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WUIV

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WUIV
Frequency1580 kHz
Programming
FormatDefunct
Ownership
OwnerUnifour Broadcasting Co., Inc.
History
First air date
March 29, 1981 (1981-03-29)
Last air date
January 1993 (1993-01)
Call sign meaning
"U" and the Roman numeral "IV" represent the Unifour, a region of North Carolina
Technical information
Power5,000 watts (day only)

WUIV (1580 AM) was a radio station licensed to Icard, North Carolina, United States. It operated on 1580 kHz with a power of 5,000 watts daytime. The last owner of the station was Unifour Broadcasting Co., Inc.

History

[edit]

Jimmy R. Jacumin applied on June 30, 1976, for a new broadcast station to serve Icard. The construction permit was granted on April 27, 1979,[1] and the new station began broadcasting as WUIV on March 29, 1981. It originally broadcast a middle-of-the-road soft rock format.[2]

Two years after going on air, on February 21, 1983, Jacumin switched the format to Southern gospel. He told a reporter from The Charlotte Observer that with the former format, "in essence, we were serving the Devil" by broadcasting such artists as Olivia Newton-John, John Denver, and Glen Campbell.[3] The station still lost money after the format flip, but it noted an increase in listener interest—over 2,000 people signed petitions to make sure the new format stayed—as well as a doubling of the number of advertisers. Many listeners were shut-ins, but there were also young people.[3] By 1989, WUIV was one of five stations, four of them on the AM band, airing similar music.[4]

In 1991, WUIV entered into a local marketing agreement with WNNC in Newton, North Carolina, and began simulcasting that station's adult contemporary format.[5] The agreement ended in January 1993, at which time WUIV was reported silent.[6]

References

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  1. ^ FCC History Cards for WUIV
  2. ^ "WUIV(AM)" (PDF). Broadcasting Yearbook. 1983. p. B-177 – via World Radio History.
  3. ^ a b Jeffries, Jane (July 14, 1983). "Gospel Radio Owner Sees Redemption In Change". The Charlotte Observer. Charlotte, North Carolina. p. Catawba Valley Neighbors 8, 9. Retrieved March 2, 2022 – via Newspapers.com.
  4. ^ Galarneau, Joseph (November 15, 1989). "Religion Via Airwaves: More Listeners Tune In Christian Radio Stations". The Charlotte Observer. Charlotte, North Carolina. p. Catawba Valley Neighbors 1, 6. Retrieved March 2, 2022 – via Newspapers.com.
  5. ^ "Format Changes & Updates" (PDF). M Street Journal. November 18, 1991. p. 1.
  6. ^ "Format Changes & Updates" (PDF). M Street Journal. January 27, 1993. p. 1.