Electoral district of Prahran

Prahran Victoria—Legislative Assembly
State or territory:	Victoria
Created:	1889
MP:	Clem Newton-Brown
Party:	Liberal Party of Australia
Electors:	39,257 (2010)
Area:	12 km² (5 sq mi)
Demographic:	Inner metropolitan

Prahran is an electoral district of the Legislative Assembly in the Australian state of Victoria. It is a 12km² electorate in the inner south-east of Melbourne, taking in the suburbs of South Yarra, Prahran and Windsor, as well as parts of Balaclava, St Kilda, St Kilda East and Toorak. The electorate had a population of 54,141 as of the 2001 census.

Prahran has tended to be a marginal seat throughout its existence, repeatedly changing between the Labor Party and its successive conservative rivals. It has not, however, been a bellwether seat, as the changes of party control have often not coincided with changes of government. More recently, the electorate has become increasingly conservative as a result of increasing gentrification in the inner suburbs, resulting in seventeen years of Liberal control from 1985 until 2002. This trend was broken in the 2002 election, which saw popular local member and shadow minister Leonie Burke defeated by Labor rising star Tony Lupton. The seat was heavily targeted by the Liberals to regain at the 2006 election, with high-profile barrister Clem Newton-Brown narrowly preselected as their candidate after a messy preselection battle. Mr Newton Brown ran an expensive, high profile "Vote Clem" campaign, which featured a battery powered bicycle. Following his success in the 2006 election, Tony Lupton was promoted to the position of Parliamentary Secrerary for Industry and Innovation.

Members for Prahran

Member		Party	Term
	Edward Dixon	Unaligned	1889–1894
	Frederick Gray	Labor	1894–1900
	Donald Mackinnon	Liberal	1900–1920
	Alexander Parker	Labor	1920–1921
	Richard Fetherston	Nationalist	1921–1924
	Arthur Jackson	Labor	1924–1932
	John Ellis	United Australia	1932–1944
		Liberal	1944–1945
	William Quirk	Labor	1945–1948
	Frank Crean	Labor	1949–1951
	Robert Pettiona	Labor	1951–1955
	Sam Loxton	Liberal	1955–1979
	Bob Miller	Labor	1979–1985
	Don Hayward	Liberal	1985–1996
	Leonie Burke	Liberal	1996–2002
	Tony Lupton	Labor	2002–2010
	Clem Newton-Brown	Liberal	2010–present

Election results

Main article: Electoral results for the district of Prahran

Victorian state election, 2010: Prahran
Party		Candidate	Votes	%	±%
	Liberal	Clem Newton-Brown	16,197	47.95	+6.08
	Labor	Tony Lupton	9,384	27.78	-8.94
	Greens	Meni Christofakis	6,685	19.79	-0.34
	Sex Party	Christian Vega	1,073	3.18	+3.18
	Independent	Katharine Anderson	239	0.71	+0.71
	Family First	Simon Ronchi	198	0.59	-0.69
Total formal votes			33,776	96.77	+0.46
Informal votes			1,128	3.23	-0.46
Turnout			34,904	88.91	+3.94
Two-candidate preferred result
	Liberal	Clem Newton-Brown	18,460	54.80	+8.33
	Labor	Tony Lupton	15,226	45.20	-8.33
	Liberal gain from Labor		Swing	+8.33

References

• District profile from the Victorian Electoral Commission