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Yoann Lemoine

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Yoann Lemoine
(Woodkid)
Yoann Lemoine performing live in 2012
Yoann Lemoine performing live in 2012
Background information
Birth nameYoann Lemoine
Born (1983-03-16) 16 March 1983 (age 41)
OriginLyon, France
GenresNeofolk, baroque pop, experimental
Occupation(s)Music video director, graphic designer, singer-songwriter
InstrumentVocals
Years active2006–present
LabelsGreen United Music
Websitehttp://www.yoannlemoine.com/woodkid/

Yoann Lemoine (born 16 March 1983) is a French[1] music video director, graphic designer and singer-songwriter.[2] His most notable works include his music video direction for Katy Perry's "Teenage Dream", Taylor Swift's single "Back to December", Lana Del Rey's "Born to Die" and Mystery Jets' "Dreaming of Another World".[2]

Lemoine is also a neofolk musician, going by the stage name Woodkid.[3] On March 28, 2011, Woodkid released his first EP Iron EP, and on March 18, 2013, he released his first album titled The Golden Age.

Life and career

Yoann Lemoine, born in Lyon, studied illustration and animation at the Emile Cohl School, where he completed his diploma with honours. He left for London to follow a silk screen printing process course at the Swindon College. In 2004 Yoann moved to Paris. After a brief experience at H5, he joined Luc Besson's crew and worked on the project Arthur and the Invisibles for a year. In 2006 Yoann directed a series of roughs for Sofia Coppola's Marie Antoinette.[4][5]

In June 2010, he received 5 Lions for his AIDS Awareness campaign Graffiti at the Cannes Lions Advertising festival.[6]

Lemoine's films are produced by Iconoclast.[7]

In 2012, Lemoine received the award for Best Director of the Year at the MVPA Awards in Los Angeles [8] and was nominated for 6 MTV Video Music awards for his videos for Lana Del Rey, Drake, and Rihanna [9]

As Woodkid

Woodkid performing at the Kaufleuten in Zurich, 2013

One explanation as to why Lemoine became a musician, is that during a video shoot he was directing, guitarist Richie Havens gave him a banjo.[10]

Woodkid released the Iron EP on March 28, 2011. For the music video for the single "Iron" (composed by Yoann Lemoine and arrangements by Gustave Rudman), he collaborated with English model Agyness Deyn.[11] The song was featured in trailers for Ubisoft's Assassin's Creed: Revelations[12] and the film Hitchcock, as well as the TV series Teen Wolf.

On October 15, 2011 he sang on stage with Lana Del Rey in New York City[13][14] and created the video for her song "Born To Die".[15]

He performed at London Jazz Festival on 15 November 2012.[10]

The French couture brand Dior Homme's Fall-Winter 2013 collection "A Soldier on My Own" is inspired by Woodkid's "Iron", and is named after the lyrics of the song. The song is used as soundtrack of the show.[16]

On December 15, 2012, Lemoine announced the beginning of his debut album recordings to be named The Golden Age.[17] It was released on March 18, 2013 through independent label, Green United Music. Lemoine released the official album cover through a video he created himself on December 14, 2012[18] and released the album's corresponding tracklisting one week later on December 21 on his official Facebook page.[19]

"Run Boy Run" was directed by Lemoine himself[20] and was used in several O2 adverts (those voiced by Sean Bean).[21][22] The music video for "Run Boy Run" was nominated for Best Short Form Music Video at the 2013 Grammy Awards.

Discography

Albums

as Woodkid
Year Album Charts Certification
FR
[23] 		AUT
[24] 		BEL
(Vl)
[25] 		BEL
(Wa)
[26] 		GER
 NED
 SWI
[27] 		UK
 US
2013 The Golden Age 2 13 34 6 8 23 4 38 133

EPs

as Woodkid
Year Album Charts
FR
[23]
2011 Iron (EP) 110
2012 Run Boy Run - Remixes (EP) 31

Singles

as Woodkid
Year Single Charts Album
FR
[23] 		BEL
(Vl)
[25] 		BEL
(Wa)
[26] 		GER
 UK
[28]
2011 "Iron" 34  – 17
(Ultratop) 		 – 94 The Golden Age
2012 "Run Boy Run" 52  – 43
(Ultratip) 		 – 44
2013 "I Love You" 22 17
(Ultratip) 		28
(Ultratip) 		61  –
"The Golden Age" 131  –  –  –  –

Music videos

Year Artist Song
2011 Woodkid[29] "Iron"[11]
2012 Woodkid "Run Boy Run"
2013 Woodkid "I Love You"

Videography as director

Year Artist(s) Song
2008 Yelle "Ce Jeu"[30]
2009 Moby "Mistake"
2010 Katy Perry "Teenage Dream"[31]
2011 Taylor Swift "Back to December"[32]
2011 The Shoes[33] "Wastin Time"[34]
2011 Lana Del Rey "Born to Die"[35]
2012 Drake, Rihanna "Take Care"[36]
2012 Lana Del Rey "Blue Jeans"

Awards

  • 2009: Cannes Lions Advertising Festival – ‘Tiji’ – Silver – Best Film[37]
  • 2010: Eurobest European Advertising Festival – ‘Aides Graffiti’ – Bronze – Best Film[38]
  • 2010: Cannes Lions Advertising Festival – ‘Aides Graffiti’ – Bronze (2) – Cyber[39]
  • 2010: Cannes Lions Advertising Festival – ‘Aides Graffiti’ – Gold (2) – Best Film – Viral[39]
  • 2012: UK Music Video Awards – "Born to Die" – Best Pop – International. The video he produced for "Blue Jeans" was also a nominee for the same award.[40]

References

  1. ^ "Young French Director". wired.co.uk. June 8, 2011. Retrieved June 8, 2011.
  2. ^ a b "Official Website About". June 8, 2011. Retrieved June 8, 2011.
  3. ^ "Official Youtube Page, About Me". Retrieved 2011-06-10.
  4. ^ http://web.mac.com/theblackfrog/Dynamografika/YOANNmain.html
  5. ^ "WOODKID live in Paris [video] | Grateful Grapefruit ©". Gratefulgrapefruit.com. Retrieved 2013-03-29.
  6. ^ "Official Website Awards". June 8, 2011. Retrieved June 8, 2011.
  7. ^ "ICONOCLAST Website".
  8. ^ "MVPA Award winners on VideoStatic".
  9. ^ "MTV VMAs 2012 Nominees".
  10. ^ a b "Woodkid". Retrieved January 24, 2013.
  11. ^ a b "Work with Agyness Deyn". Vogue. June 8, 2011. Retrieved June 8, 2011.
  12. ^ "Assassin's Creed: Revelations - Official E3 Trailer". www.youtube.com. Retrieved 24 January 2013.
  13. ^ Woodkid and Lana Del Rey performing "Iron" in NYC (Highline Ballroom) on October 15, 2011. YouTube (2011-10-15). Retrieved on 2012-01-22.
  14. ^ "Lana Del Rey signs with Interscope". October 28, 2011. Retrieved November 6, 2011.
  15. ^ Lana Del Rey – Born To Die. YouTube (2011-12-14). Retrieved on 2012-01-22.
  16. ^ "Woodkid For Dior".
  17. ^ The Golden Age :.... Facebook. Retrieved on 2012-01-22.
  18. ^ "WOODKID - The Golden Age - March 18, 2013". YouTube. 2012-12-14. Retrieved 2013-03-29.
  19. ^ "Timeline Photos". Facebook. Retrieved 2013-03-29.
  20. ^ "Woodkid Run Boy Run". http://theinspirationroom.com. Retrieved 28 January 2013. {{cite web}}: External link in |publisher= (help)
  21. ^ "Woodkid - Run Boy Run (Official HD Video)". {{cite web}}: |access-date= requires |url= (help); Missing or empty |url= (help); Text "http://ticklemyears.com/#Woodkid-Run-Boy-Run" ignored (help)
  22. ^ "O2 Priority Sports - powered by Nike+". {{cite web}}: |access-date= requires |url= (help); Missing or empty |url= (help); Unknown parameter |http://www.youtube.com/watch?v= ignored (help)
  23. ^ a b c Steffen Hung. "Woodkid page". LesCharts.com. Retrieved 2013-03-29.
  24. ^ Steffen Hung. "Woodkid page". austriancharts.at. Retrieved 2013-03-29.
  25. ^ a b Steffen Hung. "Woodkid page". ultratop.be/nl/. Retrieved 2013-05-07.
  26. ^ a b Steffen Hung. "Woodkid page". ultratop.be/fr/. Retrieved 2013-05-07.
  27. ^ Steffen Hung. "Woodkid page". hitparade.ch. Retrieved 2013-05-07.
  28. ^ "Woodkid". chartarchive.org. Retrieved 29 January 2013.
  29. ^ Woodkid | Gratis muziek, tourneedata, foto's, video's. Myspace.com. Retrieved on 2012-01-22.
  30. ^ "Interview with Yelle". Aural States. June 8, 2011. Retrieved June 8, 2011.
  31. ^ "Katy Perry Talks 'Gorgeous' Video For 'Teenage Dream'". MTv. June 8, 2011. Retrieved June 8, 2011.
  32. ^ "Taylor Swift Breaks A Heart In Her 'Back To December' Video". MTv. June 8, 2011. Retrieved June 8, 2011.
  33. ^ THE SHOES | Gratis muziek, tourneedata, foto's, video's. Myspace.com (2011-12-08). Retrieved on 2012-01-22.
  34. ^ The Shoes – Wastin Time On Vimeo. Vimeo.com. Retrieved on 2012-01-22.
  35. ^ Volledige naam. "Twitter". Twitter. Retrieved 2013-03-29.
  36. ^ JJ lyfe. "Music Video News: IN PRODUCTION: Drake f/ Rihanna - Yoann Lemoine, dir". Video Static. Retrieved 2013-03-29.
  37. ^ "Cannes Lions Advertising Festival Award List". DDB Paris. June 8, 2011. Retrieved June 8, 2011.
  38. ^ [1][dead link]
  39. ^ a b "Awards won by Aides Graffiti". Aides. June 8, 2011. Retrieved June 8, 2011.
  40. ^ 2012 UK MVA Nominations. ukmva.com. Retrieved October 8, 2012

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