Pingo Doce

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Pingo Doce - Distribuição Alimentar, S.A.
Type Private, SA
Industry Retail
Founded (1980)
Headquarters Lisbon, Portugal
Area served Portugal, Madeira.
Products Supermarkets
Parent Jerónimo Martins (51%)
Ahold (49%)
Website www.pingodoce.pt (In Portuguese)

Pingo Doce is one of the largest supermarket operators in Portugal with over 350 stores (Sonae being the largest food retailer). It belongs to the Portuguese group Jerónimo Martins and the Dutch group Ahold. In the 1990's, Jerónimo Martins acquired Brazilian supermarket chain Sé Supermercados, which became the Brazilian equivalent to Pingo Doce. In the early 2000's, Companhia Brasileira de Distribuição / Grupo Pão de Açúcar, bought out Sé, rebranding its stores as Pão de Açúcar and CompreBem.

Pingo Doce's logo from ????-2008

Since 2008, the chain uses its current logo, repositioned itself in the market, merged the Feira Nova supermarkets and hypermarkets into the Pingo Doce brand and as done aggressive marketing and advertising campaigns in order to maintain its leader position.[1]

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