November 11, 1962 |
San Francisco, California
|Occupation||Magazine editor, publisher|
Raised in Durham, North Carolina, she attended Phillips Academy in Andover, Massachusetts at the age of 15. After Phillips, Pratt enrolled at Oberlin College in Oberlin, Ohio, where she received a degree in Communications with a minor in Modern dance. Her publishing career began with internships at Rolling Stone magazine and Sportstyle, a Fairchild Publication. After graduating, Pratt landed her first job as assistant editor of McCall's and in 1986, became an associate editor of Teenage Magazine. From there she went on to found Sassy Magazine.
At the age of 24, Pratt became the founding editor of Sassy, a magazine for teenage girls. Under Pratt, the magazine experienced rapid circulation growth. The magazine's hipness factor increased dramatically when it issued a limited-edition Sonic Youth flexi-disc (a cover of the New York Dolls "Personality Crisis") and it became known that band members Thurston Moore and Kim Gordon were fans of the teen magazine.
The magazine's affinity for indie rock led to the formation of the band Chia Pet, which counted Sassy writer Christina Kelly and Pratt as members. Chia Pet released "Blind Date" on the Kokopop label in 1992, which won simultaneous Single of the Week honors in both NME and Melody Maker.
Television and books
The success of Sassy led Pratt to host talk shows on Fox and Lifetime. Pratt was also a frequent contributor to VH-1 and Extra, where she was featured interviewing such personalities as Madonna, Michael Jackson, Michael Stipe of R.E.M., and Drew Barrymore.
Pratt is the author of two books, For Real: The Uncensored Truth About America's Teenagers (Hyperion, September 1995) and Beyond Beauty: Girls Speak Out on Looks, Style and Stereotypes, which is published by Callaway Editions in association with Clarkson Potter.
After Sassy was bought by Los Angeles-based Peterson Publishing in 1994, the New York-based Pratt regrouped with several former Sassy staffers to form Jane, a lifestyle magazine for 18- to 34-year-old women which debuted three years later. Its first cover featured actress Drew Barrymore. Other colleagues have included singer Michael Stipe, whom she dated; director Spike Jonze, whom she hired as editor of short-lived teenage-boy-targeted Dirt magazine; actress Chloë Sevigny, who was once a summer intern at Sassy; and Pamela Anderson, who wrote a regular monthly column for Jane.
On July 25, 2005, Pratt announced that she was resigning from her position as editor-in-chief of Jane and would be leaving the company on September 30, 2005, exactly eight years after its debut issue. Circulation had steadily increased since the magazine's debut, with 700,000 readers as of the day Pratt announced she would be stepping down.
On July 9, 2007, Charles Townsend, President and CEO of Condé Nast Publications, announced that Jane magazine would cease publication with its August 2007 issue. The magazine's website, www.janemag.com, was also to be shut down. "This was a very difficult decision for us," Mr. Townsend said. "We worked diligently to make Jane a success. However, we have come to believe that the magazine and website will not fulfill our long-term business expectations."
In May 2011, Pratt launched women's lifestyle site xoJane Pratt and collaborators describe the site as " ...not snarky, but inclusive and uplifting, while remaining nothing but honest at all times. Like Sassy and Jane before it, xoJane.com is written by a group of women (and some token males) with strong voices, identities and opinions, many in direct opposition to each other, who are living what they are writing about." According to Forbes Magazine, in less than two months from the launch date, xoJane.com established itself as one of the "Top 10 Lifestyle Websites for Women." Pratt serves as editor in chief with Emily McCombs as executive editor and Corynne Cirilli as managing editor. She launched a British sister site, xojane.co.uk, in June 2012, with Rebecca Holman as editor.
Pratt and actor/writer Andrew Shaifer have a daughter, Charlotte Jane (born December 2003). She was pregnant with twins, due in the summer of 2005, when she miscarried both in April 2005. In March 2007, The New York Post reported that Pratt claimed on her Sirius Satellite Radio show that, in the early 1990s, she had an affair with Drew Barrymore. Barrymore appeared on the cover of the debut issue of Jane magazine in 1997. In 2012 she was profiled by New York Magazine.
- "The Los Angeles Times". Articles.latimes.com. 2011-05-29. Retrieved 2013-12-05.
- Kira Cochrane. "The Guardian". The Guardian. Retrieved 2013-12-05.
- "Top 10 Lifestyle Websites for Women.". Forbes.com. Retrieved 2013-12-05.
- "xoJane". xoJane. Retrieved 2013-01-11.
- Written by: Phoebe-Jane Boyd (2012-07-12). "Media Interview with xoJane UK editor Rebecca Holman - FeaturesExec Media Bulletin". Featuresexec.com. Retrieved 2013-01-11.
- "Jane Pratt miscarries twins – Moms & Babies – Moms & Babies - People.com". Celebrity-babies.com. 2011-12-17. Retrieved 2013-01-11.
- Kelly, Keith (29 March 2007). "Bosom Buddies". New York Post. Retrieved 7 February 2011.
- Kelly, Keith J. (2007-03-28). "Bosom Buddies". Nypost.com. Retrieved 2013-12-05.
- Swanson, Carl (August 14, 2012). "Jane Pratt’s Perpetual Adolescence: Why She’s Still Talking Teen Three Decades After Sassy". NY Mag.