MacLife
From Wikipedia, the free encyclopedia
 Mac|Life #1, cover dated February 2007 |
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| Editor | Paul Curthoys |
|---|---|
| Categories | Macintosh computing |
| Frequency | monthly |
| Circulation | 120,000 |
| First issue | September 1996 (as MacAddict) February 2007 (as Mac|Life) |
| Company | Future US |
| Country | United States |
| Language | English |
| Website | www.maclife.com |
| ISSN | 1088-548X |
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This article's introduction section may not adequately summarize its contents. To comply with Wikipedia's lead section guidelines, please consider expanding the lead to provide an accessible overview of the article's key points. (September 2009) |
Mac|Life is an American monthly magazine published by Future US. It focuses on the Macintosh personal computer and related products, including the iPod and iPhone. Between September 1996 and February 2007, the magazine was known as MacAddict.
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[edit] History
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This section requires expansion. |
Mac|Life and sister magazine Maximum PC are successors of the defunct CD-ROM Today magazine. First published in 1993 by Imagine Publishing (now Future US), CD-ROM Today was targeted at both Windows and Macintosh users, and each issue shipped with a CD-ROM of shareware and demo programs. In August 1996, CD-ROM Today ceased publication, with two magazines taking its place:MacAddict for Macintosh users, and boot (which became Maximum PC) for Windows users.[1]
MacAddict was the first North American magazine focused on the Macintosh to include a CD-ROM with every issue.[citation needed] As was the case with CD-ROM Today, MacAddict's discs included shareware and demo programs, but also came with other added features, such as staff videos and previews of content inside the magazine's hard copy. The MacAddict website was updated daily with news relevant to Apple products. MacAddict also had a mascot, a stick-figure named Max. In February 2007, MacAddict was relaunched as MacLife.[2][3] The new magazine is physically larger than the old magazine and was focused on the creativity of Mac users, and no longer comes with a CD-ROM.
Mac|Life has the second largest audited total circulation in North America among Macintosh-focused magazines (with a rate base of 110,000), after Macworld, as well as the second-largest audited newsstand sales.[citation needed]
Current editorial line-up for the magazine and website include: Jon Phillips, editorial director; Paul Curthoys, editor-in-chief; Robin Dick, art director; Jan Hughes, managing editor; Susie Ochs, senior editor; Ray Aguilera, reviews editor; and Roberto Baldwin, online editor.
[edit] Reviewing System
From 1996 to mid-2002, there were four rating icons, which depicted Max. There was "Blech" (the lowest), "Yeah, Whatever" (a mediocre product), "Spiffy" (a solid yet not perfect product), and "Freakin' Awesome" (the highest). After 2002, it was replaced by a more conventional five-point system.
[edit] MacLife Forums
The Web site also features an active message board.[4] The forum has over 25,000 registered users and receives about 2,000 posts every day.[4] Discussion ranges on a variety of topics; the magazine itself, computers and gadgets (both made by Apple and otherwise) and more wide-ranging personal and political issues.
[edit] References
- ^ "Good News for Macintosh Consumers: Imagine Publishing Announces its second phase in the evolution of CD-ROM Today". Business Wire. 1996-03-11. http://findarticles.com/p/articles/mi_m0EIN/is_1996_March_11/ai_18079665. Retrieved 2008-04-04.
- ^ Brad Cook (2006-10-09). "MacAddict Rep Discusses New Magazine". MacObserver. http://www.macobserver.com/article/2006/10/09.8.shtml. Retrieved 2006-10-10.
- ^ Peter Cohen (2006-10-06). "MacAddict to rebrand as MacLife". Macworld. http://www.macworld.com/news/2006/10/06/macaddict/index.php. Retrieved 2006-10-23.
- ^ a b Forums | MacLife
[edit] External links
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