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Available inEnglish
DissolvedApril 8, 2017
OwnerThree Rings Design (former)
Grey Havens
LaunchedFebruary 28, 2007

Whirled was a virtual world website and video game created by Three Rings Design. Its Open Beta stage was announced at the Game Developers Conference in 2007, remaining public until its shutdown in April 2016. It made use of Adobe Flash as an applet embedded into the website while also having pages of HTML and JavaScript in a sidebar to allow players to manage their friends list and browse various categories of user-generated content. The concept is comparable to the virtual worlds in the PlayStation 3 game Home and Second Life, while also incorporating aspects of feed-based social media sites like Facebook and Twitter. It pushed to make nearly all content user-created, mainly with its approach to creative accessibility using Flash's affinity for 2D vector graphics and various web compatibilities to make it very simple for players to upload a wide variety of content using simple, conventional file formats. Some examples of this include uploading PNG files to create in-game objects, and MP3 files to create a music playlist for a player's room.

After Three Rings Design deemed the project not financially viable in 2013, they handed over ownership of Whirled to Grey Havens and announced their plans to eventually dissolve the site, officially doing so on April 8, 2017.


Avatars & Rooms[edit]

Whirled generally functions on the ability to control an avatar of the player's choosing inside of a room owned by any other player. Once in a Room, a player is displayed as their avatar, being able to walk around the room freely and type in the room's chat to other players. Many different avatars can be stored and purchased, but only one can be used at a time. Every avatar has its own specific states and actions as included by the creator, with no limit to how many may be included. The default, free avatar that a player starts with, an animated piece of tofu created by the game's developers, only includes the "default" idle state along with two simple dances. Furthermore, if an avatar was created by uploading an image file such as a JPEG or PNG file, they are known as "static" avatars that are converted into SWF avatar format by the site automatically, also giving it a primitive animation method by bouncing the image up and down.

Rooms also allow players to place objects inside them; such as Furniture, Pets, Backdrops, Toys, Game Launchers, Videos, or Photos. Music could also be added to a room's playlist in order to listen to it alongside other players. A "DJ" function was also added in development, allowing other players to play music in a room that isn't theirs, rotating between each player who has added music to the DJ list.

Stuff & Shop[edit]

The Shop is where users can buy items to decorate their home or Whirled with. Users list their own content to the Shop, and other users may then buy, rate, and comment on it. A large percentage of the profit from every purchase goes to the content creator. The type of an uploaded item affects how it will be used. Items are uploaded and categorized in the Shop and in a player's inventory (known as Stuff) as:

  • Avatars
  • Furniture
  • Pets
  • Backdrops
  • Toys
  • Games
  • Music
  • Photos
  • Videos


Groups are places for groups of users to meet and chat with each other. The managers of a Group can place objects in the different rooms contained in their Group. Any player can freely enter a Group, as long as the managers set it to be public. Groups are completely customizable with any object available in the shop and can create custom trophies specific to the group. Groups could also list items to the Shop, allowing the group managers to automatically split the profits of each item among other members as they see fit.


There are two ways of uploading in Whirled:

  • Find of create an image and select "Upload" in the desired section of the user's items.
  • Create an .swf file in Adobe Flash and upload it in the same way.

.swf files allow players to create fully animated creations, effectively embedding their own Flash file into the game itself. It would allow avatars to have walking animations, states, actions, transitions, and any other unique aspects the creator could define with ActionScript.


On August 21, 2008, along with interface changes, the Whirled Passport was introduced. It was a collection of stamps which the player earns in connection to achievements in Whirled, such as referring others to join uploading content, or rating shop items. These stamps are similar to Trophies, another reward system in Whirled, except for the fact that stamps award the player coins for earning them.


Whirled initially launched with a straightforward currency that players were able to obtain through various in-game means, known as Coins. Coins were earned by playing games, filling out the passport, and selling content to other players in the store. Cheaper items would typically be of a lower quality than those which are more expensive, but it was entirely up to the seller how much an item would cost. Early on in the Open Beta period, a microtransactional currency that encouraged players to spend real-world money was introduced, named Bars. Players could choose to sell items both for Coins and Bars at their leisure, depending on how they wish to value the sold item. A separate currency, Bling, was added alongside Bars in order to allow content creators to eventually convert their earnings from selling items into Bars. In a 2013 update, both Bars and Bling were removed once Three Rings handed the site over to Grey Havens.

Whirled Games Menu

Status and financial decline[edit]

Trophies are awards which can be unlocked by completing certain noteworthy achievements in trophy-enabled games. However, not all games are trophy-enabled. Socialization is one of the things for which Whirled was designed. The player's friends are displayed in a list, with the ones most recently online at the top. A player's friend list and profile will always be accessible, unless they lock their rooms. When a player logs in, the first page they see is their home Whirled, which they can customize to their liking with their own content or with items they bought in the shop.

Whirled is programmed in Adobe Flash 9 and AJAX, using the Google Web Toolkit. Whirled's use of the GWT works in most modern web browsers. Because developing content for Whirled requires knowledge of ActionScript and Flash, there were plans for an online way to create simple content for Whirled.[citation needed]

In March 2010, at the Flash Gaming Summit, Three Rings CEO Daniel James stated, "Whirled is at $300K revenue, $5M invested. Abject failure."[1] He later clarified this statement on the Puzzle Pirates official forums, stating "Those are very approximate total investment in the project and total revenue to date. There are no profits. Whirled is wonderful in many ways, but its financial results are not yet good. We remain committed to trying to change that."[2]

Mirror sites[edit]

Due to the announcement of Whirled's closing, several mirror sites were created in order to allow players to continue playing the game. While many of these slightly modified the code of the site, very little tended to be changed outside of the site logo and other aesthetic adjustments.


On August 1, 2016, a few players launched an alpha for a revival of the site called Synced Online in response to its closing. It was initially only accessible to players who had paid at least $10 for a Founder Pack, after which said players were given links accessible via Hamachi,[3] where they had early access to account creation. Synced Online's official beta launch date with the public domain took place on August 25, 2016. Eventually, Synced's staff renamed the site to Glowbe somewhere down the line, but all traces of both Synced and Glowbe are currently only available through web archives.

Whirled Club[edit]

On August 31, 2018, a Whirled mirror launched under the name Whirled Club.[4] This rendition successfully brought back "parlor games" that allow you to play games that are directly embedded into the virtual world's rooms, a feature lost in most other attempts to mirror Whirled since its closure. On January 1, 2021, Whirled Club was relaunched as a downloadable client application promptly after Adobe Flash was discontinued. Because of this, Whirled Club remains the only known Whirled mirror to still be in a currently playable state.


  1. ^ Monetizing Your Game Outside of Sponsorship
  2. ^ Puzzle Pirates Forums 10 Boggling OOO WTFails
  3. ^ "VPN.net – Hamachi by LogMeIn". www.vpn.net. Retrieved 2017-04-09.
  4. ^ "Whirled Club". whirled.club. Retrieved 2018-08-31.

External links[edit]