After completing his training as a banker, Renschler studied business engineering from 1979 to 1984 at the Technical College in Esslingen, where he obtained a Diplom degree in Business Engineering. From 1984 to 1987 he studied business administration at the University of Tübingen, where he also earned a Diplom degree. He wrote his thesis at the Hewlett-Packard computer company. In 1988 Renschler joined Daimler-Benz AG, where he initially worked in the Organization and Data Processing department. In 1989 he worked on the staff of Mercedes-Benz Chairman Werner Niefer, after which he managed project teams at the Corporate Planning unit. In 1992 he was Executive Assistant to the designated Board of Management Chairman Helmut Werner. In 1993 he was appointed to manage the All Activity Vehicle (AAV) project, whose aim was to develop an all-new luxury SUV and to select and build a corresponding production facility in the U.S. The result was the newly developed Mercedes-Benz M-Class, which has been manufactured in Tuscaloosa, Alabama, since 1997. The luxurious SUV defined a new segment and was a market success. The vehicle has also been delivered to customers in Germany since 1998.
After managing the M-Class unit and serving as President and CEO of the production subsidiary Mercedes-Benz U.S. International Inc. (MBUSI), Renschler switched to the corporate headquarters in Stuttgart, where he was appointed Senior Vice President, Executive Management Development at DaimlerChrysler, the company that had recently been formed through the merger of Daimler and Chrysler. Renschler was President of smart GmbH from 1999 to 2004. He stabilized the small car brand, cut costs, and opened up new markets in Asia. Today, the smart brand is the market leader in Germany’s micro-car segment and an integral part of the Daimler division Mercedes-Benz Cars.
In addition to his responsibilities at smart, Renschler was assigned to the Mitsubishi Motors Corporation (MMC) in Tokyo in spring 2004 in order to assess the strategic and operational options for MMC within the Daimler Group. As a result of this assessment, Daimler terminated its involvement in MMC. On October 1, 2004, Andreas Renschler was appointed a member of the Daimler AG Board of Management, where he is responsible for Daimler Trucks and Daimler Buses. Daimler Trucks is the world’s largest truck manufacturer. With the help of the Global Excellence Program launched in late 2005, Renschler aims to make the world’s largest commercial vehicle manufacturer also the most profitable one. The program concentrates on short, medium, and long-term goals that are based above all on boosting efficiency and making the most of economies of scale. Daimler Buses has the highest sales and returns of any bus manufacturer in the world.
- President of the Commercial Vehicle Board of the European Automobile Manufacturers Association (ACEA), 2008
- Member of the Supervisory Board of Tognum Group since 2008
- Member of the Board of Directors of Esslingen Technical College, 2000–2006
- Member of the Presidium of the Deutsches Verkehrsforum (German Traffic Forum) since 2006
- Member of the Supervisory Board of Daimler Financial Services AG since 2005
- Member of the Supervisory Board of Deutsche Messe AG since 2005
- Chairman of the Supervisory Board of EvoBus GmbH since 2005
- Member of the Supervisory Board of Mitsubishi Fuso Truck and Bus Corporation since 2005
- Director of the Executive Committee for Commercial Vehicles of the German Association of the Automotive Industry (VDA) since 2004
- Chairman of the Board of Directors of Reutlingen College since 1999
- Member of the Supervisory Board of MTU Friedrichshafen GmbH
- Chairman of the Supervisory Board of Daimler Trucks North America LLC
- Chairman of the Supervisory Board of Detroit Diesel Corporation
After Renschler had set up the Mercedes-Benz plant in Tuscaloosa, Alabama, in 1993, the region became a center of the automotive industry in the southern United States. Other manufacturers such as Toyota, Honda, and Hyundai subsequently settled in Alabama as well. Tuscaloosa still serves as a temporary home for many Germans, and the University of Alabama in Tuscaloosa even has a German Supplementary School. Renschler has also established an academic foundation. The Mercedes-Benz plant in Tuscaloosa is the largest employer in the region. Besides the M-Class, the plant has also been manufacturing the Mercedes-Benz R-Class and the Mercedes-Benz GL-Class since 2005.
Renschler is also involved in the Takenoko student exchange project between Germany and Japan.
Renschler is married and has a son and a daughter. He is a member of the student corporation “Igel” in Tübingen. In his leisure time he likes to play golf and collect model trains.
- "Daimler CEO Candidate Renschler Resigns After Job Switch". Bloomberg. 29 January 2014. Retrieved 29 January 2014.
Oliver Dixon: Interview with Andreas Renschler, Automotive World, February 23, 2009 (http://www.automotiveworld.com/news/commercial-vehicles/74901-interview-andreas-renschler-daimler-board-of-management-member-responsible-for-daimler-trucks)
trans aktuell: “Falsche Zeit”, Straßengebühren: Daimler Lkw-Chef Renschler fordert, die Mauterhöhung zu verschieben. October 24, 2008 (http://www.transaktuell.de/fileadmin/Bilder/Sonstige/Heft-pdf/Heft-pdf_2008/ta2308.pdf)
Kurt Bahnmüller: “2007 war unser absolut bestes Jahr,” Handelszeitung, May 13, 2008 (http://www.handelszeitung.ch/artikel/Unternehmen-_2007-war-unser-absolut-bestes-Jahr_328576.html)
F.A.Z: “Kaufen in schlechten Zeiten, verkaufen in guten,” September 19, 2006 http://www.faz.net/s/RubD16E1F55D21144C4AE3F9DDF52B6E1D9/Doc~EEAD293E5C36F44BD9FF7198E16A27DE0~ATpl~Ecommon~Scontent.html
McKinsey & Company: 40 Jahre McKinsey Deutschland. brand eins wissen, Hamburg, 2004. Justin Martin: Mercedes: Made in Alabama. The German car maker is building sport-utility vehicles at a sparkling new plant in the Deep South. It’s a model of how to set up a truly global operation. FORTUNE Magazine, July 7, 1997 (http://money.cnn.com/magazines/fortune/fortune_archive/1997/07/07/228619/index.htm) Focus: “Lieber langsam integrieren,” May 26, 1997 (http://www.focus.de/magazin/archiv/periskop-lieber-langsam-integrieren_aid_162607.html)