Birch's 21-month-old son followed his cousins outside after hearing an ice cream truck bell and was killed by a car traveling 70 miles (110 km) per hour.  The driver had a blood alcohol concentration (BAC) over three times the legal limit, had three prior drunk driving convictions, and was driving with a suspended license.
Birch was the first male and the first African-American to head the organization.
- "Glenn Birch". MADD.