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For the Ettrick, Virginia radio station that held the call sign WLFV at 93.1 from 2006 to 2014, see WWLB.
City Midlothian, Virginia
Broadcast area Greater Richmond Region
Frequency 98.9 MHz
First air date November 22, 1971 (as WJMA-FM)[1]
Format Silent
ERP 4,800 watts
HAAT 227.4 meters (746 ft)
Class B1
Facility ID 54872
Callsign meaning WoLF Virginia (previous format)
Former callsigns WJMA-FM (1971-1984)
WVJZ (1984-1990)
WJMA-FM (1990-2004)
WCUL (2004-2005)
WWLB (2005-2014)[2]
Owner Alpha Media (sale to EMF Broadcasting pending)
(Alpha Media Licensee LLC)
Sister stations WARV-FM, WWLB-FM, WBBT-FM

WLFV (98.9 MHz) is a commercial FM radio station licensed to Midlothian, Virginia and serving the Greater Richmond Region.[3] WLFV is owned and operated by Alpha Media.[4] It is simulcast with 100.3 WARV-FM in Petersburg, Virginia. WLFV covers communities to the north of Richmond and WARV-FM covers communities to the south.

Studios and offices for WLFV and WARV-FM, as well as sister station WBBT-FM are on Arboretum Place in Richmond. WLFV's transmitter is off Basie Road in Henrico, Virginia.[5]

On December 5, 2016, the Educational Media Foundation filed an application with the FCC to purchase both WLFV and WARV, and has already applied to flip both to their K-Love network upon the sale's completion; combined with its recent acquisition of WZEZ, EMF will improve its signal in the River City greatly with the changes.[6]

On March 22, 2017 WLFV began stunting, directing listeners to sister station WWLB (the classic country-formatted "Hank FM").[7] On March 23, 2017, the station went silent in advance of its impending flip to K-Love.[8]




  1. ^ Broadcasting Yearbook 2010 (PDF). ProQuest, LLC/Reed Publishing (Nederland), B.V. 2010. p. D-252. Retrieved July 6, 2015. 
  2. ^ "Call Sign History". Federal Communications Commission, audio division. Retrieved July 6, 2015. 
  3. ^ "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved July 6, 2015. 
  4. ^ "WLFV Facility Record". Federal Communications Commission, audio division. Retrieved July 6, 2015. 
  5. ^ http://radio-locator.com/cgi-bin/patg?id=WLFV-FM
  6. ^ Alpha Sells Richmond Pair to EMF
  7. ^ Alpha Shakes Up Richmond Cluster Radioinsight - March 22, 2017
  8. ^ "Robert Corbin VARTV on Twitter". Twitter. Retrieved 2017-03-25. 

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