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WatchMojo

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WatchMojo.com
Type of site
Reference, Pop Culture, Infotainment
Available inEnglish, Spanish, Turkish, Portuguese, Dutch, German, French, Polish
Created byAshkan Karbasfrooshan
Raphael Daigneault
Christine Voulieris[1]
URLwatchmojo.com
LaunchedJune 14, 2005; 19 years ago (2005-06-14)[2]
Current statusActive
Company
Headquarters
Montreal, Quebec
,
Canada
Key people
Ashkan Karbasfrooshan (CEO)
SubsidiariesWatchMojo Espanol[3]

WatchMojo.com is a Canadian-based privately held video content producer, publisher, and syndicator. With nearly 7 billion all-time views[4] and over 13 million subscribers,[5] WatchMojo has one of the largest channels on YouTube. It surpassed 10 million subscribers on December 5, 2015.[6] 40% of its viewers and 20% of its subscribers are female, and 50% hail from English speaking countries.[7]

History

WatchMojo.com was founded in June 2005 by Ashkan Karbasfrooshan, Raphael Daigneault, and Christine Voulieris. Other early key employees include Kevin Havill and Derek Allen. The WatchMojo.com website was launched on June 14, 2005 and its YouTube channel was launched on January 25, 2007.[8] WatchMojo is an independent channel, it is neither a Multi-Channel Network (MCN) nor part of one. According to the CEO Karbasfrooshan, WatchMojo employed 23 full-time employees and a team of 100-plus freelance writers and video editors by October 2014.[9] The videos it produces are typically suggestions supplied by visitors of the site on its suggestion tool or its YouTube, Facebook, and Twitter pages. It hit 1 million subscribers on October 30, 2013 and then 5 million subscribers on August 29, 2014. In December 2014, on the day its YouTube channel surpassed 6 million subscribers, it announced a representation deal with talent agency William Morris Endeavor. [10]

During the 2016-17 regular season, WatchMojo sponsored of the NY Islanders of the NHL. In October 2016, Karbasfrooshan published The 10-Year Overnight Success: An Entrepreneurship’s Manifesto - How WatchMojo Built the Most Successful Media Brand on YouTube on the company's new publishing imprint, as it ventured into digital books and guides.

Content

WatchMojo.com does not feature user-generated content nor does it allow a mechanism for users to upload videos onto its site.[11] The website produces daily "Top Ten" videos as well as videos summarizing the history of specific niche topics. These topics can be one of 16 categories: automotive, business, comedy, education, fashion, film, anime, health and fitness, lifestyle, music, parenting, politics and economy, space and science, sports, technology, travel, and video games.[12] Each day it publishes over 5 videos for 60–75 minutes of original content. In February 2016, it launched the MsMojo channel to better serve female viewers and fans. It also launched multiple non-English channels for the Spanish, French, German, Turkish and Polish markets."

Business Model

WatchMojo.com lost money the first six years of operations, broke even in 2012, and has generated a profit since 2013.[13] Due to the 2007–2009 recession, WatchMojo.com had de-emphasized an ad-supported model in favour of licensing fees paid by other media companies to access and use their media. Later that year Beet.TV featured WatchMojo.com alongside Magnify.net as examples of companies which successfully switched from ad-based revenue models to licensing fee based revenue models.[14]

References

  1. ^ "About WatchMojo". Retrieved 2015-07-18.
  2. ^ "WatchMojo.com WHOIS, DNS, & Domain Info - DomainTools". WHOIS. 2016. Retrieved 2016-03-08.
  3. ^ https://m.youtube.com/watch?v=CB-UTxffEOc
  4. ^ "YouTube's biggest star PewDiePie ups his game with 4.3bn annual views - HITC Tech". Hereisthecity. Retrieved 2015-05-03.
  5. ^ Cohen, Joshua (2015-01-23). "Top 250 Most Subscribed YouTube Channels Worldwide In 2014". Tubefilter. Retrieved 2015-05-03.
  6. ^ "WatchMojo.com - YouTube". Wayback Machine. 2015-12-05. Archived from the original on December 5, 2015. Retrieved 2016-04-14. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  7. ^ "YouTube Millionaires: WatchMojo Aims To "Inform And Entertain" Its 10 Million Subscribers". Tubefilter. 2016-01-21. Retrieved 2016-05-22.
  8. ^ "WatchMojo.com - YouTube". YouTube. Retrieved 2016-04-14.
  9. ^ "WMFAQ Ep. 12: How to Work for WatchMojo". YouTube. Retrieved 4 November 2014.
  10. ^ Jarvey, Natalie (2014-12-09). "WME Signs Online Video Producer WatchMojo (Exclusive)". The Hollywood Reporter. Retrieved 2015-05-03.
  11. ^ Alicia Androich; Eve Lazarus; Norma Ramage (9 September 2011). "Canada's Digital Media Companies to Watch". Marketing. Retrieved 5 February 2012.
  12. ^ "Content Overview". WatchMojo. Retrieved 2015-05-03.
  13. ^ http://www.montrealintechnology.com/canadas-largest-youtube-channel-watchmojo-refuses-to-get-comfortable/
  14. ^ Whitney, Daisy (22 September 2009). "The Shift from Ad Models to License Fees". Beet.TV. Retrieved 5 February 2012.
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