Sega Pico

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Sega Pico
Sega Pico Logo.jpg
Kids Computer Pico-01.jpg
Also known as Kids Computer Pico
Manufacturer Sega
Type Video game console
Generation Fourth generation era
Release date
  • JP June 26, 1993
  • NA November 1994[1]
  • EU Q4 1994
    Introductory price 1994 (Sega)
    1999 (Majesco)
    Units sold JP: 3.4 million[5]
    NA: 400,000 (as of January, 1996)[1]
    Media Storyware (Cartridge)
    CPU Motorola 68000
    Memory 64KB RAM, 64KB VRAM
    Successor Advanced Pico Beena

    The Kids Computer Pico (キッズコンピューター・ピコ Kizzu Konpyūtā Piko?), also known as Sega Pico, is an electronic toy by Sega. The aim of creating the Pico was to get more young children (specifically, ages 2–8) to use video game systems.[citation needed]

    The Pico was the first Sega-branded console to carry an officially licensed game from former competitor Nintendo.

    The Pico was released in 1993 in Japan and 1994 in North America and Europe. In Japan, the system was a huge success and games were developed until 2005. In North America and Europe, however, the Pico was less successful and games were developed only until 1997. During its introduction in North America, Binney & Smith (now known as Crayola LLC) did a promotion with the Pico to enter a contest when purchasing the "Crayola Big Box of Crayons" and featured two scented colors out of the 96 colors. The Pico was also released in South Korea by Samsung, and it was very successful in that region. To celebrate its 10th anniversary in 2003 in Japan, Sega re-released some of the Pico games. As of April 2005, 3.4 million Pico consoles and 11.2 million software cartridges had been sold.[5]

    The Sega Pico's slogan was: "The computer that thinks it's a toy."


    The ROM cartridges were called "Storyware," and were book shaped. Each time a player turned the page of the cartridge the screen changed to replicate the image in the book. The games were controlled by a "magic" pen and buttons.[4] The last page of each book features a freehand drawing mode, where the player can also insert stamps of characters shown previously in the game. All software released for the Pico received a rating from either the V.R.C. or the ESRB.

    Technical specifications[edit]

    The hardware is based upon the Mega Drive, with some parts removed and/or replaced by others:[6]

    • CPU: a Motorola 68000, the same as the Mega Drive.
    • RAM: 64 KB of Main RAM
    • Video RAM: 64 KB
    • ROM: "Storyware" cartridges of various sizes.
    • Video: a YM7101 ASIC, which was replaced with an FQ8007 ASIC in newer units. Both were used in Mega Drive consoles as well.
    • Sound: a Texas Instruments SN76489 Programmable sound generator and an NEC µPD7759 PCM chip.
    • Input: a pen with an action button at its tip, a four button directional pad, and one on-board action button.


    In Japan, 296 games were released. In North America, 20 games were released while Europe released about 15 or 18 games. The total number of games released in South Korea is unknown, but released more than North America and Europe. Four games that were planned for the Pico were cancelled.

    Title Year Developer Publisher
    Adventures in Letterland With Jack and Jill 1995 Realtime Associates Thinking Cap
    The Berenstain Bears: A School Day 1995 Realtime Associates Sega
    Crayola: Create a World 1995 Sega
    Disney's Pocahontas Riverbend Adventure 1995 Realtime Associates Sega
    Ecco Jr. and the Great Ocean Treasure Hunt! 1995 Sega
    The Great Counting Caper With the 3 Blind Mice 1995 Realtime Associates Thinking Cap
    Muppets on the Go 1996 Sega
    Musical Zoo 1995 Sega
    Pepe's Puzzles 1994 (JP) / 1995 (NA) Sega
    Richard Scarry's Huckle and Lowly's Busiest Day Ever 1994 Realtime Associates Sega
    Sailor Moon SuperS [7] 1994 (JP) Bandai Bandai (JP)
    Sailor Moon S [7] 1994 (JP) Bandai Bandai (JP)
    Sailor Moon Sailor Stars [7] 1994 (JP) Bandai Bandai (JP)
    Scholastic's The Magic School Bus 1995 (US) Novotrade Sega
    Sesame Street Alphabet Avenue 1997 Sega
    Smart Alex and Smart Alice: Curious Kids 1995 Novotrade Sega
    Sonic the Hedgehog's Gameworld 1994 (JP) / 1996 (NA) Aspect Co., Ltd. Sega
    Tails and the Music Maker 1994 (NA) / 1996 (JP) Novotrade Sega(US)/Imagineer (JP)
    Disney's The Lion King: Adventures at Pride Rock 1995 Realtime Associates Sega
    Magic Crayons 1994 (NA) Realtime Associates Sega
    Mickey's Blast Into the Past 1994 (NA) / 1996 (JP) Sega Sega
    Mahō Kishi Rayearth Magic Knight Tanjō (魔法騎士レイアース マジックナイトたんじょう) 1995 (JP)
    Math Antics with Disney's 101 Dalmatians 1994 (NA) Sega Sega
    A Year at Pooh Corner 1994 (NA) Novotrade Sega
    Denji Sentai Megaranger (電磁戦隊メガレンジャー) 1997 (JP) Sega Sega
    Minimoni Eigo de Asobu n da pyon! 2003 (JP) Sega Sega
    Minimoni Shōgakkō e Iku n da pyon! 2003 (JP) Sega Sega
    Minimoni Terebi ni Deru n da pyon! 2002 (JP) Sega Sega
    Cutie Honey Flash (キューティーハニー フラッシュ) 1997 (JP) Bandai Bandai
    Ojamajo Doremi Dokka~n! (おジャ魔女どれみドッカ~ン!) 2002 (JP) Bandai Bandai
    Pocket Monsters Advanced Generation : Hiragana Katakana Kakechatta! (ポケットモンスターアドバンスジェネレーション ・ひらがな カタカナ かけちゃった!) [8] 2003 (JP) Sega Toys Nintendo/TV Tokyo/ShoPro/Sega Toys
    Futari Wa Pretty Cure (ふたりはプリキュア) 2004 (JP) Bandai Bandai
    Noddy's Toyland Adventures 1997 (UK) (Cancelled) Silicon Dreams BBC Multimedia
    Sonic Jr. 1994/95 (Cancelled)
    Janosch - Wir fahren mit dem Tigerbikel 199? (Cancelled)
    Maus und Bär auf Schatzsuche 199? (Cancelled)

    See also[edit]


    1. ^ a b "Sega captures dollar share of videogame market -- again; diverse product strategy yields market growth; Sega charts path for 1996.". Business Wire. The Free Library. January 10, 1996. Retrieved September 29, 2011. 
    2. ^ Marilyn A. Gillen (July 9, 1994). "Sega, Nintendo Bring Big Plans To CES". Billboard (Nielsen Business Media, Inc.) 106 (28): 73. Retrieved September 29, 2011. 
    3. ^ a b "Edison, N.J.-Based Firm Signs Video Game Distribution Deal with Sega.". Home News Tribune. HighBeam Research. August 6, 1999. Retrieved September 29, 2011. 
    4. ^ a b "Majesco Signs Licensing Deal to Distribute Sega Pico Educational Systems: Systems Will Be Available In All Major Toy Retailers By Holiday Season". Business Wire. Gale, Cengage Learning. August 5, 1999. Retrieved September 29, 2011. 
    5. ^ a b "Sega Toys Business Strategy". 
    6. ^ "SEGA PICOの分解と小規模な解析". Retrieved 2008-07-07. 
    7. ^ a b c Sailor Moon Pico games
    8. ^ It would be the first official Nintendo licensed title on an official Sega platform ever.