|Industry||Food and soft drinks, retail|
|Area served||Southeast Europe|
|Key people||Ivica Todorić (CEO)|
|Revenue||EUR 3.634 billion (2011)|
|Operating income||EUR 0.751 billion (2011)|
|Employees||c. 65,000 (2014)|
|Divisions||Retail Group, Food Group, Business Group|
Agrokor (Croatian pronunciation: [âɡrokoːr]) is the largest retail joint-stock company in Croatia. Originally founded in 1976 as a company producing flowers and flower seedlings, it greatly expanded their operations in the following decades by acquiring a number of large companies in Croatia and Southeast Europe. The Agrokor group had an annual sales revenue of EUR 4.6 billion in 2010. This made Agrokor the biggest company in Croatia in terms of sales revenue and placed it 18th in Deloitte's annual list of the 500 biggest Central European companies.
Founded as a private firm for the production of flowers and flower seedlings in 1976. By 1977, business was expanded by new programs: import and export of cereals, oil crops, fruit and vegetables begin to flourish, with a significant increase in turnover and profits. In 1989 the joint-stock company Agrokor was registered. The Agrokor Group was registered in 1977. In 2000, Agrokor opened the largest distribution center in Croatia the region. Logistics and distribution center in Dugopolje opened in 2010. The most modern winery in the region worth €20 million was opened at Belje in 2011. First biogas facility was opened in Grades in 2012.
Agrokor's core businesses are the production and distribution of food and drinks and retail, and over the years the group acquired several large Croatian companies in those sectors:
- Jamnica - the largest water bottling company in Croatia, established in the 1830s and acquired by Agrokor in 1992.
- Zvijezda - the largest cooking oil and margarine factory in the country, established in 1916 by Samuel David Alexander and acquired in 1993.
- Konzum - the largest supermarket chain in the country which operates over 600 stores in Croatia, Bosnia and Herzegovina and Serbia. Originally founded as "Unikonzum" in 1957, the company was acquired by Agrokor in 1994
- Ledo - the largest ice cream and frozen food manufacturer in Croatia, established in 1976 and acquired in 1994.
- PIK Vrbovec - the largest meat manufacturer in the country, acquired in 2005.
- Belje - the largest agricultural company in the country, acquired in 2005.
- Agrolaguna - winemaking, olive growing and cattle farming company acquired in 2005.
- Tisak - the largest chain of newsstands in the country and the biggest retailer of newspapers and tobacco products. Agrokor acquired a 54 percent majority stake in Tisak in 2007.
In recent years, Agrokor also acquired or founded a number of companies in the region, including the Serbian ice cream manufacturer Frikom, water bottling companies Sarajevski kiseljak (in Bosnia and Herzegovina) and Fonyodi (in Hungary) and others.
For approaching international capital markets, Agrokor had to receive a rating by a rating agency as this is a must to give potential investors a benchmark. Without the ratings of Standard & Poor's and Moody's, Agrokor could not have issued two major bonds (one at the end of 2009 about 400 million, one in 2011 about 150 million). In April 2012, Standard & Poor’s also revised the outlook on Agrokor's ‘B’ rating to positive from stable.
Agrokor had to be considered by the Croatian market regulator Croatian Competition Agency (Croatian: Agencija za zaštitu tržišnog natjecanja, AZTN) for some of its acquisitions. The most recent example is a request for approval of acquisition of Mercator where Agrokor will have to shut down some retail locations in Croatia.
As of 2011, Agrokor is planning to take over Mercator, which is the biggest retail chain not just in Slovenia, but also throughout the Balkans, with over a 2000 stores. In June 2014, Agrokor finalised the acquisition of a 53% stake in Mercator.
On June 27th, Agrokor acquired the majority stake of Poslovni sistem Mercator and became its majority owner. The total value of the transaction amounts to EUR 544m, out of which EUR 324m are for the acquisition of 100 per cent of shares, EUR 200m will be used for deleveraging Mercator's financial position and EUR 20m for working capital requirements of Mercator's operations. 
Some of the Agrokor's acquisitions of the state owned companies were being investigated by Croatian authorities as illegal or inadequately transparent. Close to the late Croatian President Franjo Tudjman, Ivica Todorić secured number of exclusive to him privatization opportunities in return for kickbacks, common practice during Croatian privatization processes of the 1990s, also known as Croatian privatization controversy.  
- "Human Resources Strategy of the Agrokor Group". agrokor.hr. Agrokor. Retrieved 26 June 2014.
- "Deloitteova lista 500 najvećih: Agrokor i dalje predvodi hrvatske uspješnice". Nacional (in Croatian). 9 September 2010. Archived from the original on 18 September 2010. Retrieved 31 October 2010.
- "Od 20. rujna Čakovečki mlinovi d.d., Istraturist d.d. i Konzum d.d. u indeksu CROBEX" (in Croatian). Zagreb Stock Exchange. Retrieved 31 October 2010.
- Video of Hrvoje Habus, Director for Strategy and Capital Markets, Agrokor d.d. October 2011
- Agrokor's revised rating
- "Croatian retailer Agrokor seals takeover of Slovenian rival Mercator". Reuters.
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