Berlin Fashion Week
Berlin Fashion Week (Berliner Modewoche) is a fashion week held twice annually (in January and July) in Berlin, Germany. It is one of the global "Big Five Fashion Weeks", along with London, Milan, New York and Paris.[1] Since its establishment in July 2007 it has gained great international attention for its many creative young designers who are flourishing in the fashion capital of Berlin.[2] Since July 2011, the event takes part in front of the famous landmark Brandenburg Gate.
In cooperation with Elle, Mercedes-Benz Fashion Week features young international talents in an exclusive show (since Spring/Summer 2012 season). Fashion entrepreneurs can vie in the Start your Fashion Business competition. Another important event for young designers is the Designer for Tomorrow Award, which is held every summer season. A jury, which famous designer Marc Jacobs belongs to, chooses a winner who will be able to present his own show in the next winter season.
Another specialty is the Berlin U-Bahn fashion show, that takes place in a chartered train of the U5 line.
Different trade fairs are an essential part of the Berlin Fashion Week, such as BREAD & BUTTER, Premium Fair, Bright Tradeshow, (capsule), Show&Order, PanoramaBerlin and The Gallery Berlin. Widely publicly available are the showfloors at Mercedes-Benz showfloor, Showfloor Berlin, Lavera Showfloor, GREENshowroom and Ethical Fashion Show.
Mercedes-Benz is the main sponsor of the fashion week. The next Berlin Fashion Week will take place from January 19 to 21, 2015.[3]
StyleNite
The StyleNite by Berlin-based designer Michael Michalsky takes place at the Berlin Fashion Show and became globally famous for its unusual performances of different art disciplines combined with state-of-the-art fashion. Musicians like Lady Gaga, HURTS, Alphaville and Icona Pop performed at StyleNites. Michalsky also chooses non-mainstream ways when it comes to selecting the models, as he also appointed disabled models like Mario Galla (with a leg prosthesis) or models aged above 60 like Eveline Hall. The famed female model Toni Garrn is part of every show.
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Toni Garrn is part of the StyleNite "inventory"
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StyleNite stage in January 2010
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StyleNite stage in January 2012
See also
References
- ^ Jensen, Anders Sundt. "Interview with the director of global Mercedes Benz Fashion Weeks" (PDF). imnamendesraumes. Retrieved 23 October 2014.
The so-called Big Five are especially important for us — these are Paris, Milan, London, New York, and Berlin.
- ^ "Berlin as a fashion capital: the improbable rise". Fashion United UK. Retrieved 24 May 2014.
- ^ berlin.de Berlin Fashion Week schedules
External links
Media related to Berlin Fashion Week at Wikimedia Commons