|Founded||New York City, New York, USA|
|Headquarters||New York City, New York, United States|
Dick Talens, Co-Founder, CGO
Jared Cocken, CPO
Vinicio Dy, CTO
|Alexa rank||34,126 (April 2014[update])|
|Type of site||Social Networking|
Fitocracy is an online game and social network that aims to use gamification to help users improve their fitness. It has received coverage from mainstream media and popular culture sources.
The site was created by Richard Talens and Brian Wang, two self-described computer nerds who had succeeded in improving their own fitness and decided that game mechanics could help others to do the same.
In November 2011, the site introduced advertising, along with a paid option, known as Fitocracy Hero, which was advertisement-free and offered additional features. By then, Fitocracy claimed to have 120,000 users and a waiting list of a further 120,000.
By the end of January 2012, Fitocracy claimed a user base of 230,000 registered members.
In August 2014, Fitocracy was listed as one of TIME'S Best Websites of 2014.
Fitocracy users log their exercise activity by selecting from a collection of activities such as weight lifting or running and entering details such as weight lifted or distance run. Points are awarded based on the estimated fitness benefit of each activity. Users must reach points thresholds in order to level up.
Quests and Achievements
The site presents users with quests to perform for additional points, typically consisting of a set of related activities. Particularly significant fitness milestones are recognized with achievement badges.
Fitocracy was initially covered by technology and gaming focused media, such as Tech Crunch, Slate, Lifehacker, where it won a vote for 'Most Popular Fitness Tracking Site', Kotaku, and Destructoid. As it grew, it was covered by more mainstream media, including Popular Mechanics, The New York Observer, CNN, The New York Times and The Globe and Mail.
2012 Shorty Awards
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