|Broadcast area||Greater Richmond Region|
|First air date||November 22, 1971 (as WJMA-FM)|
|HAAT||227.4 meters (746 ft)|
|Callsign meaning||WoLF Virginia (previous format)|
|Former callsigns||WJMA-FM (1971-1984)
|Owner||Alpha Media (sale to EMF Broadcasting pending)
(Alpha Media Licensee LLC)
|Sister stations||WARV-FM, WWLB-FM, WBBT-FM|
WLFV (98.9 MHz) is a commercial FM radio station licensed to Midlothian, Virginia and serving the Greater Richmond Region. WLFV is owned and operated by Alpha Media. It is simulcast with 100.3 WARV-FM in Petersburg, Virginia. WLFV covers communities to the north of Richmond and WARV-FM covers communities to the south.
On December 5, 2016, the Educational Media Foundation filed an application with the FCC to purchase both WLFV and WARV, and has already applied to flip both to their K-Love network upon the sale's completion; combined with its recent acquisition of WZEZ, EMF will improve its signal in the River City greatly with the changes.
On March 22, 2017 WLFV began stunting, directing listeners to sister station WWLB (the classic country-formatted "Hank FM"). On March 23, 2017, the station went silent in advance of its impending flip to K-Love.
- Broadcasting Yearbook 2010 (PDF). ProQuest, LLC/Reed Publishing (Nederland), B.V. 2010. p. D-252. Retrieved July 6, 2015.
- "Call Sign History". Federal Communications Commission, audio division. Retrieved July 6, 2015.
- "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved July 6, 2015.
- "WLFV Facility Record". Federal Communications Commission, audio division. Retrieved July 6, 2015.
- Alpha Sells Richmond Pair to EMF
- Alpha Shakes Up Richmond Cluster Radioinsight - March 22, 2017
- "Robert Corbin VARTV on Twitter". Twitter. Retrieved 2017-03-25.
- Query the FCC's FM station database for WLFV
- Radio-Locator information on WLFV
- Query Nielsen Audio's FM station database for WLFV
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