Yieldmo
| Company type | Private |
|---|---|
| Founded | June 2012 |
| Founder | Mike Yavonditte, Teddy Jawde, Todd Coleman, Rick Eaton |
| Headquarters | |
Key people | Rich Miner, Brad Burnham |
| Services | Mobile advertising |
| Website | yieldmo |
Yieldmo is a mobile advertising technology company based in New York, New York.[1] Yieldmo has one of the largest mobile ad networks in the industry[2] and has had clients including companies such as CNN, Trulia and Dailymotion.[3] Mike Yavonditte, Teddy Jawde, Todd Coleman and Rick Eaton founded Yieldmo in 2012. Yavonditte is the company's CEO.[4]
History
Michael Yavonditte, Teddy Jawde, Todd Coleman, and Rick Eaton founded Yieldmo in 2012. The company invents custom advertising units and optimizes them based on reader interaction.[1] The founding team also built Quigo Technologies, a contextual ad network, which was acquired by AOL in 2007 for $363 million.[5]
Yieldmo announced its Series C funding led by Time Warner Investments in October 2014. Additional investors included Google Ventures, Union Square Ventures and Genacast Ventures.[1] The funding round brought the company's total funding to $22.1 million.[6] In December 2014, Bloomberg listed Yieldmo in their Machine Intelligence Landscape report.[7] In January 2015, AdExchanger listed Yieldmo's Hyperscroller as one of the most innovative mobile ad formats of 2014.[8] Also in 2015, Yieldmo became the first mobile network to run comScore's Media Metrix for its mobile ad network rankings.[3] Yieldmo delivered ad impressions to 105 million smartphones, an audience that only four other media properties, including Yahoo!, Google, Amazon and Facebook, have been able to generate.[9]
References
- ^ a b c Mathew Ingram (December 6, 2013). "Google may own online ads but it still needs to figure out mobile, and it's betting YieldMo can help". Gigaom. Retrieved January 25, 2015.
- ^ Levine, Barry (March 9, 2015). "Here's how Yieldmo's Ad Format Lab is trying to reinvent the mobile ad". VentureBeat. Retrieved May 25, 2015.
- ^ a b Schiff, Allison (May 20, 2015). "ComScore Beefs Up Media Metrix With Mobile Ad Net Rankings". AdExchanger. Retrieved May 25, 2015.
- ^ Peter Kafka (October 22, 2014). "YieldMo Raises $10 Million More for Mobile Ads". Recode. Retrieved January 25, 2015.
- ^ Mark Hopkins (December 30, 2007). "AOL's Quigo Acquisition Complete". Mashable. Retrieved January 25, 2015.
- ^ Allison Schiff (December 12, 2014). "Yieldmo: 'We're A Content Ad Company. It's A New Animal'". Ad Exchanger. Retrieved January 25, 2015.
- ^ Shivon Zilis (December 11, 2014). "The Current State of Machine Intelligence". Bloomberg L.P. Retrieved January 25, 2015.
- ^ Allison Schiff (January 5, 2015). "A Banner Year For Innovative Mobile And Digital Ad Units". Ad Exchanger. Retrieved January 25, 2015.
- ^ Lipsman, Andrew (May 20, 2015). "Mobile Metrix Now Features Reporting of Mobile Ad Network Reach". ComScore. Retrieved May 25, 2015.