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WURV

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WURV
File:WURV-FM 2014.png
Broadcast areaRichmond, Virginia
Petersburg, Virginia
Frequency103.7 MHz (HD Radio)
Branding103.7 Play
Programming
FormatHot adult contemporary
HD2: Hot106.1 (Top40)
HD3: RadioIQ (NPR, BBC)
Ownership
Owner
W291CL, WKHK, WKLR, WJSR
History
First air date
December 23, 1961 (as WFMV)
Former call signs
WFMV (1961-1969)
WEZS (1969-1988)
WMXB (1988-2010)[1]
Call sign meaning
W U RiVer
former branding
Technical information
Facility ID37230
ClassB
ERP20,000 watts
HAAT256 meters
Transmitter coordinates
37°30′31.0″N 77°34′37.0″W / 37.508611°N 77.576944°W / 37.508611; -77.576944
Translator(s)106.1 W291CL (Richmond, relays HD2)
92.5 W223AZ (Richmond, relays HD3)
Links
WebcastWURV Webstream
WebsiteWURV Online

WURV (103.7 FM) is an American radio station licensed to serve Richmond, Virginia. The station is owned by SummitMedia LLC, through licensee SM-WURV, LLC.[2] WURV broadcasts an hot adult contemporary music format to the Richmond/Petersburg, Virginia, area.[3]

The station changed formats from adult album alternative (as 103.7 The River) to hot AC (as Play 103.7) at Midnight on September 24, 2013.

Current morning show - 103.7 Play Mornings with Melissa (Chase) & Jack (Lauterback) have won many local and state awards, including the 2013 Best Morning Show (major market category) by the Virginia Association of Broadcasters. They also were voted Richmond's Best Local Radio Personalities/Team from 2012 to 2015 by the readers of Style Weekly & Richmond Magazine.

The station started playing Christmas music on October 7, 2015 at 6:00am, becoming one of the first stations in America to adopt the seasonal format for 2015. 12 hours later, the station switched back to its regular format, revealing that the Christmas format was a prank.

References

  1. ^ "Call Sign History". CDBS Public Access Database. Federal Communications Commission Media Bureau. Retrieved December 16, 2011.
  2. ^ "WURV Facility Record". Federal Communications Commission, audio division.
  3. ^ "Station Information Profile". Arbitron. Retrieved December 16, 2011.

Sources