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Industry Search-engine optimization
Founded May 2010; 8 years ago (2010-05)
Founder Joost de Valk
Headquarters Wijchen, Netherlands
Area served
Number of employees
48[1] (2016)
Website yoast.com

Yoast is a search-optimization firm based in Wijchen, Netherlands.[2] Yoast is currently considered the most comprehensive search engine optimization software available for WordPress users, with its developers responsible for over 10% of WordPress releases.[3][4]


Yoast was created by Joost de Valk in 2006, originally as joostdevalk.nl.[5] After moving to and eventually selling the domain "css3.info", de Valk created the Yoast platform in 2010.[6]

In 2012, Yoast was expanded to offer a premium model for WordPress. As of june 2018, Yoast employed 94 people, of which 71 are in Wijchen.[1]


Yoast has received praise for its extensive applications in SEO, both within and beyond its ubiquity as a WordPress plug-in, and for its accessibility as a freemium model.[7][8] The software runs on more than 8 million sites and on 11.4% of the top 1 million sites in the world.[9] On WordPress alone, it has amassed over one million downloads.[10][11] Its software was rated "5 out of 5" by Syed Moiz Balkhi, founder of WPBeginner, a blog for new users to the WordPress platform.[12] In addition, it's been described as one of the most powerful applications available to WordPress users by GoDaddy and Forbes.[13][14]

See also[edit]


  1. ^ a b "About Us: What We Do". Yoast. Retrieved October 30, 2016. 
  2. ^ Hern, Alex (October 14, 2016). "Google's desktop search could be out of date compared to mobile results soon". 
  3. ^ "What is Yoast SEO?". WordPress. Retrieved October 30, 2016. 
  4. ^ Chandler, Jeff (January 15, 2016). "63% of WordPress Core Committers Are Not Employed by Automattic". WP Tavern. 
  5. ^ Dunlop, Michael. "How Joost de Valk became a successful internet entrepreneur". Income Diary. 
  6. ^ "Joost de Valk, founder of Yoast, shares his success story". First Web Designer. March 15, 2016. 
  7. ^ Petteys, Angela (May 11, 2016). "Using Yoast SEO for WordPress". Moz. 
  8. ^ Johansen, Arlie (October 6, 2016). "What is Yoast SEO?". Union Square Design. 
  9. ^ "Yoast Plugin Usage Statistics". BuiltWith. Retrieved July 2, 2018. 
  10. ^ "Is Yoast SEO really the ultimate SEO plugin?". Elegant Themes. November 11, 2015. 
  11. ^ Warren, Christina (February 17, 2011). "How the WordPress SEO Plugin Can Help Your Blog". Mashable. 
  12. ^ Balkhi, Syed. "WordPress SEO by Yoast". WPBeginner. 
  13. ^ Pfunder, Shawn (June 5, 2014). "Identify yourself! Yoast and WordPress SEO". GoDaddy. 
  14. ^ Olenski, Steve (May 3, 2016). "10 Most Important WordPress Plugins". Forbes. 

External links[edit]