Potrero Hill, San Francisco
|— Neighborhood of San Francisco —|
|• Board of Supervisors||Malia Cohen|
|• State Assembly||Tom Ammiano (D)|
|• State Senate||Mark Leno (D)|
|• U.S. House||Nancy Pelosi (D)|
|• Total||4.95 km2 (1.913 sq mi)|
|• Land||4.95 km2 (1.913 sq mi)|
|• Density||2,143/km2 (5,551/sq mi)|
|ZIP Code||94107, 94110, 94124|
Potrero Hill is a residential neighborhood in San Francisco, California. It is known for its views of the San Francisco Bay and city skyline, its close proximity to many destination spots, its sunny weather, and for having two freeways and a Caltrain station.
Initially a working-class neighborhood until gentrification in the 1990s, it is now an upper-middle-class family-oriented neighborhood.
Potrero Hill is located on the eastern side of the city, east of the Mission District and south of SOMA (South of Market) and the newly designated district Showplace Square. It is bordered by 16th Street to the north, Potrero Avenue and U.S. Route 101 (below 20th Street) to the west and Cesar Chavez Street to the south. The city of San Francisco considers the area below 20th Street between Potrero Ave and Route 101 to be part of Potrero Hill as well, as outlined in the http://www.sf-planning.org/Modules/ShowDocument.aspx?documentid=1230 Eastern Neighborhood Plan].
The area east of Highway 280 is Dogpatch. Dogpatch was originally part of Potrero Nuevo and its history is closely tied to Potrero Hill. Some consider Dogpatch to be its own neighborhood while others disagree. Dogpatch has its own neighborhood association but shares merchant association, Democratic caucuses, and general neighborhood matters with Potrero Hill.
Potrero Hill is one of the sunniest neighborhoods in San Francisco, located on the eastern side of the peninsula and flanked by the San Francisco Bay. It is insulated from the fog and chill of the Pacific Ocean that is typical on the western side of the city. It is a residential neighborhood and not considered a tourist destination. Although it is not the most walkable neighborhood in San Francisco due to its hills, it is generally considered a very convenient location due to its proximity to offices, shopping, dining, entertainment, freeways and a Caltrain station. Despite being surrounded by busy neighborhoods, Potrero Hill is quiet and sleepy.
Potrero Hill started as a Caucasian working-class neighborhood in the 1850s. Its central location attracted many working professionals during the dot-com era in the 1990s. Today, it is mostly an upper-middle-class family-oriented neighborhood. In addition to Freeway 101 and 280, Caltrain also runs through this area, making it popular with commuters. Most homes in Potrero Hill have views of the downtown skyline, the San Francisco Bay or Twin Peaks.
Potrero Hill has a North and a South Slope, with the North Slope generally more coveted due to its proximity to downtown and its distance from the housing projects. There is no clear dividing line between North and South as the hill apexes in various places. The demographics of the two are mostly similar with the exception of two notorious public housing projects (Potrero Terrace and Potrero Annex) situated on the South Slope. The projects occupy over one third of the South Slope and stand in sharp contrast to the more affluent homes in the neighborhood. The poorly designed, curvy and diagonal grids of the housing projects isolate their residents from the greater neighborhood. A plan is in place to tear them down after 2015 and build mixed-income housing. The presence of the housing projects make the South Slope generally less desirable than the North Slope, and housing prices and rent tend to be higher the further they are from the projects.
Industry first arrived at Dogpatch in the mid-1850s. The earliest residents were mostly European immigrants. Over time, Dogpatch became more industrialized and many residents moved up the hill to Potrero Hill, turning it into a residential neighborhood. It remained blue-collared and working-class until the mid-1990s when gentrification turned it into a mostly working professional neighborhood.
Early History 
Potrero Hill was uninhabited land for much of its history, used sporadically by Native Americans as hunting ground. In the late 1700s, Spanish missionaries grazed cattle on the hill and named this area Potrero Nuevo, "Potrero" is Spanish for "pasture": "Potrero Nuevo" means "new pasture."
Potrero Nuevo granted to the De Haro Family 
After Mexico gained independence from Spain in 1821, the Mexican government granted Potrero Neuvo to Francisco and Ramon de Haro - the 17-year-old twin sons of Don Francisco de Haro, then mayor of Yerba Buena (modern day San Francisco) in 1844.
Just two years later, Francisco and Ramon de Haro were shot dead by Kit Carson along with their uncle, Jose de los Reyes Berreyessa, in San Rafael at the order of U.S. Army Major John C. Fremont, who had declared war on Mexico. Fremont's men were called the Osos; they were the local insurgents of the day. The Osos jailed the Sonoma mayor and put the town under siege in the Bear Flag Revolt. The de Haro twins and De los Reyes Berreyesa traveled to Sonoma to inquire on the safety of the latter's sons when they were discovered and killed. With the death of his sons, Don Francisco de Haro became owner of Potrero Nuevo.
Construction of Street Grids in the Gold Rush Era 
In 1848, after the conclusion of the Mexican–American War, Mexico ceded all of California, and it was admitted into the Union in 1850. Dr. John Townsend became the second mayor of the town now called San Francisco (changed from Yerba Buena in 1847). He succeeded de Haro, who was distraught over the death of his twin sons. Townsend would have a profound impact on the development of Potrero Hill.
With the start of the Gold Rush era in 1848, San Francisco experienced unprecedented rapid growth. Townsend envisioned developing Potrero Hill as a community for migrants and their newfound riches. Townsend, a good friend of de Haro, approached him about dividing his land into individual lots and selling them. De Haro, with his land rights already challenged and fearing that the United States government would now strip him of Potrero Nuevo, agreed to Townsend's suggestion. Together with famed surveyor Jasper O'Farrell, recent emigrant Cornelius De Boom, and Captain John Sutter, they hashed out the grid and street names. Even before California became a state, local residents saw Potrero Nuevo as an intersection of Mexican California and the United States, due to its location. Townsend capitalized on this sentiment by naming the north-south streets after American states (Arkansas, Utah, Kansas, etc.) and the east-west streets after California counties (Mariposa, Alameda, Butte, Santa Clara, etc.). At this time, Potrero Hill was not part of San Francisco, so the men marketed this area as "South San Francisco."
Historians speculate that "merging the United States with the counties of California would attract homesick easterners" and their newly acquired gold-rush riches to settle in the neighborhood. There is also speculation that Townsend named the north-south streets after states which he had been to, with Pennsylvania Street (his home state) being an extra wide street. However, there is no record of Townsend ever having been to Texas or Florida, whose names appear as streets. The east-west county street names survived until 1895, but as the city expanded, the Post Office demanded a simplification of the street grids. Most of the county streets took the names of the numbered streets that connected them to downtown, but because they didn’t all line up exactly, a few county streets survived (such as Mariposa and Alameda).
By the standard of the mid-nineteenth century, Potrero Hill was not a convenient location to get to - it was still separated by Mission Bay, which was not yet filled in. Prospective buyers partly deemed Potrero Hill too far away and were wary of De Haro's uncertainty as legal owner of the land. As a result, only a few lots were sold. In late 1849, Don Francisco de Haro died, and he was buried in Mission Dolores.
Industry Came to Potrero Nuevo While Squatters Took Over Potrero Point 
After the death of de Haro, squatters began to overtake Potrero Hill around Potrero Point. The de Haro family tried to maintain control of the land but the family's ownership became a legal matter. The case went all the way to the Supreme Court when in 1866 it ruled against the De Haro family. Residents of Potrero Hill celebrated with bonfires after learning of the outcome, some of whom gained title to the lot where they squatted through the Squatter's Rights.
Development eventually came in the early 1850s, not in the form of rich gold-miners envisioned by Townsend, but in a more blue-collar variety. PG&E opened a plant in the eastern shores of Potrero Hill (Potrero Point, modern day Dog Patch) in 1852. Not long after, a gunpowder factory (gunpowder is vital for gold mining) opened nearby; then shipyards, iron factories, and warehouses followed. Potrero Point experienced a minor boom in housing as factory workers preferred to live nearby. The opening of the Long Bridge in the 1860s would drastically change the dynamics of Potrero Hill.
The Long Bridge Opened Up Potrero 
In 1862, President Abraham Lincoln signed into law the Pacific Railway Act that provided Federal government support for the building of the First transcontinental railroad. In anticipation of the railroad, San Francisco began work to build the Long Bridge in 1865 that connected San Francisco proper through Mission Bay to Potrero Hill and Bayview. Potrero Hill, once deemed too far south, was suddenly a stone throw away. The Long Bridge completely transformed Potrero Nuevo from no man's land to a central hub. One of the first of many waves of real estate speculation on Potrero Hill soon followed. The Long Bridge was closed after Mission Bay was filled in the early 1900s, which made Potrero Hill an even more desirable location.
European Migration 
Potrero Hill was spared from the earthquake that struck San Francisco in 1906. Displaced San Franciscans set up tents and shelter on the hill. Many residents moved to the hill after their dwellings were devastated by fire, including a large population of Russian and Slovenian immigrants who previously resided in South of Market. The influx of new residents to Potrero Hill diversified the neighborhood's demographic.
By the early 1900s, a large concentration of European immigrants had settled. The new immigrants, now displaced by the earthquake and fire, had the burden of starting a new home and the strains of entering a new culture. Dr. W.E. Parker, Jr., Pastor of Olivet Presbyterian Church at 19th and Missouri Street took action by opening his home and began offering English classes. Initially the classes were held for men and later offered for women and youth. In 1918, the growing needs of the neighborhood warranted the incorporation of the Neighborhood House under the California Synodical Society of Home Missions, an organization of Presbyterian Church women. In 1919, renowned architect Julia Morgan was commissioned to design a permanent neighborhood house, now at 953 De Haro Street. On June 11, 1922, the Potrero Hill Neighborhood House was completed.
The two earliest residential neighborhoods were the Irish Hill and Dutchman's Flat (both located in modern day Dogpatch). The infamous Irish Hill, located east of Illinois St and right next to the factories, housed mainly Irish factory workers in boarding houses. Irish gangs were formed and crimes were rampant. Irish Hill was leveled for use as landfill and the residents displaced in 1918.
Over half of Potrero Hill's population at this time was Irish immigrants; Scots, Swiss, Russians, Slovenians, Serbians and Italians made up most of the remaining population. Native born whites made up less than 20% of the population. Today, the remnant of these ethnic groups' heritage is still visible, such as Slovenian Hall on Mariposa St. and the First Russian Christian Molokan Church on Carolina St.
Potrero Hill Settlement and Dogpatch Industrialization 
As Dogpatch became more industrialized, with warehouses and factories expanded west of Illinois St, many Dogpatch residents moved west up onto Potrero Hill. The divide between the industrial Dogpatch and the residential Potrero Hill would grow over time, each neighborhood developing its own distinct feel.
Freeways and Southern Development 
Four public housing projects were built on the South Slope after WWII. Attempts to keep minority from the projects under the guise of "maintaining the neighborhood pattern" was ruled unconstitutional by the Supreme Court in 1948. Two of the four projects had since been removed. Today, the project housings shelter mostly African and Hispanic Americans.
The United States' decision to enter WWII created an industrial boom in Dogpatch, led by the shipyards that constructed navy ships. Potrero Hill's South Slope experienced a significant increase in housing and population as a result.
In the 1950s the James Lick Freeways (US Route 101) that slices through the neighborhood was constructed amid much controversy. To obtain the necessary land for the freeways, some residents were forced to vacate their homes in exchange for significantly below market price paid by the government. In the 1960s, another freeway (Interstate 280) was constructed under similar controversies.
Hotbed for Artists and LGBT 
In the 1960s many artists and members of the lesbian, gay, bi-sexual, transgender (LGBT) community began to move to Potrero Hill, drawn by its location and affordable rent. Many artist studios, showrooms and art schools were set up nearby in response to Potrero Hill's explosion as a creative hub. The city has since designated the collection of designer warehouses, art schools, and showrooms just north of Potrero Hill as a special light-industrial district and named this area the Showplace Square.
Potrero Hill experienced a brief economic decline in the late 80s/ early 90's due to the recession, which especially hit the working-class and art communities hard. However, things rapidly picked up starting in the mid-90's, led by the dot-com boom.
Dot-com and Gentrification 
With its close proximity to offices in SOMA, Financial District, and Media Gulch (Mission District bordered by 16th St, Potrero Ave, Folsom St, and 20th St.), and the burgeoning night life and dining in the Mission District, SOMA, and its own 18th St corridor; Potrero Hill, along with its neighboring Mission District, drew many high-tech professionals in the dot-com era, driving up real estate prices and rent. The neighborhood saw a drastic change from mostly working-class to mostly white-collared professionals. Unlike the Mission District, which is populated with renters who had to contend with raising rents and evictions, long-time residents in Potrero Hill largely welcome gentrification, primarily because most are homeowners who benefit from the raise in real estate values.
Modern Era 
The gentrification of Potrero Hill did not slow down after the dot-com bubble but instead was fueled by the housing boom in the mid-2000s. The neighborhood is still in the midst of change and transformation with the implementation of the city's Eastern Neighborhood Plan , the redevelopment of Potrero Annex and Potrero Terrace housing projects, and its neighboring Mission Bay's development into a bio-technology hub.
According to the 2005 to 2010 census data gathered by the San Francisco Planning Dept.
|Total Population||12,110||Total Household||5,810|
|Female||48%||Households with Children, % of Total||19%|
|Race/Ethnicity||Single Person Households, Pct of Total||38%|
|Caucasian||66%||Avg Household Size||2.3|
|Latino (of any race)||13%|
|Other||10%||Educational Attainment (Residents 25 years and older)|
|African American||9%||High School or Less||17%|
|Hawaiian/Pacific Islander||1%||Some College/Associate Degree||18%|
|Median Household Income||$98,182|
|Median Family Income||$110,657|
|Per Capita Income||$58,650|
The hub of Potrero Hill is the 18th Street corridor that features many trendy restaurants. Farley's Cafe is a favorite gathering spot and Bloom's Saloon has one of the most dramatic views of downtown San Francisco. Mission Hill Saloon located on the corner of Potrero Ave and Mariposa St. was selected as one of the best dive bars in the country.
The stretch of Vermont Street between 20th Street and 22nd Street has many switchbacks, similar to the tourist attraction, Lombard Street. Vermont Street features a series of seven sharp turns, making it more crooked than better-known Lombard Street. (Vermont, while steeper than Lombard, has one less turn). Bottom of the Hill on 17th Street is a popular live music venue. Football star O.J. Simpson once lived in the public housing projects on the southeastern side of the hill. 18th Street runs through the heart of the north side of the hill and is home to three blocks that serve as the primary shopping and dining spot in the neighborhood. The powder blue water tower, located near 22nd Street and Wisconsin Street, was demolished in mid-2006 (as part of a seismic upgrade and due to the fact that it was no longer needed). The main campus of the California Culinary Academy is located at 350 Rhode Island Street. The facilities include professional kitchens, student-staffed restaurants, lecture classrooms, a library, and culinary laboratory.
Potrero Hill is also the home of many famous companies. The Anchor Brewing Company, operates a brewery and distillery. It is one of the last remaining breweries to produce California Common beer, also known as Steam Beer, a trademark owned by the company. Located on Mariposa Street, between Carolina and DeHaro Streets, the building was previously owned by the washing machine heir Fritz Maytag. Anchor Brewery offers free tours on weekdays with free beer tasting. It is recommended to book the tour months in advance.
The Potrero Hill Neighborhood House, known as "the NABE," is another focal point. It sits at the top of de Haro Street and offers various community services. It was designed by noted architect, Julia Morgan and has an incredible view of San Francisco, the Bay and the East Bay.
The offices of social news site Digg are located above the former offices of the SF Bay Guardian newspaper on Mississippi St. The headquarters for popular Discovery Channel program Mythbusters is located at the southern edge of the neighborhood.
Two freeways run through Potrero Hill, U.S. Route 101 on the western side, Interstate 280 on the eastern side. Caltrain's 22nd Street station is on the eastern edge of the hill, and the San Francisco Municipal Railway provides bus service in the area (the 19-Polk, 22-Fillmore, 10-Townsend and 48-Quintara - 24th St) and light rail service on 3rd Street (the T-Third Street).
Potrero Hill has deep working-class roots but over the last two decades has experienced rapid transition to a white-collar neighborhood. It is popular with families and working professionals, many with ties to the technology industry.
Housing development on Potrero Hill occurred over several decades. As a result, architecture in Potrero Hill is very diverse - from cottages to big mansions to large-scale condominiums, and lacks a specific defining characteristic. Single-family homes comprise 33% of the housing stock, while 2-4 unit buildings comprise 34%.
Most of Potrero Hill's soil is serpentine, the best soil for ensuring a solid foundation. Thus, this area managed to survive two major San Francisco earthquakes. However, drilling through the serpentine rocks is time- and labor-intensive, so many houses were built by conforming to the slope of the hill. As a result, some houses on Potrero Hill have long staircases leading to the front entrances, often with detached garages at the street level. Houses on the elevated side of the hill usually are two to four stories high to maximize the view. Houses on the other side of the street from the elevated side usually look like single-story homes but typically have one or more levels underneath the street level.
Real Estate 
The North Slope is generally more coveted than the South Slope; It's not uncommon for a house in North Slope to sell for significantly more than a comparable in the South Slope. The east side of Potrero Hill is also generally more coveted due to the view of San Francisco bay.
Dwellings close to the housing projects in the South Slope tend to have depressed prices, and rent and housing prices tend to be higher further away from the housing projects.
Mckinley Square is a park that sits atop Potrero Hill and is popular with children and owners with pets. Its adjacent Potrero Hill Community Garden was established in the 1970s, operating under the San Francisco Recreation and Park Department and boasts panoramic view of the city. Potrero Hill Recreation Center was renovated in 2011 and has a baseball field, a tennis court, a basketball court, and a dog park. Likewise, the Jackson Playground at the North Slope also has a baseball field, a tennis court, and a basketball court. The public library was renovated in 2010 and is located on 20th St. and Connecticut St.
Movies and Arts 
The 1990 movie Pacific Heights (film) was shot on location at Potrero Hill and not at the location of the movie's title.
In The Joy Luck Club (film), the character Rose Hsu Jordan lives with her husband at Rhode Island St. and 18th St in a modern style house once owned by Joan Jeanrenaud in real life. The Jordan character fought for the house in a divorce settlement.
In the 1970s TV series "The Streets of San Francisco" Lt Mike Stone lives in a house on Rhode Island St.
The 2011 film "Contagion" features a scene shot on a steep block of Carolina Street, with a great view of downtown in the background.
Potrero Hill's famous residents include:
- Art Agnos — former mayor of San Francisco.
- Robert Bechtle — Photorealist painter used the hill for both a home and subject matter for his art.
- Lawrence Ferlinghetti — Poet and co-founder of City Lights, America's first all-paperback bookstore. Ferlinghetti bought the house at 706 Wisconsin St. in 1957.
- Danny Glover — Movie actor. Lived in the housing project as a youth.
- Joan Jeanrenaud — Famous cello player and member of the Kronos Quartet.
- Sarah Lane — Former host on The Screen Savers, and Revision3 employee now does TWiF with Martin Sargent on the TWiT network, and works for Current Tech News
- Miguel Migs — Internationally recognized deep house producer and DJ. Founder of Salted Music: a house music record label (originally spun off from another San Francisco-based label; Om Records).
- Peter Orlovsky — Poet Allen Ginsberg's partner. Lived at 5 Turner Terrace, one of several Federal Post WWII War Potrero Hill housing projects, in the 1950s.
- Terry Riley — Composed the piece "In C" "in a tiny house at the top of Potrero Hill" in 1964. This work had a profound effect on music composition.
- Lynne Rutter — painter
- O.J. Simpson — American athlete and actor. Lived in the housing project as a youth.
- Kevin Starr — Author, winner of National Humanities Medal, and inductee to California Hall of Fame, also grew up in the housing project as a youth.
- Blanche Thebom (deceased) — American mezzo-soprano who sang with the Metropolitan Opera in New York City for almost twenty years.
- Wayne Thiebaud — Famous and prolific painter lived on and painted Potrero Hill for years.
- Erling Wold — Composer and Associate Music Director of the San Francisco Composers Chamber Orchestra.
- Jael Weisman — Obie-award winning theater director
Public Housing Projects 
Two public housing projects - the Potrero Terrace and Potrero Annex are located in the South Slope. They occupy roughly one third of the Slope South and are the source of some tension between their low-income occupants and the residents outside of the projects. A numerical majority of crimes in Potrero Hill take place within the housing projects and rightly or wrongly, residents of the projects are often blamed when crimes occurred anywhere in Potrero Hill. The projects' curvy layout inadvertently serves to isolate their residents from the greater neighborhood.
Originally, four public housing projects were constructed after World War II. Attempts to exclude minorities from them under the guise of "maintaining the neighborhood pattern" was ruled unconstitutional by the Supreme Court in 1948. Two housing projects have since been removed to make way for the Star King Elementary School and townhouses.
An estimated 1,200 people live in the Terrace and Annex with 555 of the 606 units occupied. The non-profit organization Hope SF, partnering with a private developer, is planning to demolish the projects and build mix-income housing under the plan Rebuild Potrero. The new housing project will consist of 1,400 to 1,700 units. Of those, between 505 to 620 units will be for-sale condos, including both market-rate and below-market-rate units. 895 to 1080 will be affordable rentals with 80 to 100 for seniors. In addition, the sites will contain 10,000 to 20,000 square feet (1,900 m2) of retail, a 30,000 to 50,000 square feet (4,600 m2) community center, and 7 acres (28,000 m2) of public open space, with a population range of 3,555 to 4,305. Construction is to begin no earlier than 2015.
Utah St. and 18th St. with Mission District and the Sutro Tower in the background.
See also 
- Potrero Point
- Mission Bay, San Francisco, California
- List of San Francisco, California Hills
- Dogpatch, San Francisco, California
- Irish Hill (San Francisco)
- "Potrero Hill neighborhood in San Francisco, California (CA), 94107, 94124 detailed profile". City-Data.com.
- SFGate San Francisco Neighborhood Guide; last accessed 16 February 2008.
- SF Weekly Restaurant Guide; last accessed 16 February 2008.
- 7X7, "Bringing Up Baby"; last accessed 16 February 2008.
- SF Station, "A Magnificent Potrero Hill Trio"; last accessed 16 February 2008.
- "Route Guide for All Muni Lines". San Francisco Municipal Transportation Agency. Retrieved March 6, 2009.
- Ramon Sender In C 25th Anniversary Concert liner notes New Albion Records
- Blanche Thebom: A True Diva. The Potrero View. May 2010
Further reading 
- San Francisco's Potrero Hill by Peter Linenthal, Abigail Johnston, and the Potrero Hill Archives Project, was published by Arcadia Publishing Co. in their Images of America series in 2005. Its 128 pages are full of photos and neighborhood history. It includes early Native American Ohlone history, Mission Dolores, early industry, both world wars, the 1960s, and recent developments. Many photos come from family collections.
|Wikimedia Commons has media related to: Potrero Hill, San Francisco|
- SF Planning Commission - Eastern Neighborhoods Community Plans
- San Francisco Neighborhoods: Potrero Hill - Neighborhood guide from the San Francisco Chronicle
- Potrero Hill SF - Neighborhood guide and blog
- Potrero Boosters Neighborhood Association
||South of Market||Mission Bay||China Basin|
|Bernal Heights||Islais Landing/Butchertown||India Basin|