Product and technology
The brush head vibrates at hundreds of times per second, with the latest models at 31,000 strokes per minute. Rather than connecting to its charger with conductors, it utilizes inductive charging—the charger includes the primary winding of the voltage-reducing transformer and the fat handle of the brush includes the secondary winding. The replaceable head is also driven magnetically.
Individual clinical research has shown Sonicare toothbrushes to be more effective than comparable Oral-B electric toothbrushes in reduction of gingival inflammation and therefore improvement in periodontal health. However a 2004 review of 29 studies concluded that only electric toothbrushes with rotational/oscillation movement removed more plaque than other brushes when correctly used. A second review found no clinical evidence for the dynamic fluid activity of the Sonicare toothbrush being more effective in plaque removal than an Oral-B oscillating/rotating electric toothbrush. A 2007 study comparing the two found the rotation/oscillation brush to be more effective in single-use plaque reduction.
In 1987, David Giuliani, an entrepreneur with a background in electrical engineering, met with University of Washington professors Drs. David Engel and Roy Martin. They formed a new company named GEMTech to promote a dental hygiene device using a piezoelectric multimorph transducer. After several years of research and creating prototypes, the Sonicare toothbrush was introduced in November 1992 at a periodontal convention in Florida.
In 1995, GEMTech changed its name to Optiva Corporation. In October 2000, Philips Domestic Appliances and Personal Care, a division of Philips, acquired Optiva Corporation. A few months later Optiva Corporation changed its name to Philips Oral Healthcare, Inc. By the end of 2001, Sonicare had become the number-one selling rechargeable power toothbrush in the United States. In 2003, to improve Philips brand recognition in the US, Philips began rebranding the Sonicare toothbrush as "Philips Sonicare".
- Robinson, PJ; Maddalozzo, D; Breslin, S (1997). "A six-month clinical comparison of the efficacy of the Sonicare and the Braun Oral-B electric toothbrushes on improving periodontal health in adult periodontitis patients". J Clin Dent 8 (1 Spec No): 4–9. PMID 9487838.
- Penick, Catherine (2004). "Power toothbrushes: a critical review". Int J Dent Hyg 2 (1): 40–4. doi:10.1111/j.1601-5037.2004.00048.x. PMID 16451451.
- Warren, PR; Cugini, MA; Chater, BV; Strate, J (December 2004). "A review of the clinical efficacy of the Oral-B oscillating/rotating power toothbrush and the Philips Sonicare toothbrush in normal subject populations". Int Dent J 54 (6): 429–37. doi:10.1111/j.1875-595X.2004.tb00300.x. PMID 15633499.
- Biesbrock, AR; Bartizek, RD; Walters, PA; Warren, PR; Cugini, M; Goyal, CR; Qaqish, J (2007). "Clinical evaluations of plaque removal efficacy: an advanced rotating-oscillating power toothbrush versus a sonic toothbrush". J Clin Dent 18 (4): 106–11. PMID 18277740.
- Pelka, Anna-Kristina; Nagler, Tonia; Hopp, Imke; Petschelt, Anselm; Pelka, Matthias Anton (August 2011). "Professional brushing study comparing the effectiveness of sonic brush heads with manual toothbrushes: a single blinded, randomized clinical trial". Clin Oral Investig 15 (4): 451–60. doi:10.1007/s00784-010-0411-0. PMID 20387085.
- Moritis, K; Jenkins, W; Hefti, A; Schmitt, P; McGrady, M (2008). "A randomized, parallel design study to evaluate the effects of a Sonicare and a manual toothbrush on plaque and gingivitis". J Clin Dent 19 (2): 64–8. PMID 18763689.
- "Sonicare - Our Story". Sonicare.com. Retrieved 2008-06-04.