Coors Light
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See also: Coors Brewing Company
| Type | Beer |
|---|---|
| Manufacturer | Coors Brewing Company |
| Distributor | Coors Brewing Company |
| Country of origin |  United States |
| Introduced | 1978 |
| Alcohol by volume | 4.2%[1] |
| Website | www.CoorsLight.com |
Coors Light is a light beer produced by the Coors Brewing Company. It was first produced in 1978.
The beer has a "Cold Certified" label which turns the mountains on the label from white to blue when the beer's temperature is lowered to 4 degrees Celsius (39 degrees Fahrenheit).[2]
[edit] Promotions
In 2008, Coors Light became the official beer of NASCAR, replacing Budweiser.
In 2009, a Coors Light koozie depicting scenes from the 2010 Winter Olympics was offered in a limited number of cases that contained 28 bottles instead of 24.
Also in 2009, the Hillside Chalet Contest was created. The winner was given a six-night stay in Whistler, British Columbia, during the 2010 Winter Olympics.
[edit] References
- ^ "Light Beers". BeerAdvocate.com, Inc.. 2001-10-03. http://beeradvocate.com/news/stories_read/248/. Retrieved 2006-12-13.
- ^ "Coors Light Introduces Cold Certified(TM) Technology to Canadian Beer Lovers". Marketwire.com. 2007-06-28. http://www.marketwire.com/press-release/Coors-Light-Introduces-Cold-Certified-Technology-to-Canadian-Beer-Lovers-746836.htm. Retrieved 2010-11-12.
[edit] External links
- Coors Light UK with Jean-Claude Van Damme
- Coors Light
- MillerCoors
- The official Web Store for Coors logoed merchandise (United States)
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