Mercedes-Benz India

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Mercedes-Benz India Pvt. Ltd.
Type Subsidiary
Founded 1994
Employees 800 (2007)
Parent Daimler AG
Website mercedes-benz.co.in

Mercedes-Benz India Pvt. Ltd. is a wholly owned subsidiary of the German Daimler AG founded in 1994, with headquarters in Pune, Maharashtra, India.

History[edit]

Daimler entered the Indian market and set up Mercedes-Benz India Ltd in 1994. The company was later renamed DaimlerChrysler India Private Ltd after the merger of parent company Daimler with Chrysler. After DaimlerChrysler sold off most of its equity interests in Chrysler in 2007, it changed its name to Daimler AG. As a result, DaimlerChrysler India was renamed Mercedes-Benz India once again.

Mercedes-Benz India is a 100%-owned subsidiary of Daimler AG. The company is based in Chakan Pune, Maharashtra. Mercedes-Benz reached the top 100 most trusted brands of India published by The Brand Trust Report and also won the Best Brand Award by Auto India Best Brand Awards 2011.

Mercedes-Benz launched its third generation M-Class sports utility vehicle (SUV) on 15 May 2012, in New Delhi.[1]

Manufacturing facilities[edit]

Daimler has a commercial vehicle plant outside Chennai, which it is currently upgrading with an investment of €700 million. The passenger cars manufacturing plant is located same as the headquarters.[2]

Mercedes-Benz Research and Development India (MBRDI)[edit]

Mercedes-Benz established its largest research & development center outside Germany in Bangalore in 1996.Current number of employees in Mercedes Benz research and Development, Bangalore are 1200(2013) and the firm is planning to increase the number of employees to 1700 by the year 2017.

Models[edit]

The C-Class and E-Class are assembled locally while others are fully imported from Germany.[3] Recently the company announced its plans to assemble GL-class and M-class SUVs locally.

Vehicles[edit]

Assembled/Manufactured entirely locally[edit]


Imported[edit]

Discontinued vehicles[edit]

Commercial vehicles[edit]

Sales and service network[edit]

Mercedes-Benz India currently has 31 dealerships and 41 service stations across 31 cities in India.[5]

Sales performance[edit]

Mercedes-Benz India recorded sales of 5,819 vehicles in 2010 compared to 3,250 vehicles sold in 2009 with a sales growth of over 80%.[6]

Mercedes- Benz has launched the B-Class at Rs 22.60 lakh ex-showroom Mumbai.[7]

References[edit]

  1. ^ "Mercedes-Benz". Retrieved 2012-05-16. 
  2. ^ "Mercedes to invest e700 m in Chennai plant". Economic Times (Economic Times). 2009-08-04. Retrieved 28 May 2011. 
  3. ^ "Mercedes-Benz India - New Car Models - Mercedes-Benz Model Overview". Mercedes-benz.co.in. Retrieved 2011-04-18. 
  4. ^ "Mercedes Benz CLA 45 AMG launched at Rs. 68.50 lacs". Carsizzler.com. 23 July 2014. 
  5. ^ responsible author. "Mercedes-Benz | Find the Mercedes-Benz partner for life". E-services.mercedes-benz.com. Retrieved 2011-04-18. 
  6. ^ "Mercedes-Benz India Record 94% Sales Growth - CarWale News". Carwale.com. 2010-07-07. Retrieved 2011-04-18. 
  7. ^ "Mercedes launches B Class diesel variant in India". Biggaddi.com. Retrieved 8/6/2013. 

External links[edit]