Mercedes-Benz India

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Mercedes-Benz India Pvt Ltd
Type Subsidiary
Industry Automotive
Founded 1994
Headquarters Pune, Maharashtra, India
Key people Eberhard Kern
Products Luxury Vehicles
Commercial Vehicles
Employees 717 (2014)
Parent Daimler AG
Website mercedes-benz.co.in

Mercedes-Benz India Pvt Ltd is a wholly owned subsidiary of the German Daimler AG founded in 1994, with headquarters in Pune, Maharashtra, India.

History[edit]

Daimler entered the Indian market and set up Mercedes-Benz India Ltd in 1994. The company was renamed DaimlerChrysler India Pvt. Ltd. after the merger of the parent company Daimler with Chrysler. After DaimlerChrysler sold off most of its equity interests in Chrysler in 2007, it changed its name to Daimler AG. As a result, DaimlerChrysler India was renamed Mercedes-Benz India once again. Mercedes-Benz India is a wholly owned subsidiary of the Daimler AG. The company is headquartered In Chakan, Pune, Maharashtra. Mercedes-Benz was recognized among India’s Top 100 Most Trusted Brands published by The Brand Trust Report and also won the Best Brand Award by Auto India Best Brand Awards in 2011.

The Brand’s Manufacturing Facilities[edit]

Spread over 100 acres at Chakan, Pune, this plant was set up in 2009 as an independent assembly facility for passenger cars. It is among the fastest green-field operations and is even rated as one of the top-most global plants to assemble CKD (Completely Knocked Down) units.

Mercedes-Benz Properties[edit]

Mercedes-Benz India has built brand awareness through a series of consumer-centric engagement events in India. These include MercedesTrophy and the Drive Events like Young Star Driver Program, STARDRIVE, AMG Driving Academy, to name a few.

MercedesTrophy[edit]

The MercedesTrophy is an international three-tier structured amateur golf series where amateur golfers compete to qualify for the MercedesTrophy World Final in Stuttgart (Germany). In 2014, the 15th edition of MercedesTrophy India, witnessed participation from over 2,500 golfing aficionados in 13 cities.

Mercedes-Benz Performance Drive (MBPD)[edit]

This one-of-its-kind driving platform gives Indian motoring enthusiasts a unique opportunity to experience different aspects of Mercedes-Benz cars. The programs include -

AMG Driving Academy[edit]

The Mercedes-Benz Performance Drive gives motoring enthusiasts a chance to get a first-hand experience of the AMG range of cars. It allows them to hone their driving skills on the racetrack and riveting surfaces under expert supervision.

Young Star Driver Program (YSDP)[edit]

This program aims at nurturing young driving talent between the ages of 18-25 and providing them with an opportunity to train in Germany.

Young Star Driver Program participants

International Driving Platform[edit]

Motoring enthusiasts get an opportunity to drive the high-performance AMG cars on ice and challenging international locations.

STARDRIVE Experience[edit]

This drive showcases the prowess of Mercedes-Benz SUVs across tough and challenging terrains.

Mercedes-Benz India’s first TV commercial[edit]

In a series of ‘firsts’, Mercedes-Benz India launched its first ‘Compact Performance Sedan’ the CLA 45 AMG with the its first made-in-India TV commercial and introduced the country to that AMG (‘Ah My God’) Feeling.


Mercedes-Benz Research and Development India[edit]

Mercedes-Benz established its largest research & development center outside Germany with the launch of its Bangalore R&D center in 1996. It currently employs over 1200 people and plans to increase the number to 1700 by 2017.

Models[edit]

Mercedes-Benz India offers around 15 models. Of which, the C-Class, E-Class, S-Class, GL-Class and M-Class are assembled locally while others are imported from Germany as completely built up (CBU) units. A-Class, B-Class, C-Class, CLS-Class, E-Class, GL-Clas, ML- Class, S-Class, SLK-Class, E 63 AMG, CLA 45 AMG, SLK 55 AMG Roadster, G 63 AMG, GL 63 AMG, ML 63 AMG,

Sales and Service network[edit]

Mercedes-Benz India currently has 39 Showrooms and 46 Workshop across 36 Cities in India, which is the widest among luxury car makers. The company is committed to expand and upscale the network to provide Star service and ownership options to Indian consumers.

Akshaya Motors is a wholly owned company of the Advaith Group. One of the largest automotive retail chains in India.
Auto Hangar Mumbai is the official Mercedes-Benz Dealers in Mumbai, Maharashtra.

Sales Performance[edit]

The year 2014 has been termed as the ‘Year of Excellence’ by Mercedes-Benz. The company sold 4,717 units in the period between Jan-June 2014 and registered an impressive year-on-year growth of 25% (Jan-June 2013: 3758 units, + 25%).

Assembled/Manufactured entirely locally[edit]

Imported[edit]

References[edit]

External links[edit]