changing Media Summit: Philip Orwell". London: Guardian. 2010-02-12. Retrieved 2012-02-15.
  2. ^ "Philip Orwell". London: Guardian. 2009-12-16. Retrieved 2012-02-15.
  3. ^ "Aroma founder moves into property". Highbeam Research. Retrieved 2012-02-15.
  4. ^ "Mr Aroma's £10m brew". The Jewish Chronicles. 2007-03-15. Retrieved 2012-02-15.
  5. ^ "Cast out of Eden". On Office Magazine. 08/06/2007. Retrieved 2012-02-15. {{cite web}}: Check date values in: |date= (help)
  6. ^ Tyler, Richard (11/09/2011). "Telegraph 1000: Britain's Brightest Businesses". London: The Telegraph. Retrieved 2012-02-15. {{cite news}}: Check date values in: |date= (help)
  7. ^ "NEW MEDIA: Credit Suisse launches 'new affluents' service". Marketingmagazine.co.uk. 06/11/2000. Retrieved 2012-02-15. {{cite web}}: Check date values in: |date= (help)
  8. ^ "Groups switch on Sky Italia brand". Design Week. 01/05/2003. Retrieved 2012-02-15. {{cite web}}: Check date values in: |date= (help)
  9. ^ "BSkyB to overhaul marketing of Sky brand". Marketing Week. 05/08/2004. Retrieved 2012-02-15. {{cite web}}: Check date values in: |date= (help)
  10. ^ "Sky Plus relaunch to personalise tv". Design Week. 07/08/2003. Retrieved 2012-02-15. {{cite web}}: Check date values in: |date= (help)
  11. ^ "Branding News brief: Sky hires venturethree". Marketing Magazine. 11/05/2005. Retrieved 2012-02-15. {{cite web}}: Check date values in: |date= (help)
  12. ^ "Designs to overcome a downturn: HMV Group". Design Council, UK. Retrieved 2012-02-15.
  13. ^ "Venture Three rebrands Waterstones". Design Week. 10/05/2010. Retrieved 2012-02-15. {{cite web}}: Check date values in: |date= (help)
  14. ^ "Waterstones rebrand". Creative Review. 2010-05-13. Retrieved 2012-02-15.
  15. ^ "The Times reveals itself as 'phantom advertiser'". Marketing Magazine. 2008-09-26. Retrieved 2012-02-15.
  16. ^ "Star Plus tests limits to retake lead in India's TV ratings war". Financial Times. 2010-06-17. Retrieved 2012-02-15.
  17. ^ "Star TV too hot to handle". Underconsideration.com. Retrieved 2012-02-15.
  18. ^ "Venturethree and Ab Rogers create climate change exhibit". Brand Republic. 2009-10-27. Retrieved 2012-02-15.
  19. ^ "Two new films for On". Retrieved 2012-02-16.
  20. ^ "Unitymedia setzt Grey schon wieder vor die Tür / Kemper Trautmann übernimmt". Horizon.net. 2012-02-02. Retrieved 2012-02-15.
  21. ^ "Our 11 Favorite Branding Projects Of 2011". fastcodesign.com. Retrieved 2012-02-15.
  22. ^ http://www.underconsideration.com/brandnewawards/winners.php
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