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City Marathon, Florida
Broadcast area Florida Keys area
Slogan 97.7 Wave FM
Frequency 97.7 MHz
First air date 1995-03-03 (as WDUC)
Format Hot Adult Contemporary
ERP 50,000 watts horizontal
49,000 watts vertical
HAAT 65 meters
Class C2
Facility ID 23294
Transmitter coordinates 24°39′38.40″N 81°25′9.70″W / 24.6606667°N 81.4193611°W / 24.6606667; -81.4193611
Former callsigns WDUC (1995-1995)
WKTS (1995-1999)
WWWK (1999-2003)
Affiliations Cumulus Media Networks
Florida Panthers[1]
Owner Robert Holladay
(Florida Keys Media, LLC)
Webcast Listen Live (via TuneIn)
Website 977thewave.com

WAVK (97.7 FM) is a radio station broadcasting a Hot Adult Contemporary format. Licensed to Marathon, Florida, USA, the station serves the Florida Keys. The station is currently owned by Robert Holladay, through licensee Florida Keys Media, LLC, and features programming from Cumulus Media Networks.[2]


The station went on the air as WDUC on 1995-03-03. On 1995-11-03, the station changed its call sign to WKTS, on 1999-09-09 to WWWK, and on 2003-10-23 to the current WAVK.[3] The first real format of WWWK was pure dance music as "K97", before flipping to hot AC "Wave".

In August 2013, Gamma Broadcasting, LLC reached a deal to sell its Florida Keys stations (including WAVK) to Florida Keys Media, LLC (a company controlled by Robert H. Holladay).[4] At a price of $475,000, the sale of WAVK was consummated on July 1, 2014.


  1. ^ Florida Panthers Partner with 97.7 The Wave Panthers.NHL.com July 29, 2015.
  2. ^ "WAVK Facility Record". United States Federal Communications Commission, audio division. 
  3. ^ "WAVK Call Sign History". United States Federal Communications Commission, audio division. 
  4. ^ "Ownership Of Green Bay Cluster Goes Back From Clear Channel To Cumulus". All Access. August 30, 2013. Retrieved August 30, 2013. 

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