WVBB

WVBB

Elliston-Lafayette, Virginia
Broadcast area	Roanoke, Virginia Blacksburg, Virginia
Frequency	97.7 MHz
Branding	"The Vibe"
Programming
Format	Urban Adult Contemporary
Ownership
Owner	Mel Wheeler, Inc.
Sister stations	WFIR, WLNI, WSLC-FM, WSLQ, WPLY, WVBE-FM, WXLK
History
First air date	1983
Former call signs	WRON-FM (1983-2008) WKCJ (2008-2011) WVBB (2011-Present)
Technical information
Facility ID	54597
Class	A
Power	260 Watts
HAAT	470 Meters
Transmitter coordinates	37°18′30.0″N 80°09′46.0″W
Links
Website	WVBB Online

WVBB (100.1 FM) is an Urban Adult Contemporary formatted broadcast radio station licensed to Elliston-Lafayette, Virginia, serving the Roanoke/Blacksburg area. WVBB is owned and operated by Mel Wheeler, Inc.

Station swap

All Access reported on September 20th, 2007 that Todd P. Robinson, Inc.'s WKCJ would be swapped to Radio Greenbrier, Inc. for WRON-FM (now on 103.1), which took place on August 1st, 2008. WKCJ applied to move south to Elliston-Lafayette, Virginia (which is between Roanoke and Christiansburg).

The swap ensured that when Todd P. Robinson, Inc. moved the 97.7 frequency, WRON-FM would continue to have an FM station serving Greenbrier County, West Virginia.

Station sale

On Wednesday, July 13, 2011, Roanoke, Virginia based Mel Wheeler, Inc. agreed to purchase the station for $675,000. A new application was filed to move the signal to Elliston-Lafayette, on Fort Lewis Mountain, broadcasting 260 watts, but from a height of 1542 feet.

On December 2, 2011, Mel Wheeler, Inc. took ownership and control of WKCJ and began simulcasting Lynchburg based WVBE-FM. On December 9, 2011, the callsign was changed to WVBB.

External links

• The Vibe Online
• WVBB in the FCC FM station database
• WVBB in Nielsen Audio's FM station database