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Yoast BV
IndustrySearch-engine optimization
FoundedMay 2010; 8 years ago (2010-05)
FounderJoost de Valk[1]
Area served
Key people
  • Marieke van de Rakt (CEO)
  • Joost de Valk (CPO)
  • Michiel Heijmans (COO)
  • Omar Reiss (CTO)
ProductsYoast SEO WordPress plugin[2]
Number of employees
100[3] (2018)
Websiteyoast.com/ Edit this on Wikidata

Yoast is a search-optimization firm based in Wijchen, Netherlands. It develops and supports a popular Yoast SEO WordPress plugin that had over 5 million active installations (as of October 2018).[4]


Yoast was created by Joost de Valk in 2005, originally as joostdevalk.nl.[5] After moving to and eventually selling the domain "css3.info", de Valk created the Yoast platform in 2009 and the company Yoast BV in 2010.[6][7]

Initially, Yoast focused on SEO consultancy.[8] In 2012, Yoast was expanded to offer a premium model for WordPress. It sold several plugins, with its most popular plugins being Yoast SEO for WordPress and Google Analytics for WordPress. As of April 2016, the Google Analytics for WordPress plugin was acquired by Syed Moiz Balkhi[9].

As of September 2018, Yoast employes almost 100 people, of which 85 are in Wijchen.[10]


Yoast has received praise for its extensive applications in SEO, both within and beyond its ubiquity as a WordPress plug-in, and for its accessibility as a freemium model.[11][12] The software runs on more than 8 million sites and on 11.4% of the top 1 million sites in the world.[13] On WordPress alone, it has amassed over one million downloads.[14][15] Its software was rated "5 out of 5" by Syed Moiz Balkhi, founder of WPBeginner, a blog for new users to the WordPress platform.[16] In addition, it's been described as one of the most powerful applications available to WordPress users by GoDaddy and Forbes.[17][18] Michael David, the author of WordPress Search Engine Optimization (2015) book, referred to it as "the granddaddy of all SEO plugins".[19]

See also[edit]


  1. ^ a b Kats, Karijn (June 1, 2018). "Deze Nederlandse Google-specialist zet met zijn internetbedrijf €10 miljoen per jaar om en zit bewust niet in de Randstad; dit is de redden" [This Dutch Google specialist travels with its internet company € 10 million per year and is deliberately not in the Randstad; this is the reason]. Business Insider Nederland (in Dutch). Retrieved December 8, 2018.
  2. ^ Daisyme, Peter (May 27, 2016). "20 Crucial WordPress Plugins". Entrepreneur. Retrieved December 8, 2018.
  3. ^ "Internetbedrijf Yoast neemt Wijchens plein over". September 2018.
  4. ^ Lotze, Kristen (October 9, 2018). "The best WordPress plugins: A guide for businesses". TechRepublic. Retrieved December 8, 2018.
  5. ^ Dunlop, Michael. "How Joost de Valk became a successful internet entrepreneur". incomediary.com. Retrieved December 8, 2018.
  6. ^ "Joost de Valk, founder of Yoast, shares his success story". First Web Designer. March 15, 2016. Retrieved December 8, 2018.
  7. ^ Eisenberg, Bryan (October 7, 2014). "37 SEO Experts Those in the Know Follow". ClickZ. Retrieved December 8, 2018.
  8. ^ "History of Yoast".
  9. ^ Chandler, Jeff (April 14, 2016). "Syed Balkhi Acquires Google Analytics by Yoast, Renames to MonsterInsights". WP Tavern.
  10. ^ "Internetbedrijf Yoast neemt Wijchens plein over". September 2018.
  11. ^ Jackson, Brian (January 25, 2019). "How To Use Yoast SEO On WordPress: Complete Tutorial". Kinsta.
  12. ^ Johansen, Arlie (October 6, 2016). "What is Yoast SEO?". Union Square Design.
  13. ^ "Yoast Plugin Usage Statistics". BuiltWith. Retrieved July 2, 2018.
  14. ^ "Is Yoast SEO really the ultimate SEO plugin?". Elegant Themes. November 11, 2015.
  15. ^ Warren, Christina (February 17, 2011). "How the WordPress SEO Plugin Can Help Your Blog". Mashable.
  16. ^ Balkhi, Syed. "WordPress SEO by Yoast". WPBeginner.
  17. ^ Pfunder, Shawn (June 5, 2014). "Identify yourself! Yoast and WordPress SEO". GoDaddy.
  18. ^ Olenski, Steve (May 3, 2016). "10 Most Important WordPress Plugins". Forbes.
  19. ^ David, Michael (2015). WordPress Search Engine Optimization. Packt Publishing Ltd. p. 264. ISBN 978-1-78588-764-2 – via Google Books.

External links[edit]