|Headquarters||Pune, Maharashtra, India|
|Key people||Eberhard Kern|
- 1 History
- 2 The Brand’s Manufacturing Facilities
- 3 Mercedes-Benz Properties
- 4 Mercedes-Benz India’s first TV commercial
- 5 Mercedes-Benz Research and Development India
- 6 Models
- 7 Sales and Service network
- 8 Sales Performance
- 9 References
- 10 External links
Daimler entered the Indian market and set up Mercedes-Benz India Ltd in 1994. The company was renamed DaimlerChrysler India Pvt. Ltd. after the merger of the parent company Daimler with Chrysler. After DaimlerChrysler sold off most of its equity interests in Chrysler in 2007, it changed its name to Daimler AG. As a result, DaimlerChrysler India was renamed Mercedes-Benz India once again. Mercedes-Benz India is a wholly owned subsidiary of the Daimler AG. The company is headquartered In Chakan, Pune, Maharashtra. Mercedes-Benz was recognized among India’s Top 100 Most Trusted Brands published by The Brand Trust Report and also won the Best Brand Award by Auto India Best Brand Awards in 2011.
The Brand’s Manufacturing Facilities
Spread over 100 acres at Chakan, Pune, this plant was set up in 2009 as an independent assembly facility for passenger cars. It is among the fastest green-field operations and is even rated as one of the top-most global plants to assemble CKD (Completely Knocked Down) units.
Mercedes-Benz India has built brand awareness through a series of consumer-centric engagement events in India. These include MercedesTrophy and the Drive Events like Young Star Driver Program, STARDRIVE, AMG Driving Academy, to name a few.
The MercedesTrophy is an international three-tier structured amateur golf series where amateur golfers compete to qualify for the MercedesTrophy World Final in Stuttgart (Germany). In 2014, the 15th edition of MercedesTrophy India, witnessed participation from over 2,500 golfing aficionados in 13 cities.
Mercedes-Benz Performance Drive (MBPD)
This one-of-its-kind driving platform gives Indian motoring enthusiasts a unique opportunity to experience different aspects of Mercedes-Benz cars. The programs include -
AMG Driving Academy
The Mercedes-Benz Performance Drive gives motoring enthusiasts a chance to get a first-hand experience of the AMG range of cars. It allows them to hone their driving skills on the racetrack and riveting surfaces under expert supervision.
Young Star Driver Program (YSDP)
This program aims at nurturing young driving talent between the ages of 18-25 and providing them with an opportunity to train in Germany.
International Driving Platform
Motoring enthusiasts get an opportunity to drive the high-performance AMG cars on ice and challenging international locations.
This drive showcases the prowess of Mercedes-Benz SUVs across tough and challenging terrains.
Mercedes-Benz India’s first TV commercial
In a series of ‘firsts’, Mercedes-Benz India launched its first ‘Compact Performance Sedan’ the CLA 45 AMG with the its first made-in-India TV commercial and introduced the country to that AMG (‘Ah My God’) Feeling.
Mercedes-Benz Research and Development India
Mercedes-Benz established its largest research & development center outside Germany with the launch of its Bangalore R&D center in 1996. It currently employs over 1200 people and plans to increase the number to 1700 by 2017.
Mercedes-Benz India offers around 15 models. Of which, the C-Class, E-Class, S-Class, GL-Class and M-Class are assembled locally while others are imported from Germany as completely built up (CBU) units. A-Class, B-Class, C-Class, CLS-Class, E-Class, GL-Clas, ML- Class, S-Class, SLK-Class, E 63 AMG, CLA 45 AMG, SLK 55 AMG Roadster, G 63 AMG, GL 63 AMG, ML 63 AMG,
Sales and Service network
Mercedes-Benz India currently has 39 Showrooms and 46 Workshop across 36 Cities in India, which is the widest among luxury car makers. The company is committed to expand and upscale the network to provide Star service and ownership options to Indian consumers.
The year 2014 has been termed as the ‘Year of Excellence’ by Mercedes-Benz. The company sold 4,717 units in the period between Jan-June 2014 and registered an impressive year-on-year growth of 25% (Jan-June 2013: 3758 units, + 25%).
Assembled/Manufactured entirely locally
- Mercedes-Benz C-Class (Sedan only)
- Mercedes-Benz E-Class (Sedan only)
- Mercedes-Benz GL-Class
- Mercedes-Benz M-Class
- Mercedes-Benz S-Class
- Mercedes-Benz A-Class
- Mercedes-Benz B-Class
- Mercedes-Benz CLA-Class
- Mercedes-Benz CLS-Class
- Mercedes-Benz G-Class
- Mercedes-Benz S-Class
- Mercedes-Benz SLK-Class
- Mercedes-Benz SLS AMG
- Mercedes-Benz India
- Mercedes-Benz India wins the largest luxury car order from Carzonrent India Pvt.Ltd
- Mercedes-Benz India introduces "LuxeFest"- A celebration of luxury with leading luxury brands
- Mercedes-Benz India to revise price of its model range from 1st September 2014
- Young motorsports talents shine at Mercedes-Benz India 'Young Star Drive Programme' Season-2
- Mercedes-Benz India races ahead in the Year of Excellence; registers a strong 25% half-yearly sales growth
- Mercedes-Benz drives Compact Performance segment into India; launches the exhilarating CLA 45 AMG
- Mercedes-Benz captures the sprit of AMG in the first ever Indian TVC with "A My Goa" campaign
- Sensuality and Sense Redefined: Mercedes-Benz introduces the stylish CLS 350 Model Year 2014 edition