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It has an area of 40.5 km² and according to the 2007 census, a total population of 55.434 inhabitants, with a large student population because it contains part of the Universitat d'Alacant, a major educational institution.
The town was founded in 1836 and has the motto Sequet però sanet ("Dry but healthy").
There are two important festivals every year: the Bonfires called Fogueres de Sant Vicent taking place during Summer, and the festival of Moros i Cristians during Spring.