The Strawberry Alarm Clock

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This article is about the breakfast show. For the rock band, see Strawberry Alarm Clock.
The Strawberry Alarm Clock
SAC Logo.jpg
Running time 4 hours
Country Ireland
Language(s) English
Home station FM104
Starring Jim-Jim Nugent & Mark Noble
Producer(s) Jim-Jim Nugent
Recording studio Macken House, North Wall, Dublin
Air dates 1995 to -
Website The Strawberry Alarm Clock

The Strawberry Alarm Clock is a PPI award-winning breakfast programme on FM104, an Independent Local Radio station in Dublin. It broadcasts weekday mornings from 6-10am, with "Best Of The Strawberry Alarm Clock" Saturdays from 9am-12pm. The show podcasts weekly through


The show began in 1995, and was originally presented by Timmy Ryan, Justin McKenna, Conor Mahoney and Joan Lea. Colm Hayes took over from Timmy Ryan in 1996, and the show quickly became a success. In 2000, Justin McKenna left the radio business while Joan Lea moved to drivetime programme "The Jam". Jim Nugent joined Colm and they became known as the duo "Colm & Jim-Jim". During this time they were joined by various female presenters including Niamh Crowley, Edel Daly, Taragh Loughry Grant and Sandra Mason, however Colm and Jim left FM104 on 12 January 2007 and moved to RTÉ 2fm where they presented 2FM's morning show The Colm & Jim-Jim Breakfast Show. Andy Matthews took over the show on an interim basis on 15 January 2007, however he was replaced by the new team of Jim McCabe and Niamh Crowley from 13 February 2007.

On 13 September 2010, Jim-Jim Nugent returned to FM104 to replace Jim McCabe & Niamh Crowley who were let go due to poor ratings. FM104 launched a major outdoor and television campaign titled "Jim-Jim's Back". Jim-Jim is now joined by Mark Noble, the former presenter of drive time show The Jam.

Over the years, the show has created numerous parody songs which have become instant hits, most notably "Sexy Joe" (Sexy Back), "Pyjamaaaa" (Pjanoo) and "I Hate Henry" (Take On Me). There have also been numerous sports songs to celebrate rugby, football and GAA games.

Previous television adverts for the show features a young man running naked through the streets of Dublin, as if he was in a dream, confirmed by the catchphrase at the end "You haven't woken up until you`ve woken up to The Strawberry Alarm Clock, on FM104!!"

Features on the show[edit]

Kids In The Car

Each morning at 8.40, Jim-Jim & Mark chat to a kid in a car on their way to school. They then must try guess what the kid is thinking about in 20 seconds. If they fail, the kid shouts the catchphrase "Ha Ha, In Your Face Suckers"

Pop Life

This is a music quiz on Friday mornings. A listener comes on air to compete against either Jim-Jim or Mark. The quiz involves identifying clips of music played in reverse.

Uncovered Unplugged

Uncovered Unplugged is the live music segment. This usually happens after 9am when a band or artist come into studio, performing one original track and one cover version. As part of FM104's "Help A Dublin Child" appeal, a charity CD was released in November 2007 featuring the best Uncovered Unplugged tracks of the year. This CD reached number two in the Irish compilation charts.


Gavin Highlife chats to Jim-Jim & Mark weekly. A posh, rugby loving, south Dublin man, Gavin is not shy in telling listeners his real feelings on issues such as Scooter Scum, Dublin 1, and Boggers.

Talk To Joe

When there is a problem in the country, there is only one man we can turn to - Joe Duffy. Joe's show also features regular callers such as Phylis, Carmel, Kay and Joan.

Nod Yer Noggin

The first song after the 8am news is called Noddin Yer Noggin. It's a kicking song to start the day - listeners text in to Jim-Jim & Mark to tell them where they are and if they're noddin!


Further reading[edit]

  • "DJ Joan Hurt In Car Crash". Daily Mirror. April 29, 1998. Retrieved November 4, 2012. 
  • "Ireland Goes Reggae Crazy". Daily Mirror. June 15, 1998. Retrieved November 4, 2012. 
  • Harry Browne (December 11, 1999). Weekend. "Second Comings". Irish Times. Retrieved November 4, 2012. "If Navan Man can do it, why not Cavan Man? On The Strawberry Alarm Clock (Dublin's FM104, Monday to Friday), marginally the more sufferable of the capital's zoo-format breakfast shows, veteran DJ Colm Hayes plays Matt Molloy, Cavan publican, barber, restaurateur and prankphonecaller, and can be extremely, if intermittently, funny. Matt's Golden Memories is the album gathering some of his better moments; in a large dose like this it's probably more tolerable, because less ugly, than Navan Man." 
  • John Perry (February 8, 2000). "Ape jape girl gets her man". Daily Mirror. Retrieved November 4, 2012. 
  • Harry Browne (February 2, 2002). Weekend. "Collins the star takes a pop at Louis". Irish Times. Retrieved November 4, 2012. 
  • Sharon Millar (March 23, 2002). News. "Megaphone Monk Arrest". Daily Mirror. Retrieved November 4, 2012. 
  • Weekend. "Solo artist on a solo run". Irish Times. March 23, 2002. p. 53. Retrieved November 4, 2012. 
  • News. "Just A Minute". Daily Mirror. July 24, 2002. p. 33. Retrieved November 4, 2012. 
  • Emmet Oliver (February 12, 2003). Home New. "Today FM and RTÉ lead the race for listeners". Irish Times. p. 3. Retrieved November 4, 2012. 
  • Business. "It may not be very rock 'n' roll but research is the key to radio". Irish Times. February 14, 2003. p. 60. Retrieved November 4, 2012. 
  • Home New. "Joke about puppy 'in poor taste'". Irish Times. June 21, 2003. Retrieved November 4, 2012. 
  • Sean O'Brien (December 21, 2003). Features. "Hot People: The fake riles Snake:Singer Blows His Top Over Britney Jibe". People (UK). Retrieved November 4, 2012. 
  • Joe T Mooney (October 18, 2005). Health. "On the Couch". Irish Times. p. 8. Retrieved November 4, 2012. 
  • "Listen Up". Business and Finance. March 9, 2006. Retrieved November 4, 2012. 
  • Paul Martin (November 9, 2006). News. "Justin no to comic song hit". Daily Mirror. p. 7. Retrieved November 4, 2012. 
  • Samantha McCaughren (November 17, 2006). News. "Today FM is hot on the heels of out-of-tune 2FM". Irish Independent. Retrieved November 4, 2012. 

External links[edit]