Sega Sammy Holdings

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Sega Sammy Holdings Inc.
セガサミーホールディングス株式会社
Type Public
Traded as TYO: 6460
Industry Video games
Interactive entertainment
Founded October 1, 2004
Headquarters Tokyo, Japan
Key people Hajime Satomi
(Chairman and CEO)
Hisao Oguchi
(CCO)
Revenue Increase US$ 4.335 billion (2012)
Employees 7.008 (FY 2013)
Subsidiaries Sega
Sammy
TMS Entertainment, Ltd.
Website Sega Sammy Holdings Inc.

Sega Sammy Holdings Inc. (セガサミーホールディングス株式会社 Sega Samī Hōrudingusu Kabushiki Gaisha?, TYO: 6460) is a Japanese holding company formed from a merger of Sega and Sammy. They were both very involved in the arcade business (Sega with video games, Sammy with Pachinko), and Sega's fame also comes from their console systems.

Background[edit]

In 2004, Sammy acquired noted game company Sega under a new company called Sega Sammy Holdings Inc.

In 2005, Sammy Golf Entertainment Inc. was renamed Sega Sammy Golf Entertainment Inc.

On March 7, 2005, Sammy Studios, Inc. broke away from Sammy and renamed itself High Moon Studios.

On February 29, 2008, Sammy Europe, Ltd. broke away from Sega Sammy Holdings Inc.

On March 31, 2008, Sega Korea, Ltd. broke away from Sega Sammy Holdings Inc.

Operations[edit]

Sega Sammy operations take place in four distinctive segments

  • Pachinko / Pachislot (Sammy)
  • Amusement Machines (Sega)
  • Amusement Facilities (Sega)
  • Consumer Business (Sega)

Although previous to the merger Sammy produced games itself and even had a small chain of arcade operations that business was integrated into Sega.

The most important segment of the company is Sammy's Pachinko / Pachislot segment. In the past 80% of profits was generated in the Pachislot business. The companies former flagship Hokuto No Ken is estimated to be produced 630,000 times. However, a change in regulations lead to deemphasizing the gambling aspect of Pachislot and allowed for more flexibility in the creation of Pachinko machines so that starting in 2007 the Japanese Pachislot market decreased from approximately 2,000,000 annually sold machines to 800,000 in 2009. Although the Pachinko market did not grow in unit terms better machines appeared and prices increased ca. 25%. Sammy managed to rebuild its traditionally weak Pachinko segment with its September 2008 release of CR Hokuto No Ken, one of the best selling Pachinko machines of the last couple of years and further strengthened the segment by the acquisition of Taiyo Elec. Sales targets for the business year ending in March 2010 are 450,000 Pachinko and 180,000 Pachislot machines.[1]

Sega's Consumer Business segment is producing and distributing games for consoles and pc. The financial year 2010 plan was calling for sales of approximately 30 million games.

Subsidiaries[edit]

  • Sega Sammy Holdings Inc.
    • SEGA Corporation
    • Sammy Corporation
    • Atlus Corporation
    • Sports Interactive
    • Relic Entertainment
    • The Creative Assembly Ltd.
    • Index Corporation
    • Wavemaster Inc.
    • Sammy NetWorks Co., Ltd.
    • SEGA TOYS CO., LTD.
    • TMS ENTERTAINMENT, LTD.
    • TAIYO ELEC Co., Ltd.
    • OASIS PARK Co., Ltd.
    • GINZA Corporation
    • Sammy Design Co., Ltd.
    • SEGA ENTERTAINMENT CO.,LTD]
    • SEGA SAMMY GOLF ENTERTAINMENT INC.
    • SEGA SAMMY CREATION INC.
    • SEGA Networks Co., Ltd.
    • SEGA LOGISTICS SERVICE CO., LTD.
    • DARTSLIVE Co., Ltd.
    • D×L CREATION Co., Ltd.
    • Telecom Animation Film Co., Ltd.
    • TOCSIS INC.
    • TMS PHOTO CO., LTD.
    • TMS MUSIC, CO., LTD.
    • Japan Multimedia Services Corporation
    • HONEST Co.,LTD.
    • InfiniTalk Co.,Ltd.
    • patina Co., Ltd.
    • Butterfly Corporation
    • PHOENIX RESORT CO.,LTD.
    • MARZA ANIMATION PLANET INC.
    • RODEO Co., Ltd.
    • Liverpool Co.,Ltd.
    • SEGA of America, Inc.
    • Three Rings Design, Inc.
    • DARTSLIVE USA, INC.
    • SEGA Europe Ltd.
    • SEGA Amusements Europe Ltd.
    • SEGA Publishing Europe Ltd.
    • DARTSLIVE EUROPE LTD.
    • SEGA (Shanghai) Software Co., Ltd.
    • SEGA Shanghai & Co., Ltd.
    • Beijing SEGA Mobile Entertainment Technology Co., Ltd.
    • SEGA Amusements Taiwan Ltd.
    • SEGA SAMMY BUSAN INC.
    • SEGA PUBLISHING KOREA LTD.
    • PARADISE SEGASAMMY Co.,Ltd.
    • SEGA TOYS (HK) CO., LTD.
    • TMS MUSIC (UK) LTD.
    • TMS MUSIC (HK) LTD.
    • DARTSLIVE ASIA Ltd.
    • DARTSLIVE INTERNATIONAL Ltd.
    • i DartsGroup Ltd.

Affiliated Companies (not part of the corporation but known to work with it or are under partial ownership)[edit]

Former affiliates[edit]

  • SI Electronics Ltd.

See also[edit]

References[edit]

  1. ^ Sammy fiscal year projection

External links[edit]