Kuala Lumpur, Malaysia
New York, United States
|Date(s)||24 September 2009,
23 September 2010,
22 September 2011,
27 September 2012
Those events took place internationally in the cities of Dublin, Kuala Lumpur, Lagos, New York and Yaoundé on 23 September 2009. The event was broadcast internationally on Sky TV, ITV2 and DirecTV. €6 million has been pledged to the Arthur Guinness Fund. The celebration has been endorsed by several high-profile names, such as rock star-turned political activist Bob Geldof, director and screenwriter Guy Ritchie, footballer and Guinness football ambassador for Africa Michael Essien and British celebrities such as Peter Crouch, Sophie Dahl.
Guinness drinkers are expected to raise a glass to the memory of Arthur Guinness at 17:59 (5:59 pm), a reference to 1759, the year the Guinness Brewery was established. An 82c stamp of an Arthur Guinness portrait was also released by An Post to commemorate the anniversary.
Arthur's Day 2012 took place on 27 September.
The event has been criticized as a marketing ploy to increase sales of Guinness, without understanding or appreciation for the sense of nostalgia and meaning behind the "Black Stuff" that the event promotes. This is backed up by the fact that Arthur's Day has been held on a Thursday since its inception, rather than an accurate yearly basis on the original date. Instead, Thursday is chosen, Thursdays being the traditional "student night" in Dublin and many towns in Ireland.
The Irish Times has described Arthur's Day as "a masterclass in how to fabricate a national holiday" with its "à la carte attitude to traditional holidays"—noting its countdown to one minute before six (recalling New Year's Eve), "the faux-patriotism that comes with a celebration of a “national” drink" and the "hagiographic treatment" of Arthur Guinness as some kind of saint. The paper warned, "If St Patrick's Day, Christmas, and Hallowe'en are festivals that offer an excuse for a drink, Diageo has flipped the concept on its head and made the drink an excuse for a festival".
Not all pub-goers in Ireland celebrate Arthur's Day; some quite rightly consider it to be "a bit stupid".
By year 
The Dublin shows occurred in four major venues—The Academy, Tripod, Vicar Street and Whelan's—, 28 public houses and a specially established venue called Hop Store 13 at St. James's Gate Brewery. The events saw several high-profile acts performing in smaller locations than usual with the likes of Tom Jones playing in a small Dublin pub. Admission prices referencing the well-known Guinness numbers, €9.99 and €17.59. The line-ups were confirmed on 24 July 2009. The events at Hop Store 13 will be hosted by Cat Deeley and Ronan Keating, whilst Colin Murray, Michelle Doherty and Michelle de Swarte will present from the other four major venues in the city.
|The Academy||Tripod||Vicar Street||Whelan's|
The Dublin events was headlined by Estelle, Tom Jones, Kasabian and Sugababes. Tom Jones was one of the acts to play Hop Store 13 before being taken to a secret location elsewhere in the city to perform again. Other acts include The Blizzards, The Chakras, The Chapters, Concerto For Constantine, The Coronas, Jamie Cullum, Dirty Epics, The Enemy, Mick Flannery, General Fiasco, David Gray, Calvin Harris, Richard Hawley, The High Kings, Hoarsebox, David Holmes, The Infomatics, Jerry Fish & The Mudbug Club, David Kitt, The Kooks, The Magic Numbers, Roots Manuva, Imelda May, Fiona Melady, Mystery Jets, Noah and the Whale, Noise Control, Paolo Nutini, OK Go, Oppenheimer, Razorlight, Fionn Regan, Republic of Loose, Reverend and The Makers, Sharon Shannon, Soul II Soul, The Undertones, White Belt Yellow Tag and The Wombats.
- Kuala Lumpur
The Black Eyed Peas headlined the Arthur's Day events in Sunway Lagoon in Kuala Lumpur. The Malaysian government had initially forbidden Muslims to attend as it contradicts sharia law due to the organiser promoting alcohol, a beverage which Muslims are not allowed to drink. Non-Muslims in Malaysia were allowed to attend if they wish. Contrary to previous regulations, anyone above the age of 18 years can now participate.
In 2010, an outdoor Arthur's Day gig took place at Folan Quay, Galway Harbour. Acts that performed on the day included Imelda May, Newton Faulkner, Empire Saints, Sharon Shannon, The Magic Numbers, David Gray.
On 3 June 2010, Arthur's Day 2010 was confirmed and the following acts were announced: Snow Patrol, Paolo Nutini, José González, Royseven, The View, We Have Band, MILK, Broken Records, Mick Flannery, The Rags, John Spillane, Jay Sean, The Hoosiers, Slow Club, The Maccabees, The Magic Numbers, Sharon Shannon, The High Kings, The Chapters, The Dirty 9s, Heathers and Dirty Epics. Applications from musical acts were requested. For 2010, events occurred in Cork, Dublin and Galway on 23 September. On 28 July it was confirmed via The Victims Official website that Brandon Flowers would also be playing in support of his solo album, Flamingo.
|St. James's Gate||Vicar Street||Olympia Theatre||The Academy||The Village|
- The Savoy – Cork: Paolo Nutini, Sharon Corr, The View, Fortune, O Emperor, Reko.
- Folan Quay – Galway: David Gray, Imelda May, Newton Faulkner, The Magic Numbers, Sharon Shannon, Empire Saints.
- Kuala Lumpur
The Guinness Arthur's Day 2010 was held on 24 September 2010 (GMT/UTC +8) at Surf Beach @ Sunway Lagoon and featured performances by Flo Rida, Sean Kingston, Colby O'Donis, Mizz Nina, Pop Shuvit, Thaitanium, Melissa Indot and DJ Fuzz.
Arthur’s Day in Indonesia was celebrated for the first time on 4 December 2010 at the Oval Plaza Epicentrum Walk, Jakarta. Lifehouse, the American alternative rock band which came to prominence in 2001 with their hit single ‘Hanging by a moment’, performed in front of more than 4,000 fans. They were supported on the day by Rivermaya, a popular band from the Philippines and two hit Indonesian bands; Superman Is Dead and Pure Saturday. Winners of the Guinness Bold Chemistry took center stage along with these international talents.
The huge music concert was also host to other remarkable elements such as a Guinness timeline, photo booths and Guinness Ice Bar. A revolutionary facet of the event called the Wooz.in was introduced to fans which allowed them to tag themselves at the event on Foursquare and upload photos to Facebook or Twitter via an RFID bracelet. Fans joined together at this monumentous occasion to celebrate this remarkable day and raise a toast to Arthur.
|St. James's Gate||Olympia Theatre||Vicar Street||The Academy||Ulster Hall||Big Top, Limerick||The Savoy, Cork|
- Baggot Inn, Dublin: Yngve & The Innocent, Bitches with Wolves
- Palace Bar, Dublin: Yngve & The Innocent, Fox Avenue
- Flannery's Pub, Dublin: Fox Avenue, Carley Connor
- Kuala Lumpur
The Arthur's Day celebrations in Kuala Lumpur, Malaysia kicked off on 23 September 2011 (GMT/UTC +8). The event held at Speed City @ Selangor Turf Club was attended by an estimated crowd of 10,000 and featured performances by Taio Cruz, Mizz Nina, Soler[disambiguation needed], Dragon Red, Prema Yin, Joe Flizzow, Take-T (Japan) and Dandee (Thailand).
Like the global celebration, Guinness Indonesia has also expanded its festivities into a larger audience to grow the footprint of Arthur’s Day by bringing even more unforgettable experience through a remarkable concert in 4 cities across Indonesia in Jakarta, Medan, Surabaya and Makassar.
Internationally renowned artist The Script performed at the Pullman Hotel Ballroom in Jakarta on 12 November in front of more than 5000 fans who joined together to toast the great Arthur Guinness. They were supported on the night by local bands Gugun Blues Shelter and Mike’s X GroovyL@nd. On 12 November, Guinness Arthur’s Day in Jakarta was positioned as the 2nd most trending topic in Twitter media worldwide.
The Guinness Arthur’s Day Indonesia road show continued; with the American Rock group MR. BIG performing in Medan, Surabaya and Makassar. MR. BIG hit Medan on the of 3 December at Pardede Hall with collaboration from Indonesian rock band /rif, and performed in front of 4000 people who joined the celebration. Next up for MR. BIG was a performance in Surabaya on 7 December at Grand City where the concert was opened by local superstar Netral. Finally, MR BIG visited Makassar on 10 December and performed the final Arthur’s Day 2011 celebrations at Trans Studio. As was fitting for the final celebration of the year, Makassar had the largest attendance with a crowd of over 9000 people. Across the four cities, the Guinness Arthur’s Day Indonesia celebration was experienced by over 22,000 people at the four venues. An additional element was that Guinness provided live streaming in 34 outlets all over Indonesia during the concerts.
The 2012 promotion of Arthur's day on the 27 September included television and billboard advertising under the slogan "Paint the town black".
Example, Tinie Tempah, Ellie Goulding, Mika, Professor Green, Fatboy Slim, Texas and Amy MacDonald have been confirmed as headline acts for Arthur's Day 2012. Also on the bill were Picturehouse, Mundy, Walking on Cars, Dove, The Vals, The Rapparee, The Bonnevilles, Lilygreen & Maguire, The Heads of State, Ard Rí, Midnight Graffiti, Fiddler's Green, Ruaile Buaile, Willie Byrne, Gentry Morris, Shane Butler, Jaker and Brush Shiels. Arthur's Day 2012 took place on 27 September.
- Example - "2012 is set to be the biggest Arthur's Day yet and we're all gearing up to be part of it. I'm going to be hosting an evening at a surprise location and bringing some of my mates with me! Ireland, get ready."
- Professor Green - "Myself and a few mates are heading to Ireland on September 27th to host a unique night at a surprise location to celebrate Arthur's Day. Expect a special night of music and more! Here's to Arthur."
- Ellie Goulding - "Very happy to be performing some of my new songs in Ireland for Arthur's Day on Sept 27th. Will be in a secret location, keep and eye out for further news."
- Amy MacDonald - "This Arthur's Day is set to be huge and I'm really looking forward to playing at a surprise venue in Ireland. That's the magic of Arthur's Day! Bring on September 27th."
- Fatboy Slim - "27th September in going to be a big day for Ireland! I'm excited to be part of this unique celebration and looking forward to be putting on a pretty [sic] unique gig. Let the countdown to the 27th begin." Everyone knows there are no degrees of uniqueness - it's either unique or it isn't.
- Texas - "We're very excited to be part of this years Arthur's Day in Ireland. It is set to be a pretty remarkable celebration! Although most of all, we're just keen to find out where we'll be playing. Just love that it will be a surprise for us as well as the crowd!"
- Mark Coughlan (8 September 2009). "GUINNESS Announces Further Details for Arthur's Day Global Celebrations". Reuters. Retrieved 12 September 2009.
- "Celebrated by celebrities—People around the world are raising their glasses to wish Guinness a happy 250th birthday on Arthur’s Day". The Sun (Malaysia). 18 August 2009. Retrieved 18 September 2009.
- Roddy L'Estrange (12 August 2009). "Beaumont pint would make Arthur turn in his grave". The Irish Times. Retrieved 12 September 2009. "There were ads on, one of which he’d seen before. It was for “Arthur’s Day” to mark the 250th anniversary of the signing of the 9,000-year lease at the St James’ Gate Brewery by Arthur Guinness. The day picked out by the Guinness marketing people was Thursday 24 September when, at precisely 17.59, the intention was for Guinness drinkers everywhere to raise a glass of the black stuff and toast the memory of the great man."
- "Growing up in the shadow of Arthur G". Evening Herald. 22 September 2009. Retrieved 22 September 2009.
- Mark Coughlan (28 August 2009). "Stamp of approval for Arthur Guinness". The Irish Times. Retrieved 12 September 2009. "The 82c stamp, featuring an 18th-century portrait of Arthur Guinness by an unknown artist, covers airmail letter postage to any part of the world. [...] “It’s a fitting tribute from An Post to dedicate a stamp to mark our 250th anniversary.”"
- Michael Clifford (24 September 2011). "We’re buying into cheap marketing ploys". The Irish Times. Retrieved 24 September 2011. "In reality, it is a cynical marketing ploy by the international drinks firm, Diageo, which owns Guinness. [...] “In reality, it is a cynical marketing ploy by the international drinks firm, Diageo, which owns Guinness.”"
- Griffin, Dan (27 September 2012). "Arthur's Day: fabrication and libation". The Irish Times (Irish Times Trust). Retrieved 27 September 2012.
- "Catch Tom Jones in your local". The Irish Times. 17 July 2009. Retrieved 12 September 2009. "Gigs will be split between four main venues in Dublin (The Academy, Vicar Street, Tripod and Whelan’s) as well as 28 other pubs around the city and a special venue, Hop Store 13, at the Guinness Brewery at St James’s Gate. Tickets are on sale from Ticketmaster from next Tuesday, and are €9.99 and €17.59."
- "Arthur's Day line-ups". The Irish Times. 24 July 2009. Retrieved 12 September 2009.
- "Acts for Guinness birthday bash". The Irish Times. 11 September 2009. Retrieved 12 September 2009. "Ronan Keating and Cat Deeley hosted the main event in Dublin, at the invite- only Hopstore 13 venue at St. James’s Gate. The four studio venues (Whelan’s, Tripod, the Academy and Vicar St) hosted by the BBC’s Colin Murray, Phantom FM’s Michelle Doherty and TV presenter Michelle de Swarte. At the same time, Sean Paul played in Lagos, Nigeria, and Black Eyed Peas headlined a show in Kuala Lumpur, Malaysia."
- "More additions to Arthur's Day bill". Hot Press. 8 September 2009. Retrieved 12 September 2009.
- "It's not unusual to be loved by all". The Irish Times. 29 August 2009. Retrieved 12 September 2009. "Jones will be arriving in Dublin on 24 September (aka Arthur’s Day) for two special shows in celebration of the 250th anniversary of Guinness. While he and other acts performed at Hop Store 13 during the day and evening, he also, at an unspecified time, was whisked off to a city-centre pub for a 30-minute, sweaty, in-your-face, eyeball-to-eyeball gig. So – a Tom Jones gig. In a Dublin pub. Belting out the likes of Delilah, Thunderball, What’s New Pussycat? and It’s Not Unusual. We can already envisage the roof of that particular Dublin pub being blown off by sheer force of personality and audience reaction."
- "Tom Jones to play Guinness brewery". RTÉ. 14 August 2009. Retrieved 12 September 2009.
- "Guinness announce Arthur's Day line-up". Hot Press. 15 July 2009. Retrieved 12 September 2009.
- "Guinness Announce Arthurs Day Line Up, Entertainment.ie Chat to Noah and The Whale". entertainment.ie. 16 July 2009. Retrieved 12 September 2009.
- "Guinness's sharia hitch". The Irish Times. 4 September 2009. Retrieved 12 September 2009. "The Malaysian leg of the Arthur's Day celebration hit a snag earlier this week, when it was revealed that the government banned Muslims from attending."
- "Muslims banned from Guinness gig". Irish Independent. 28 August 2009. Retrieved 12 September 2009.
- "Guinness Arthur’s Day 2010 Line-Up Confirmed". Hot Press. 3 June 2010. Archived from the original on 4 June 2010. Retrieved 3 June 2010.
- "Race to play Arthur's Day hots up". Hot Press. 28 June 2010. Archived from the original on 1 July 2010. Retrieved 28 June 2010.
- "Galaxy of stars ready to shine as capital celebrates Arthur's Day". Irish Independent. 21 September 2011. Retrieved 22 September 2011.