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FoundedJune 2012
FounderMike Yavonditte, Teddy Jawde, Todd Coleman, Rick Eaton
Key people
Rich Miner, Brad Burnham
ServicesMobile advertising

Yieldmo is a mobile advertising technology company based in New York, New York.[1] Mike Yavonditte, Teddy Jawde, Todd Coleman and Rick Eaton founded Yieldmo in 2012. Yavonditte is the company's CEO.[2]


Michael Yavonditte, Teddy Jawde, Todd Coleman, and Rick Eaton founded Yieldmo in 2012. The company invents custom advertising units and optimizes them based on reader interaction.[1] The founding team also built Quigo Technologies, a contextual ad network, which was acquired by AOL in 2007 for $363 million.[3]

Yieldmo announced its Series C funding led by Time Warner Investments in October 2014. Additional investors included Google Ventures, Union Square Ventures and Genacast Ventures.[1] The funding round brought the company's total funding to $22.1 million.[4] In December 2014, Bloomberg listed Yieldmo in their Machine Intelligence Landscape report.[5] In January 2015, AdExchanger listed Yieldmo's Hyperscroller as one of the most innovative mobile ad formats of 2014.[6] Also in 2015, Yieldmo became the first mobile network to run comScore's Media Metrix for its mobile ad network rankings.[7] Yieldmo delivered ad impressions to 105 million smartphones, an audience that only four other media properties, including Yahoo!, Google, Amazon and Facebook, have been able to generate.[8]


  1. ^ a b c Mathew Ingram (December 6, 2013). "Google may own online ads but it still needs to figure out mobile, and it's betting YieldMo can help". Gigaom. Retrieved January 25, 2015.
  2. ^ Peter Kafka (October 22, 2014). "YieldMo Raises $10 Million More for Mobile Ads". Recode. Retrieved January 25, 2015.
  3. ^ Mark Hopkins (December 30, 2007). "AOL's Quigo Acquisition Complete". Mashable. Retrieved January 25, 2015.
  4. ^ Allison Schiff (December 12, 2014). "Yieldmo: 'We're A Content Ad Company. It's A New Animal'". Ad Exchanger. Retrieved January 25, 2015.
  5. ^ Shivon Zilis (December 11, 2014). "The Current State of Machine Intelligence". Bloomberg L.P. Retrieved January 25, 2015.
  6. ^ Allison Schiff (January 5, 2015). "A Banner Year For Innovative Mobile And Digital Ad Units". Ad Exchanger. Retrieved January 25, 2015.
  7. ^ Schiff, Allison (May 20, 2015). "ComScore Beefs Up Media Metrix With Mobile Ad Net Rankings". AdExchanger. Retrieved May 25, 2015.
  8. ^ Lipsman, Andrew (May 20, 2015). "Mobile Metrix Now Features Reporting of Mobile Ad Network Reach". ComScore. Retrieved May 25, 2015.