The single also reached number 69 on the regular weekly sales chart surveyed by Cashbox magazine. Despite a media-hushed Christmas in mourning for recently assassinated President John F. Kennedy, the single went into the Top Tens of Los Angeles, San Diego, Sacramento, Milwaukee, Vancouver and Washington, D.C., and the Top Twenties of San Francisco, Seattle, Minneapolis, Houston, Miami, and Springfield, Massachusetts. Eventually, over several more Christmases, it was credited as an unofficial (non-RIAA audited) million-seller.
"Little Saint Nick" reappeared on The Beach Boys' Christmas Album in 1964, with the stereo pressings of the album containing a mix minus the overdubbed sleigh bells from the original single mix (which can be heard on mono copies of the album). Another version of the song, utilizing the melody from the All Summer Long song "Drive-In", was recorded during the album sessions but remained unreleased until a 1991 CD reissue.