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WSWT

Coordinates: 40°43′22.1″N 89°30′40.3″W / 40.722806°N 89.511194°W / 40.722806; -89.511194
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WSWT
Broadcast areaPeoria, Illinois
Frequency106.9 MHz
BrandingMix 106.9
Programming
FormatAdult Contemporary
Ownership
Owner
WIRL (traditional and current); WMBD, WPBG, WNGY, and WXCL (current)
History
First air date
1964
Former call signs
WUHN (1971–?)[1][2]
WIVC (1966–1971)[3]
WIRL-FM (1964–1966)
Call sign meaning
Sweet (previous nickname/format)[4]
Technical information
Facility ID13041
ClassB
ERP50,000 watts
HAAT146 meters (479 ft)
Transmitter coordinates
40°43′22.1″N 89°30′40.3″W / 40.722806°N 89.511194°W / 40.722806; -89.511194 (NAD83)
Links
WebcastListen Live
Websitemix1069.com

WSWT, branded as "Mix 106.9", is a radio station broadcasting an Adult Contemporary format. It is licensed to Peoria, Illinois in the Peoria radio market. The station is currently owned by Alpha Media.[6][7] Mornings are hosted by Randy Rundle and Stacy Campbell.

History

For many years WSWT was a beautiful music station using the "W-Sweet" slogan. Walter Thurman was a longtime announcer at the station. Beginning in the 1980s the station gradually evolved into a soft adult contemporary station and then to the adult contemporary station that is the format today. On weekends, the station devoted most of its schedule to '80s music for more than two full decades until its rebrand to "Mix 106.9" on December 26, 2014.

References

  1. ^ C, Mike (2009-07-14). "Constant Rotation, the fifth part". The Skull & Pumpkin Public House. Blogger. The Peoria Plague, a remarkably dark and effective alien/zombie plague drama from WUHN 106.9 Peoria IL, broadcast in 1971 or '72. There's no hard date for it (the station became WUHN in '71, but some say the production wasn't done during its first year).
  2. ^ White, Tim (2002-11-24). "#56". 1290 WIRL Guestbook. Retrieved 2010-10-11.
  3. ^ Henry (2002-10-01). "#50". 1290 WIRL Guestbook. Retrieved 2010-10-11.
  4. ^ "Call Letter Origins". Radio History on the Web.
  5. ^ "Peoria Market Ratings". Radio & Records. {{cite news}}: Cite has empty unknown parameter: |coauthors= (help)
  6. ^ "WSWT Facility Record". United States Federal Communications Commission, audio division.
  7. ^ "WSWT Station Information Profile". Arbitron.