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Veranda (magazine)

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Veranda
Editor-in-ChiefClinton Smith
Former editorsDara Caponigro
CategoriesLifestyle
FrequencyBimonthly
Circulation476,539
PublisherHearst Corporation
FounderLisa Newsom and Charles Ross
Founded1987
CountryUnited States
Based inNew York City
LanguageEnglish
WebsiteVeranda
ISSN1040-8150
OCLC18541608

Veranda is a lifestyle magazine with a focus on the home, and had a circulation of 476,539 copies in 2012.[1] It is a resource for living well, from decorating and architecture to fashion and beauty.[2] The magazine is one of the Hearst Corporation's shelter magazine titles, alongside Elle Décor and House Beautiful. Its headquarters is in New York City.[3]

History and profile

Founded in 1987 by Lisa Newsom and Charles Ross,[4][5] the magazine originally focused on decor, gardens, and jewellery coverage. It also covered articles on interior design.[5] The magazine was started by Veranda Publications, Inc., an Atlanta-based company, as a quarterly publication.[4][5] In 1999 the frequency was switched to bimonthly.[4] In May 2002 the magazine was acquired by Hearst Corporation.[4] Lisa Newsom continued to serve as the editor-in-chief of the magazine after the acquisition.[4]

The content of the magazine was also expanded into luxury travel under the direction of editor-in-chief Dara Caponigro.[6] Caponigro took the helm at Veranda in April 2010, after several editorial positions at domino, House Beautiful, and Elle Décor.[7] In 2010, Jennifer Levene-Bruno replaced original publisher, Sims Bray, who continued as a consultant at Veranda until the end of that year.[8]

References

  1. ^ "Circulation Distribution". Veranda Media Kit. Veranda Publications. Retrieved 6 July 2012.
  2. ^ Caponigro, Dara. "Veranda Editorial Mission". Veranda Media Kit. Veranda Publications. Retrieved 5 July 2012.
  3. ^ "Magazines. Veranda". Hearst. Retrieved 16 November 2015.
  4. ^ a b c d e "The Hearst Corporation Announces Purchase of Veranda Magazine". Hearst Corporation. New York. 31 May 2002. Retrieved 16 November 2015.
  5. ^ a b c David Carr (1 June 2002). "Hearst Buys Veranda Magazine for Undisclosed Price". The New York Times. Retrieved 16 November 2015.
  6. ^ "Hearst magazines names three editors-in-chief: Stephen Drucker to lead Town&country; Newell Turner becomes editor-in-chief of House beautiful; Dara Caponigro named editor-in-chief of Veranda". Hearst Corporation. Retrieved 5 July 2012.
  7. ^ Sherrill, Marcia. "Introspective: Dara Caponigro". Introspective Magazine. 1st Dibs. Retrieved 5 July 2012.
  8. ^ Caponigro, Dara. "New Publisher of Veranda announced: Jennifer Levene-Bruno". The Editor at Large. Retrieved 6 July 2012.