DYCD

DYCD (103.5 Retro Cebu)

Cebu City
Broadcast area	Central Visayas
Frequency	103.5 MHz
Branding	103.5 Retro Cebu
Programming
Format	Classic hits
Ownership
Owner	Ditan Communications (UM Broadcasting Network)
History
First air date	1995 (as Kiss FM 103.5) 2002 (as 103.5 Wild FM) 2015 (as 103.5 Retro Cebu)
Former frequencies	105.9 MHz (1994-2000) as Wild FM
Call sign meaning	DY Cebu Ditan
Technical information
Class	A,B,C
Power	10,000 watts
Links
Webcast	http://www.amfmph.com/103-5-retro-cebu-13188.html

DYCD (103.5 FM), broadcasting as 103.5 Retro Cebu, is a music FM radio station owned by Ditan Communications, an affiliate of UM Broadcasting Network in the Philippines. The station's studio is located at the Room 309, 3rd Floor, Doña Luisa Bldg., Fuente Osmeña, Cebu City, and the transmitter is located at the Kalunasan, Guadalupe, Cebu City. 103.5 Retro Cebu operates daily from 4:00 AM to 12:00 AM and except during Holy Week each year where its signs-off at 12:00 AM of Maundy Thursday until 4:00 AM of Easter Sunday.

History

Wild FM logo from 2000 to 2010

This station used to be Kiss FM 103.5 during the mid 90s until Ditan became a full subsidiary of UMBN in 2002. It was then situated at the 4th level of Ayala Center Cebu.

Wild FM Cebu used to be on 105.9 MHz (now Monster Radio BT 105.9 Cebu) until the acquisition from Ditan Communications, DYCD Wild FM started in August 2002 with its first site at the University of San Carlos main campus along Pelaez St., downtown Cebu. Wild FM's unique Contemporary Hit Radio (CHR-Dance) format with 20-minute nonstop re-mix every hour soon got Cebuanos shaking and dancing. This not-so-secret formula is the key to Wild FM's air dominance in every area that it operates in, a driving, pulsating beat partnered with a dynamic deejay and spinner.

A series of street parties and barangay disco events firmly established Wild FM Cebu as one of the city's dominant and trend-setting stations. It is Cebu's unofficial dance station, the source and authority of new dance hits and re-mixes. Primary target audience is the 13-24-age bracket A-B-C economic class with the 25-35, C-D as secondary target audience.

Wild FM logo from 2011 to 2015

On March 27, 2005 Wild FM moved to a new site at Doña Luisa Bldg., Fuente Osmeña, uptown Cebu to get closer to the listeners and clients.

On late January 2015, after almost 12 years on the air, Wild FM ended its broadcast unannounced and went off the air for a month. It resumed its broadcast on March 16 as 103.5 Retro Cebu, this time playing classic hits (similar to Retro 105.9 DCG FM and 100.3 RJFM in Metro Manila, and 95.5 Hit Radio (now Retro 95.5) in Davao City). In a span of just a few months since it was launched, this station's format change became hugely successful to retro music fanatics and it became a hit.

UMBN Radio stations in the Philippines

Branding	Callsign	Frequency	Location
Wild 92.3WT Davao	DXWT-FM	92.3 MHz	Davao City
Wild 93.9UM Laoag	DWUM-FM	93.9 MHz	Laoag City
104.7 Wild FM Naga	DWQN-FM*	104.7 MHz	Naga City
97.3 Wild FM Vigan	DWXV-FM	97.3 MHz	Vigan City
93.5 Wild FM Masbate	DYWD-FM	93.5 MHz	Masbate City
89.5 Wild FM Puerto Princesa	DYWP-FM	89.5 MHz	Puerto Princesa City
91.1 Wild FM Pampanga	DWKZ-FM	91.1 MHz	San Fernando, Pampanga
95.7 Wild FM Boracay	DYBW-FM	95.7 MHz	Boracay
103.5 Retro Cebu	DYCD-FM*	103.5 MHz	Cebu City
92.7 Wild FM Iloilo	DYWT-FM*	92.7 MHz	Iloilo City
Wild 101.5FM Dumaguete	DYUM-FM	101.5 MHz	Dumaguete City
94.3 Wild Zee Cagayan de Oro	DXWZ-FM	94.3 MHz	Cagayan de Oro City
98.5 Wild FM Butuan	DXBB-FM	98.5 MHz	Butuan City
95.3 Wild FM Ozamiz	DXWM-FM	95.3 MHz	Ozamiz City
99.1 Wild FM General Santos	DXRT-FM	99.1 MHz	General Santos City
97.9 Wild FM Cotabato	DXWP-FM	97.9 MHz	Cotabato City
92.9 Wild FM Valencia	DXWB-FM	92.9 MHz	Valencia, Bukidnon
99.9 Wild FM Pagadian	DXWO-FM	99.9 MHz	Pagadian City
104.1 Wild FM Koronadal	DXWN-FM	104.1 MHz	Koronadal City
103.1 Wild FM Iligan	DXIL-FM	103.1 MHz	Iligan City
92.9 Wild FM Kidapawan	DXKD-FM	92.9 MHz	Kidapawan City
91.5 Wild FM Zamboanga	DXKZ-FM	91.5 MHz	Zamboanga City

* In cooperation with Ditan Communications. * In Zamboanga City is a cooperation with RT Broadcasting Specialist Inc. * In cooperation with Paradise Island Radio, Inc. * In cooperation with PrimeCities Broadcasting Group.