MoviePass

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MoviePass
Industry Film, Entertainment, Technology
Founded 2010
Founder(s) Stacy Spikes, Hamet Watt
Headquarters New York, United States
Website http://www.moviepass.com

MoviePass is a subscription-based service for going to movie theaters available in the United States. The service gives members across the country the ability see up to one 2D movie every 24 hours for a fixed monthly fee. Members may choose which theaters they wish to attend and there are no “blackout dates.” MoviePass works in nearly all movie theaters that accept the Discover Card credit card, making it one of the largest subscription-based theater networks in America. Prices vary by local market and start at $29.99 per month.

MoviePass was launched in February 2011 and is headquartered in New York City.[1]

Service[edit]

The MoviePass service works via a smartphone app (iPhone, Android) and a specially designed, reloadable debit card, which is mailed to new subscribers when they sign up.

Purchasing a ticket[edit]

In order to purchase a ticket, members must be within 100 yards of the chosen theater. They check-in to the theater via the smartphone app and select their preferred movie and show-time.[2] Once they check-in, their debit card is automatically loaded with the exact price of a single ticket for that particular location. The card can then be used like any other form of credit or debit card to purchase a ticket at the theater kiosk or ticket counter.

History[edit]

MoviePass was founded in 2011 by technology and entertainment entrepreneurs Stacy Spikes and Hamet Watt. The company launched in beta in June 2011 in San Francisco, but during initial trials the company received some resistance[3] from movie theater chains and paused both the service and the introduction of new members until later in the year.

From September 2011 to September 2012 MoviePass operated on a voucher system where members could print a voucher on their home computer and redeem it in participating theaters for a movie ticket.

In October 2012, the company introduced a new proprietary location-based payment technology, and provides a secure and independent way for MoviePass members to purchase tickets.[4]

MoviePass is backed by major investors including True Ventures, AOL Ventures, WME, NaLa Pictures, Lambert Media, Brian Lee, Diego Berdakin, MJ Eng, Ryan Steelberg, and Adam Lilling.

Media coverage[edit]

Moviepass has been featured in a wide range of publications including The New York Times[1], TechCrunch[2] and Variety.[3]

Moviepass was also named as one of the 25 Most Disruptive Apps of 2012 and The Best of Everything in 2012 by Business Insider.[4][5]

References[edit]