YoCrunch
| Product type | Dairy Fermented milk products |
|---|---|
| Owner | YoFarm Yogurt Company |
| Country | United States |
| Introduced | 1985 |
| Website | www |
| Variations | Various regular and promotional flavors |
|---|
YoCrunch is a yogurt manufacturer and the creator of yogurt packaged together with crunchy mix-in toppings.
Their dome-topped cups come with yogurt flavors like strawberry, vanilla, and cookies n cream, and mix-ins like M&M's Chocolate Candies, Nestle Crunch candy, Reese's Pieces candy, Oreo cookie pieces, Butterfinger candy, and granola. YoCrunch introduced the YoCrunch Fruit Parfait line in 2010, and the YoCrunch Greek and Greek Parfait lines in 2011. In 2014, YoCrunch introduced the YOPA! line of miniature low-calorie Greek yogurts with M&M's and Dove (chocolate) chocolate toppings.
YoCrunch is currently sold across the United States in six-ounce (170 g) cups and 4-ounce multipacks. It is manufactured in Naugatuck, Connecticut.
Company History
Yofarm, YoCrunch’s independent parent company, first began making yogurt in 1985, pairing European yogurt recipes with New England’s farm-fresh dairy products.
Yofarm introduced YoCrunch, yogurt packaged topped with granola, in 1991. In 1992 it won the "Best New Products — Dairy" and "Best Packaging — Dairy" awards at the Eastern Dairy, Deli, and Bakery Taste Show.[1][2][3]
For four years, from 2007-2011, YoCrunch was marketed by Breyers Yogurt Company as Breyers YoCrunch; however, YoCrunch ended this licensing agreement in January 2011.
Healthy Food Holdings, a portfolio company of private equity firm Catterton Partners held the YoCrunch Yogurt Company, LLC from 2005 to 2013.[4]
The company was then sold to Groupe Danone in August 2013.[5][6]
Marketing
In 1998, YoFarm began a promotional campaign in an effort to increase the presence of YoCrunch in what analysts deemed was an already overcrowded market. It was geared towards people in the age range 34 to 44, slanted towards females, and involved store and radio station promotion, under the slogan "Smooth and Crunchy".[7]
The current YoCrunch campaign, launched in 2011, centers around the line, ‘It’s YoCrunch Time!’ YoCrunch maintains a presence on Facebook and Twitter, and refers to its community of friends and fans as the “Crunch Bunch.”
References
- ^ "Yo, Give Some Credit for that crunch to pneumatics". Hydraulics & Pneumatics: Technology Zones. Retrieved October 3, 2005.
- ^ Hartman, Lauren R. (December 2003). "Cultured conveying minimizes yogurt packing crunch". Packaging Digest.
- ^ Smith, Pamela Accetta (June 2004). "Expanding Reach". Dairy Field.
- ^ "YoCrunch @ Cattheron Partners". Retrieved March 24, 2015.
- ^ "Danone acquires YoCrunch, a mix-in toppings specialist, to support continued yogurt growth in the USA". August 2013.
- ^ "Danone Buys YoCrunch Yogurt-Topping Maker to Grow in U.S." August 2013.
- ^ "YoCrunch: Smooth and Crunchy" (PDF). Effie Awards Brief of Effectiveness. Retrieved October 3, 2005.
External links
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