Chermayeff & Geismar & Haviv
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| Formerly | Brownjohn, Chermayeff & Geismar (1957–1959) Chermayeff & Geismar (1959–2006) |
|---|---|
| Company type | Partnership |
| Industry | Corporate identity |
| Founded | 1957 in New York City |
| Founder | Robert Brownjohn, Tom Geismar and Ivan Chermayeff |
| Headquarters | New York City |
Key people |
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| Website | cghnyc |
Chermayeff & Geismar & Haviv (formerly Brownjohn, Chermayeff & Geismar and Chermayeff & Geismar) is a New York-based branding and graphic design firm. It is currently led by partners Tom Geismar and Sagi Haviv.[1]
About
It was founded in 1957 by the two Yale graduates Ivan Chermayeff and Tom Geismar as well as Robert Brownjohn, a protégé of László Moholy-Nagy and Chermayeff's father, industrial designer Serge Chermayeff, at the New Bauhaus in Chicago.[2] Brownjohn, who struggled with heroin addiction for most of his adult life, left the partnership to join J. Walter Thompson's London branch in 1959.
The firm has designed logos for such companies as Pan Am, Mobil Oil, PBS, Chase Bank, Barneys New York, The Museum of Modern Art, Xerox, Smithsonian Institution, NBC, Cornell University, National Geographic,[3] State Farm,[4] and many others. Ivan Chermayeff and Tom Geismar were awarded the AIGA Medal in 1979.[5][6] Chermayeff died on December 3, 2017 at the age of 85.[7][8]
In 2006, designer Sagi Haviv became the third partner at the firm.[9] In 2013 Haviv's name was added to the masthead and the firm became known as Chermayeff & Geismar & Haviv.[10] Designer Mackey Saturday joined the firm as a principal in 2016.[11]
In recent years, the firm created identities for Warner Bros. Discovery, Inc.,[12] Discovery, Inc.'s online streaming service Discovery+,[13] the United States Olympic & Paralympic Museum,[14] the US Open tennis tournament,[15]the Culinary Institute of America, [16]tech and electric car company Togg,[17]fintech company Network Capital,[18] esports brand Panda Global,[19]Dick Wolf’s Wolf Entertainment,[20]Animal Planet,[21] Impossible Aerospace,[22] Hearst Corporation, the Southern Poverty Law Center, The John D. and Catherine T. MacArthur Foundation, Conservation International,[23] the Women's Tennis Association,[24] Harvard University Press,[25] State Farm, Grupo Imagen TV (Mexico),[26] L.A. Reid's Hitco Entertainment,[27] Leonard Bernstein at 100,[28] CourseHero,[29] ClearMotion,[30] Nanotronics,[31] Flatiron Health[32] and other major institutions.
The firm is known for the exhibits and environmental art installations it has designed, including the Ellis Island Immigration Museum, the Statue of Liberty Museum, two World's Fair pavilions (the U.S. pavilions of 1967 and 1970), and the red number 9 at 9 West 57th Street in New York City. In 2008, the new Star-Spangled Banner exhibit designed by the firm opened at the Smithsonian National Museum of American History in Washington, D.C. The firm also designed the Kennedy Center Honors medal,[33] and designs motion graphics, such as the titles for the Emmy Award-winning PBS documentary series Carrier[34] and in 2009, a motion graphics display for Alicia Keys’ annual fundraiser for her Keep a Child Alive Foundation.
Recently Published Books
In 2018 Sagi Haviv, Tom Geismar and Ivan Chermayeff co-authored Identity: Chermayeff & Geismar & Haviv. The book was published by Standards Manual (ISBN 0692955232).[35]
In 2011 Haviv, Geismar and Ivan Chermayeff co-authored the book Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar. The book was published by Print magazine's book imprint, (ISBN 978-1440310324).
National Design Award
In October 2014 the National Design Award for Lifetime Achievement was awarded to Tom Geismar and Ivan Chermayeff by the Smithsonian’s Cooper-Hewitt, National Design Museum.[36]
Visual Identities Designed
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Chermayeff & Geismar logo design for Mobil (September 25, 1964) -
Chermayeff & Geismar logo design for Screen Gems (1965–1974 as a TV studio; since 1999 as a motion picture label) -
Chermayeff & Geismar logo design for Merck & Co. (1965-) -
Chermayeff & Geismar logo design for Seatrain Lines (1966) -
Chermayeff & Geismar logo design for National Geographic (November 1, 1967-) -
Chermayeff & Geismar logo design for Xerox (1968-2008) -
Chermayeff & Geismar logo design for NBC (May 12, 1986-September 30, 2013) -
Chermayeff & Geismar logo design for Showtime (1997) -
Chermayeff & Geismar logo design for Smithsonian Institution (1999) -
Chermayeff & Geismar logo design for Chase Bank (May 9, 2005) -
Chermayeff & Geismar logo design for State Farm (2011) -
Chermayeff & Geismar & Haviv logo design for RatPac Entertainment (2013) -
Chermayeff & Geismar & Haviv logo design for Harvard University Press (2013) -
Chermayeff & Geismar & Haviv logo design for Beko (2017) -
Chermayeff & Geismar & Haviv logo design for Dominion Energy (2017) -
Chermayeff & Geismar & Haviv logo design for Animal Planet (2018) -
U.S. Open Tennis Championships designed by Sagi Haviv (2018) -
Chermayeff & Geismar & Haviv logo design for Discovery+ (2021) -
logo for Togg electric car and tech company (2022) -
Chermayeff & Geismar & Haviv logo design for Warner Bros. Discovery (2022)
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See also
Further reading
- Warner Bros. Discovery Gets a Modern New Logo in Fast Co. Design
- How Chermayeff & Geismar & Haviv Changed American Design in DesignWeek
- Chermayeff & Geismar & Haviv’s striped logo for the US Olympic and Paralympic Museum takes the form of an “abstract flame” on ItsNiceThat.com
- How Sagi Haviv collaborates to build iconic brands on Wix Shaping Design
- Clio Awards interview with Sagi Haviv
- How to Create a Logo That Lasts on Creative Review
- Excerpt of Identify in Fast Co. Design
- How To Design A Logo by Sagi Haviv in Bloomberg Businessweek How To Issue, 2012
- What A Campaign Logo Is Really Saying in Bloomberg Politics
- Sagi Haviv interviewed in Campaign Logos in Review, NBC
- Interview with Haviv on Bloomberg Businessweek
- How To Create An Iconic Trademark, Salon Magazine
- Still a Good Neighbor State Farm Updates Its Logo New York Times
- New York Times announcing Sagi Haviv's name being added to the firm's masthead
- Chermayeff & Geismar Collection in the Milton Glaser Design Study Center and Archives
- New York Times Profile
- New York Times Feature
- New York Times Book Review of TM: Trademarks Designed by Chermayeff & Geismar (Princeton Architectural Press. 2001)
- New York Times piece on Lincoln Center logo
- Chermayeff and Geismar Recognition 1979 AIGA Medal
- LogoDesignLove Profile
- Logomotion
- Interview with Sagi Haviv
External links
Sources
- ^ Chermayeff & Geismar & Haviv website
- ^ Art, a Laboratory for Sign Language, New York Times
- ^ NBC And Pan Am Designers On How They Made Some Of The World’s Most Iconic Logos Fast Co. Design
- ^ State Farm Gets Less Wordy in Logo Refresh AdAge
- ^ Chermayeff, I; Geismar, T; Geissbuhler, S., (2003) Designing:, New York; Graphis, Inc.
- ^ Chermayeff, Geismar, Inc., (2000) TM, Trademarks Designed by Chermayeff & Geismar, New York; Princeton Architectural Press.
- ^ Fox, Margalit (2017-12-04). "Ivan Chermayeff, 85, Eminent Designer of Familiar Logos, Dies". The New York Times. ISSN 0362-4331. Retrieved 2018-02-18.
- ^ "Ivan Chermayeff, who defined the look of corporate America, has died". Quartzy. Retrieved 2018-02-18.
- ^ Sagi Haviv interview on designboom
- ^ *New York Times announcement that Sagi Haviv's name was added to Chermayeff & Geismar's masthead
- ^ Amanda Aszman, "Designer of the Week: Mackey Saturday," Print, April 28, 2016.
- ^ Fast Co. Design Warner Bros. Discovery Gets a Modern New Logo
- ^ UnderConsideration
- ^ U.S. Olympic and Paralympic Museum site
- ^ US Open Tennis announces new logo
- ^ {{cite web | url=https://www.underconsideration.com/brandnew/archives/new_logo_for_the_culinary_institute_of_america_by_chermayeff_geismar_haviv.php],
- ^ "Hot Togg Time Machine".
- ^ "Brand New: New Logo for Network Capital by Chermayeff & Geismar & Haviv".
- ^ Esports Insider
- ^ New Logo for Wolf Films by Chermayeff & Geismar & Haviv
- ^ Discovery Channel announces new brand identity for Animal Planet
- ^ Graphic Design USA
- ^ The World Underlined, Under Consideration / Brand New
- ^ EssentialTennis report on WTA logo
- ^ designboom review of Harvard University Press logo
- ^ UnderConsideration BrandNew review of Imagen logo
- ^ UnderConsideration Review of Hitco logo
- ^ The Leonard Bernstein Office announces "Leonard Bernstein at 100"
- ^ UnderConsideration Brand New review of Course Hero logo
- ^ Adobe Create interview with Haviv
- ^ UnderConsideration BrandNew review of Nanotronics logo
- ^ Chermayeff & Geismar & Haviv website
- ^ American University Magazine
- ^ Carrier film credits
- ^ Standards Manual / Identity: Chermayeff & Geismar & Haviv
- ^ "2014 National Design Award Winners," Cooper Hewitt, 2014.
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