Revision3
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| Type | Privately held |
|---|---|
| Founded | Los Angeles, California, U.S. (2005) |
| Founder(s) | Jay Adelson David Prager Kevin Rose |
| Headquarters | San Francisco, California, U.S. |
| Key people | Jay Adelson (Chairman) Jim Louderback (CEO) |
| Industry | Technology |
| Products | Video podcasts |
| Revenue | ▲US$3 million (2008)[citation needed] |
| Employees | ~20 |
| Website | revision3.com |
Revision3 is a San Francisco based Internet television network that creates, produces and distributes web television shows on niche topics.
The company name refers to the evolution of video programming, according to founders Jay Adelson and David Prager, starting with standard terrestrial broadcast television as ground zero. The first revision was cable television, adding general interest channels, catering to the “most common denominator”. The second revision was PC-based Internet video, independent films, no business model, no loyalty, no audience. The third revision or Revision3 is TV and Internet converged. iPods, TiVo, mobile, broadband enable mass, loyal audience to shift to on-demand, niche content.[1]
Contents |
[edit] History
The company was founded in Los Angeles, California by Jay Adelson, Kevin Rose and David Prager in April 2005.[2] Dan Huard, Keith Harrison, and Ron Gorodetzky were also involved. Most of them were previously employees of the television network TechTV.
It began in July 2003 with a Podcast series called thebroken, a videozine related to computer hacking starring Rose and Huard. After TechTV merged with G4 (with subsequent layoffs, including Huard, name change to G4techTV and later reverting back to G4, along with programming changes) and lost most of its technology related programming, Rose and Huard were inspired to create a new series, Systm, in May 2005, which is geared toward “the common geek”. Rose left his job as a host of the G4 series Attack of the Show (formerly The Screen Savers) on May 27, 2005, to work full time for Revision3 Corporation. The now popular show Diggnation, also starring Rose, followed in July 2005, forming the first three shows of the new network.
Alex Albrecht joined Revision3 on August 5, 2005 to co-host Diggnation with Rose and contribute to other projects while Prager focused on production and business development.
Rose announced on the September 16, 2006 episode of Diggnation that Keith Harrison had left Revision3 to "do his own stuff".[3]
On September 27, 2006, Revision3 launched a new website alongside new shows: Mysteries of Science Explained, Not Mainstream Typical Videos, PixelPerfect, and Web Drifter. Mysteries of Science Explained was cancelled after 2 episodes.
In November 2006, the Diggnation podcast accepted sponsorship from the Microsoft Zune and HD DVD, and the March 8, 2007, episode was sponsored by IBM. This was considered a major development for Revision3.
It was announced on July 10, 2007, that Jim Louderback would become the new CEO of the Revision3 Corporation. He previously worked as editor-in-chief for PC Magazine, a publication of Ziff Davis.[4] He was followed by Patrick Norton in August, 2007, who worked at Ziff Davis as 'head of podcasts' and host of the IPTV show DL.TV. At Revision3, he is now Managing Editor and the co-host of Systm and Tekzilla. At DL.TV, he was replaced by Roger Chang who in turn left DL.TV and Ziff Davis in December, 2007 to join Revision3. Chang has joined Norton as co-producer of Systm and Tekzilla.[5] All three had previously worked at TechTV.
In a press release issued on January 2, 2008, Revision3 announced a "record year". The network delivered more than 25 million shows and over 103 million clips in 2007. Also, a variety of leading consumer product companies, including Ask.com, Sony, Virgin America, Warner Bros., Go Daddy, Hewlett-Packard, Microsoft, Netflix, Intel, and SanDisk, signed advertising contracts with Revision3 in 2007.[6]
Revision3 launched new website design on January 18, 2008 featuring an updated layout and additional features that were not available on the previous website.
Revision3 is now located in a new studio, which was revealed in the behind the scenes video podcast, The Revision3 Gazette. The network released five new shows in the first quarter of 2008, Best Of..., The Digg Reel, Internet Superstar, popSiren, Scam School, and so far two new shows in the second quarter, Social Brew and Epic Fu.
On April 9, 2008, Revision3 announced that Veronica Belmont would be joining the Revision3 staff as co-host of Tekzilla.[7]
On April 21, 2008 on the 47th episode of Systm, it was announced that Chief Engineer and co-host David Randolph had left for another job outside of Revision3.
On June 6, 2008 CEO Jim Louderback announced the cancellation of Social Brew after only four episodes. Previous to the announcement Revision3 employee Neha Tiwari was let go without notice.[8]
On October 27, 2008 CEO Jim Louderback announced on the official Revision3 blog that three shows were cancelled, PixelPerfect, PopSiren, and Internet Superstar and that Revision3 stopped their distribution agreement with Epic Fu, and Wine Library TV.[9] It also came to light that a number of employess were dismissed, including Sarah Lane, Martin Sargent, Jay Speiden, and Heather Frank.[10] On 29 December 2008 however PixelPerfect returned to Revision3 by popular demand.
In January 2009 Revision3 debuted the pilot episode of a new show on the network entitled Sun Studios at the end of viewer surveys for the other shows.
On 9 March 2009, Revision3 picked up a show called CO-OP. A show about video games, produced and presented by Area 5 Media formerly from The 1UP Show.[11]
On 4 May 2009, Revision3 launched a new show called JV's World to a great deal of controversy and viewer backlash after offensive and unprofessional comments were made by the host, in response to negative community response to the debut episode.
On 11 May 2009, Revision3 launched a new show called ROFL which showcases stand up comedy from all over the world.
On 16 June 2009, Patrick Norton announced that Systm would no longer be a weekly show, instead becoming segments within his other show, Tekzilla. He also announced that he would be launching a new show in July called HD Nation, which will be a show all about HD and Home Theatre.
On 29 June 2009, former studio engineer David Randolph wrote on his personal blog about how he had been mistreated during the construction of the Revision3 studio.[12]
[edit] MediaDefender Controversy
In May 2008, Revision3's BitTorrent server was on the receiving end of a MediaDefender Denial of Service attack which brought down all of Revision3's servers and their email system. The FBI launched an investigation, but no charges were brought against MediaDefender[13].
[edit] Shows
[edit] Production and Distribution
Most of the shows are produced and owned by Revision3 however there are a number of shows which are produced independently. Revision3 only handles the distribution and marketing aspects of these shows but does not produce the content. These shows are marked with a footnote in the tables below. In February 2008 Revision3 completed work on its own studio where most shows are now recorded.
The shows are distributed through a wide range of platforms and distribution partners, including Virgin America's in-flight entertainment system, CNET TV, iTunes, BitTorrent, YouTube, PyroTV, Miro, and Zune. The shows are distributed in wide variety of formats, including QuickTime, Windows Media Video and Xvid. An embeddable Flash player is also available. Revision3 utilizes BitGravity's content delivery network for the distribution of the shows video files.[2]
[edit] Current Shows
The following table gives an overview of the current and upcoming Revision3 shows. All the schedule times are in Eastern Standard Time (UTC-5).[14]
| Show | Summary | Hosts | Schedule | Launch date |
|---|---|---|---|---|
| Best Of... | A collection of the best clips from the Revision3 shows. | March 12, 2008 | ||
| CO-OP[1] | A show about video games. Produced, written, and directed by Area 5 (named after the final stage of the game Rez), a company formed from the staff formerly responsible for The 1UP Show. | Tuesday | March 9, 2009 | |
| Digg Dialogg | Interviews with questions selected by the Digg community. | April 7, 2009 | ||
| Diggnation | Talk show with the main purpose to discuss the top stories from the social bookmarking site Digg.com. | Wednesday | July 1, 2005 | |
| The Digg Reel | Weekly review of the most popular videos featured on Digg.com. | Monday | January 17, 2008 | |
| Film Riot | From how to make great effects to following Triune Films through production, Film Riot explores the art of filmmaking in a way you’ve never seen. | Thursday | May 27, 2009 | |
| Hak5[2] | Put together by a band of IT ninjas, security professionals and hardcore gamers, Hak5 isn’t your typical tech show. | Wednesday 12pm | September 8, 2008 | |
| HD Nation[15] | Replacement for Systm. In depth guide to home theatre setup | Tuesdays | July 14, 2009 | |
| iFanboy | Video show which focus on comic books, comic book publishing, and comic book creators. iFanboy also produces an audio show independent of Revision3 which debuted on November 2, 2005. | Wednesday 3pm | January 17, 2007 | |
| JV's World | JV is a one-of-a-kind personality with opinions about everything and he's going to express them. Nobody's safe from the rants of JV. It's JV's World, we're just living in it. | Every Other Monday | May 3, 2009 | |
| PixelPerfect | Show which gives Adobe Photoshop and Adobe Illustrator advice. | Monday 12pm | September 30, 2006 | |
| ROFL | Your weekly comedy fix, ROFL brings you hilarious standup comedy from around the world with the biggest names and up-and-comers in comedy. |
|
Monday | May 10, 2009 |
| Scam School | Magician Brian Brushwood explains bar tricks, street cons, and scams. | Thursday 12pm | April 7, 2008 | |
| Tekzilla | Tech show that covers product reviews, computer help, tech tips, and do it yourself projects. | Thursday 6pm | September 28, 2007 | |
| The Totally Rad Show[3] | Discussion show about films, video games, comics and television. | Tuesday 3pm | March 27, 2007 | |
| XLR8R TV[4] | XLR8R TV is an Internet TV show produced by the editorial team of XLR8R magazine. Like XLR8R, XLR8R TV covers emerging music, culture, style, and technology. |
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Tuesday 12pm | February 26, 2007 |
- ^ Produced by "Area 5 Media LLC"
- ^ Produced by "the Hak5 crew"
- ^ Produced by "Team Awesome, LLC"
- ^ Produced by "the editorial team of XLR8R magazine"
[edit] Cancelled Shows
The following table gives an overview of the Revision3 shows that are cancelled or on hiatus.
| Show | Summary | Hosts | Launch date | End date | Eps. |
|---|---|---|---|---|---|
| Ctrl+Alt+Chicken | Each episode features the duo attempting to cook a dish, such as Chicken Cordon Bleu. Their lack of overall experience in cooking often causes them to fail. | March 23, 2006 | October 5, 2006 | 8 | |
| Epic Fu | The owner's manual for the web. The show started independent on August 6, 2006 before joining Revision3. | June 4, 2008 | 30 December 2008 (on Revision3) |
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| Geekdrome | November 23, 2005 | November 27, 2006 | 53 | ||
| The GigaOm Show | Show about technology and business. | July 25, 2007 | March 27, 2008 | 35 | |
| InDigital | The content is similar to Fresh Gear, covering and reviewing technology products. | February 6, 2006 | September 25, 2007 | 26 | |
| Infected by Martin Sargent | Sargent created the podcast as a spiritual successor to Unscrewed, the late night TV show he hosted on TechTV and later G4techTV. | November 11, 2005 | December 6, 2007 | 50 | |
| Internet Superstar | Talk show with Sargent along with Gator who has since been replaced by Jay Speiden interviewing interesting people out of garden shed in Sargent's parents backyard. | January 30, 2008 | 27 October 2008 | 87 | |
| Mysteries of Science Explained | September 26, 2006 | October 5, 2006 | 2 | ||
| Not Mainstream Typical Videos | Not Mainstream Typical Videos goes behind and inside the independent music scene. This series has been discontinued on Revision3, although the series still produces new content for its website. | September 26, 2006 | November 10, 2007 (on Revision3) |
30 | |
| popSiren | Pop culture show that covers modern culture, indie arts, and internet. | March 9, 2008 | 27 October 2008 | 32 | |
| The Revision3 Gazette | Behind the scenes at Revision3. |
|
September 5, 2007 | February 14, 2009 | 29 |
| Social Brew | An inside look into the world of social networking. | April 28, 2008 | June 6, 2008 | 4 | |
| Systm | Do it yourself projects geared toward “the common geek”. | May 23, 2005 | June 22, 2009 | 109 | |
| thebroken | Underground technology show with a hacker mentality that caters to the elite (or wannabe 1337) computer user using a mixture of seriousness and irreverent comedy. | July 21, 2003 | September 26, 2006 | 4 | |
| Web Drifter | Martin Sargent going on the road to meet the people who make odd, strange, and/or weird websites. | September 26, 2006 | March 18, 2008 (on hiatus) |
25 | |
| Wine Library Reserve | Wine reviews and advice on wine appreciation. Episodes consists of wine tastings along with other wine related topics. The show started independent on February 21, 2006 before joining Revision3. | June 23, 2008 | 27 October 2008 (on Revision3) |
[edit] Timeline
The following timeline gives an overview of Revision3 shows and major changes through time.
[edit] References
- ^ Donna Bogatin (2006-09-25). "Kevin Rose: ‘kill your television’ and join me at Revision3". http://blogs.zdnet.com/micro-markets/?p=475.
- ^ a b "About Revision3". http://revision3.com/about. Retrieved on 2008-01-05.
- ^ Diggnation Episode 63 - September 14, 2006
- ^ Liz Gannes (2007-07-11). "Old Media Jumping to New Media". http://newteevee.com/2007/07/10/old-media-jumping-to-new-media/. Retrieved on 2008-01-05.
- ^ Roger Explains going to Revision3
- ^ BusinessWire (2008-01-02). Internet TV Leader Revision3 Announces Record Year. Press release. http://broadcastnewsroom.com/articles/viewarticle.jsp?id=267555. Retrieved on 2008-01-05.
- ^ Revision3 (2008-04-09). Revision3 says "aloha" to internet superstar Veronica Belmont. Press release. http://revision3.com/blog/2008/04/09/revision3-says-%e2%80%9caloha%e2%80%9d-to-internet-superstar-veronica-belmont. Retrieved on 2008-04-11. "She will bring that same genius to Revision3, where she will co-host Tekzilla"
- ^ Revision3 (2008-06-06). Revision3 CEO Jim Louderback Announces Cancellation of Social Brew. Press release. http://revision3.com/forum/showpost.php?p=378285&postcount=1. Retrieved on 2008-06-06. "It just didn't come together, and I really think the concept was flawed from the outset - and that's 100% my fault."
- ^ Louderback, Jim (2008-10-27). "Changes to Revision3’s Programming Lineup". http://revision3.com/blog/2008/10/27/changes-to-revision3/. Retrieved on 2008-10-27.
- ^ Rose, Kevin (2008-10-27). "Changes at Revision3". http://kevinrose.com/blogg/2008/10/27/changes-at-revision3.html. Retrieved on 2008-10-27.
- ^ "CO-OP promotion video". The Digg Reel (Revision3). 2009-03-09. http://revision3.com/diggreel/greentie/. 6:20 minutes in.
- ^ Randolph, David (2009-06-29). "OK I got that off my chest.". http://bigorangecouch.com/?p=33. Retrieved on 2009-07-04.
- ^ Revision3
- ^ "Revision3 Show Release Schedule". Revision3. http://revision3.com/schedule/. Retrieved on 2008-01-16.
- ^ http://revision3.com/hdnation
[edit] See also
[edit] External links
- Revision3 Corporation official website
- Revision3's YouTube channel
- Interview with David Prager, co-founder Revision 3 - Intruders tv Video
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