|Also known as||Kids Computer Pico|
|Type||Video game console|
|Generation||Fourth generation era|
|Introductory price||1994 (Sega)
|Units sold||•JP: 3.4 million
•NA: 400,000 (as of January, 1996)
|Memory||64KB RAM, 64KB VRAM|
|Successor||Advanced Pico Beena|
The Kids Computer Pico (キッズコンピューター・ピコ Kizzu Konpyūtā Piko?), also known as Sega Pico, is an electronic toy by Sega. The aim of creating the Pico was to get more young children (specifically, ages 2–8) to use video game systems.
The Pico was the first Sega-branded console to carry an officially licensed game from former competitor Nintendo.
The Pico was released in 1993 in Japan and 1994 in North America and Europe. In Japan, the system was a huge success and games were developed until 2005. In North America and Europe, however, the Pico was less successful and games were developed only until 1997. During its introduction in North America, Binney & Smith (now known as Crayola LLC) did a promotion with the Pico to enter a contest when purchasing the "Crayola Big Box of Crayons" and featured two scented colors out of the 96 colors. The Pico was also released in South Korea by Samsung, and it was very successful in that region. To celebrate its 10th anniversary in 2003 in Japan, Sega re-released some of the Pico games. As of April 2005, 3.4 million Pico consoles and 11.2 million software cartridges had been sold.
The Sega Pico's slogan was: "The computer that thinks it's a toy."
The ROM cartridges were called "Storyware," and were book shaped. Each time a player turned the page of the cartridge the screen changed to replicate the image in the book. The games were controlled by a "magic" pen and buttons. The last page of each book features a freehand drawing mode, where the player can also insert stamps of characters shown previously in the game. All software released for the Pico received a rating from either the V.R.C. or the ESRB.
- CPU: a Motorola 68000, the same as the Mega Drive.
- RAM: 64 KB of Main RAM
- Video RAM: 64 KB
- ROM: "Storyware" cartridges of various sizes.
- Video: a YM7101 ASIC, which was replaced with an FQ8007 ASIC in newer units. Both were used in Mega Drive consoles as well.
- Sound: a Texas Instruments SN76489 Programmable sound generator and an NEC µPD7759 PCM chip.
- Input: a pen with an action button at its tip, a four button directional pad, and one on-board action button.
In Japan, 296 games were released. In North America, 20 games were released while Europe released about 15 or 18 games. The total number of games released in South Korea is unknown, but released more than North America and Europe. Four games that were planned for the Pico were cancelled.
- "Sega captures dollar share of videogame market -- again; diverse product strategy yields market growth; Sega charts path for 1996.". Business Wire. The Free Library. January 10, 1996. Retrieved September 29, 2011.
- Marilyn A. Gillen (July 9, 1994). "Sega, Nintendo Bring Big Plans To CES". Billboard (Nielsen Business Media, Inc.) 106 (28): 73. Retrieved September 29, 2011.
- "Edison, N.J.-Based Firm Signs Video Game Distribution Deal with Sega.". Home News Tribune. HighBeam Research. August 6, 1999. Retrieved September 29, 2011.
- "Majesco Signs Licensing Deal to Distribute Sega Pico Educational Systems: Systems Will Be Available In All Major Toy Retailers By Holiday Season". Business Wire. Gale, Cengage Learning. August 5, 1999. Retrieved September 29, 2011.
- "Sega Toys Business Strategy".
- "SEGA PICOの分解と小規模な解析". Retrieved 2008-07-07.
- Sailor Moon Pico games
- It would be the first official Nintendo licensed title on an official Sega platform ever.