Yeh Pyaar Nahi Toh Kya Hai

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Yeh Pyaar Nahi Toh Kya Hai
Yeh Pyaar Nahi Toh Kya Hai.jpeg
Show Poster
Created by Dilip Jha
Screenplay by
  • Dilip Jha
  • Ghanshyam Bhatt
  • Dialogues
  • Mohinder Pratap Singh
Story by
  • Dilip Jha
  • Salil Sand
Directed by
  • Noel Smith
Creative director(s) Uday Rakesh Berry
Theme music composer Rahul Jain
Opening theme Yeh Pyaar Nahi Toh Kya Hai
Country of origin India
Original language(s) Hindi
No. of seasons 1
No. of episodes 120
Executive producer(s)
  • Manoj Sharma
  • Dilip Jha
  • Archita Jha
  • Nazim
  • Sahir Hamid
Production location(s) Delhi
  • Shanu Singh Rajput
  • Pappu Singh Rajput
Editor(s) Sameer Gandhi
Camera setup Multi-camera
Running time Approx. 18 minutes
Production company(s)
  • Bindu Productions
  • SJ Studios
Distributor Sony Pictures Network
Original network SET India
Original release 19 March (2018-03-19) – 31 August 2018 (2018-08-31)
External links

Yeh Pyaar Nahi Toh Kya Hai (English: What is this, if not love?) is an Indian finite[3] Television series.[4][5] The series produced by Bindu Productions, premiered on 19 March 2018, and broadcasts on SET India. The series stars Palak Jain and Namit Khanna in lead roles. The show is from the makers of Ek Duje Ke Vaaste.[6][7]

The show has been critically acclaimed for its crisp story line and ensemble casts performance.[8][9][10][11][12]


The show is set in Delhi, and revolves around Siddhant Sinha and Anushka Reddy.

Anushka Reddy, daughter of Telugu industrialist Krishna Kanth "KK" Reddy returns home after spending 7 years in the US. Siddhant Sinha is a budding lawyer, belongs to middle class Brahmin family from Bihar, and is the son of lawyer Prabhakar Sinha who was KK's legal advisor, right-hand man, confidante, and best friend. Siddhant and Anushka are childhood friends, who broke up 7 years prior due to misunderstandings.

Siddhant's father helps KK out of any disasters in both business and personal issues. Prabhakar owes KK, who helped him 18 years ago, and also values his friendship with KK. Siddhant joins his father at the Reddys' company where Anushka has joined as the head of Human Resources.

When an accident happens to KK's rival company, said company's owner, Sumit Goyal, insists it was sabotage done by KK's company, in order to win back a certain deal KK lost. Though KK's company is able to the clear the investigation, Prabhakar has a nagging theory that perhaps KK had something to do with the incident. Prabhakar dies while trying to investigate the details of the deal and the accident. Doctors confirm his death was due to sudden cardiac arrest caused by acid reflux.

6 months later[edit]

After Prabhakar's death, Siddhant starts to work full time for KK's son and Anushka's twin brother, Karthik and tries to mend his relationship with Anushka. As they get closer, Siddhant also starts investigating his father's death after finding a suspicious phone number from his father's mobile phone call history. The number leads him to Dinesh Swamy, Vice President of Goyal's aircraft company. He is shocked to discover that Swamy died exactly like Prabhakar shortly after Prabhakar's death. Meanwhile, Anushka's father is trying to convince her to marry.

KK brings Nupur Srivastava as a prospective bride for Karthik. During Karthik's wedding preparations, KK gets impressed by Nupur's politician cousin, Vedant. KK asks Anushka to accept, but since she loves Siddhant, she does not want to. Siddhant also loves Anushka, but during investigation he was shocked to know that his father was murdered by his best friend KK by poisoning him via 25 years of KKR Corporation Book. So he decides it is best to keep Anushka out of the picture as he wants to take revenge to her father. Meanwhile, Karthik works closely with Purva, Siddhant's sister, in KK's company. Karthik starts to develop a physical attraction towards Purva but tries not to act upon it.

Siddhant wishes to ruin KK and his business, therefore, he creates major misunderstandings between KK's business partners often referred to as "SHARK" and creates rifts between KK's family. Meanwhile, KK is finally seen admitting his involvement in Prabhakar's death when he is by himself.

Misunderstandings increase between Siddhant and Anushka, therefore, she decides to agree to marry Vedant. Siddhant on the other hand finds out that Vedant is only getting married to Anushka for money and power reasons for his career and does not love her.

Siddhant decides he wants both his love and revenge, so on Anushka's engagement day, he openly declares his love for Anushka. Although he is met with disapprovement, KK says that his happiness lies in Anushka and lets them get engaged. After the ceremony, Siddhant tells KK about how he knows KK is the reason behind Prabhakar's death and that he will take revenge for that. Siddhant quits his job at Reddy Corporation and decides to go solo. He finds out that Reddy Corporation has been very sexist towards women and fires every woman who gets pregnant and asks for maternity leave. Siddhant finds over 300 cases such as this and decides to represent them all in court, pro bono

In order to prevent Siddhant and Anushka from getting married, KK threatens Gayatri, Siddhant's mother, to stop Siddhant from marrying Anushka. Despite his mother's reluctance and KK's planning, Siddhant and Anushka get married. As KK's initial plan fails, he decides to go to Plan B, by framing Siddhant with the murder of Hira Sanyal, H of SHARK. Siddhant and Anushka finally get married, but she learns about how Siddhant believes KK killed Prabhakar. Siddhant and Anushka decide to not move their relationship forward until Siddhant is able to prove KK guilty.

Meanwhile, Karthik and Purva start to talk more and get closer. One day, Nupur sees a suspicious message on Karthik's phone, from Purva and starts to suspect them. Karthik and Nupur have an argument, in which he declares his love for Purva, and KK hears this. Purva and Karthik talk and Purva finds out the truth behind Prabhakar's death. Purva also declares her feelings for Karthik. Karthik goes to declare his love for Purva to Sinha family. Siddhant beats Karthik and Gayatri slaps Purva.finally anushka learns the truth about her father . heartbroken, she goes to meet her father and says him that she have realised all the truth about him and ask him whether his love for her was also fake as his reputation


Main cast[edit]

Recurring cast[edit]

Guest stars[edit]

  • Rahul Jain as himself, male singer of the title track


The show is shot in New Delhi and Greater Noida.[15]


1."Yeh Pyaar Nahi Toh Kya Hai"Sanjeev ChaturvediRahul JainRahul Jain3:55[16][17]


  1. ^ a b "Vishal Malhotra cast in Yeh Pyaar Nahi Toh Kya Hai". The Times of India. Indo-Asian News Service. 9 March 2018. Retrieved 10 March 2018.
  2. ^ a b "Sony TV Presents New-Age Love Story 'Yeh Pyaar Nahi Toh Kya Hai'". R.M. VIJAYAKAR. 8 March 2018. Retrieved 10 March 2018.
  3. ^‘makers-have-treated-show-film’-14921
  4. ^ Singh, Debarati Palit (18 March 2018). "'Makers have treated the show like a film'". Sakal Times. Retrieved 7 July 2018.
  5. ^ "Sony's Upcoming show Yeh Pyaar Nahi Toh Kya Hai". SET India. Retrieved 10 March 2018.
  6. ^ India-West, R.M. VIJAYAKAR, Special to. "Sony TV Presents New-Age Love Story 'Yeh Pyaar Nahi Toh Kya Hai'". India West. Retrieved 12 April 2018.
  7. ^ Yeh Pyaar Nahi Toh Kya Hai Review: A simple tale of re-discovering love
  8. ^ Sony TV's Yeh Pyaar Nahi Toh Kya Hai gets a new time slot
  9. ^ Sony TV Presents New-Age Love Story ‘Yeh Pyaar Nahi Toh Kya Hai’
  10. ^ Yeh Pyaar Nahi Toh Kya Hai Review: Namit Khanna’s screen presence and the dialogues will keep you hooked
  11. ^ Bepannaah to Yeh Pyaar Nahi Toh Kya Hai: 5 shows that are going off air
  12. ^ [ The ‘story’ ends, but the ‘journey’ doesn’t: Creative Director Uday Berry
  13. ^ "Vishal Malhotra's next series is Yeh Pyaar Nahi Toh Kya Hai". Gulf News. Indo-Asian News Service. 10 March 2018. Archived from the original on 10 March 2018. Retrieved 10 March 2018.
  14. ^ "Anurag Arora to make TV debut Yeh Pyaar Nahi Hai Toh Kya Hai?". The Times of India. Archived from the original on 26 February 2018. Retrieved 12 April 2018.
  15. ^ "Here's why Yeh Pyaar Nahi Toh Kya Hai's Namit Khanna quit modelling". The Times of India. Retrieved 12 April 2018.
  16. ^ SET India (29 March 2018). "Yeh Pyaar Nahi Toh Kya Hai- Title Song". Retrieved 20 May 2018 – via YouTube.
  17. ^ Pehchan Music (23 April 2018). "Yeh Pyaar Nahi Toh Kya Hai- Full Title Song". Retrieved 20 May 2018 – via YouTube.

External links[edit]

Official website