Though it sold well enough to achieve platinum status and spawned the popular songs "I Want a Woman" and "Way Cool Jr.", the record's performance was not enough to keep the group on the road for longer than seven months. As a result, "What's It Gonna Be", a track not released as a single, was used as a B-Side to "Lovin' You's a Dirty Job", the first single from the band's next release Detonator. In doing so, it was hoped that listeners would go back and give Reach for the Sky a second listen.
Reach for the Sky marked the last Ratt album to be produced by Beau Hill. The band originally intended for the record to be produced entirely by Mike "Clay" Stone. However, substandard DAT tape recordings of Stone's production efforts prompted Atlantic Records to bring in Hill to assist Stone and salvage the album.
Opening acts on the promotional record tour included Warrant and Kix.