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City Johnson City, New York
Broadcast area Greater Binghamton
Branding Magic 101.7
Slogan Binghamton's #1 Hit Music Station
Frequency 101.7 MHz
Translator(s) 102.5 W273AB (Endicott)
First air date 1972 (as WEBO-FM)
Format CHR
ERP 580 watts
HAAT 312 meters
Class A
Facility ID 71400
Callsign meaning W LiTe Binghamton
Former callsigns WEBO-FM (1972-197?)
WWWT (197?-1985)
WQWT (1985-1987)
WQXT (1987-1992)
WGRG (1992-1998)
Affiliations Westwood One[citation needed]
Owner GM Broadcasting
Webcast Listen Live
Website magic1017fm.com

WLTB is the callsign of an CHR radio station licensed to Johnson City, New York and serves the Greater Binghamton Market . The station is owned by GM Broadcasting and broadcasts on 101.7 MHz from Ingraham Hill in Binghamton. It also has a translator @ 102.5 on Bornt Hill in Endicott, NY. It is only one of two locally owned radio stations in the Binghamton market. Studios for WLTB were originally located on McMaster Street in Oswego N.Y. It was relocated to the Executive Inn in Endicott N.Y. in 1993, next to the Vestal Parkway in 1998, then in December 2009 to 3215 E. Main Street in Endwell N.Y. The station is currently located at 2801 East Main Street in the Endwell Plaza. Moved a few blocks down in October 2015.[citation needed]


  • First signed on in 1972 as WEBO-FM and simulcasted WEBO-AM until the late 1970s.
  • Changed call letters in 1979 to WWWT as a disco and later a Top-40 station. it was then known as 3WT.
  • From 1985-1987 it was WQWT, a light AC station known as the "Light Q".
  • In 1987 it became WQXT-"Q102" a CHR station until 1989, changing formats to Oldies.
  • In 1992 the call signs changed to WGRG.
  • The translator @ W273AB 102.5 was added in 1993.
  • in 1993 the format went back to CHR as "WGRG 101".
  • in mid 1994 it became known as "Power 101"
  • In 1996 it became alternative rock.
  • In 1998 the call sign changed to its current WLTB, becoming "Lite 101.7" playing Light AC.
  • The station went in a hotter AC direction and in 2001 became "Magic 101.7", keeping the current call signs.
  • Magic 101.7 became a full CHR station in the spring of 2016.

Audio processing[edit]

From the late 1980s through the mid-1990s, an Orban Optimod 8100A was used as the sole audio processor. Around 1994, an Orban XT2 chassis was added to the processing chain. In late 1994 or early 1995, the XT2 was retired in favor of a pair of Gentner audio Prisms (formerly known as "Texar" prisms) processing in front of the 8100. Shortly after, the 8100 was retired and an Optimod 2200 was installed, retaining the Prisms. This would remain the primary processing chain for many years. In early 2010, an Orban Optimod 8282 was employed as a pre-processor, and later that year a modulation sciences CP-803 composite limiter was added to the chain. As of early 2013, an Orban Optimod 5300 is the primary audio processor.

On-air lineup[edit]

WLTB has had a solid on-air staff for several years. Tejay Schwartz joined the staff in 1995, and has been the morning show host since 2008. Dana Potter has been with the station since 1998, and was recognized in September 2013 by the Binghamton Broadcasters Association with a "Living Legend" award. Lisa Marie joined the station in March 2008 as overnight announcer.


  • Lisa Marie 12am till 5:30 am
  • Tejay Schwartz 530am till 10am
  • Dana Potter 10am till 2pm
  • Lisa Cruz 2pm till 6pm
  • Danny Scott 6pm till 12m


External links[edit]

Coordinates: 42°03′22″N 75°56′38″W / 42.056°N 75.944°W / 42.056; -75.944