Teror has a well preserved old town centre, which is under monument protection. There is a basilica, the quiet Virgin of the Pine Square in front of it, and neatly fronted buildings along the picturesque Calle Real de la Plaza street. After shepherds witnessed a Marian apparition nearby on 8 September 1481, Teror became the most important pilgrimage destination of the Canary Island - and thereby also a rather rich little town. White houses with wooden balconies are typical of the town.
Mineral water is an important product of Teror. There's a weekly market (mercadillo) on Sundays.