U.S. Cellular Arena
|U.S. Cellular Arena|
|The Cell, The Arena|
|Former names||Milwaukee Arena (1968–1974)
MECCA Arena (1974–1995)
Milwaukee Arena (aka Wisconsin Center Arena) (1995–2000)
|Location||400 W Kilbourn Avenue, Milwaukee, Wisconsin 53203
|Broke ground||November 3, 1948|
|Opened||April 9, 1950|
|Owner||Wisconsin Center District|
|Operator||Wisconsin Center District|
|Surface||Maple basketball floor, concrete, ice, or Astroturf|
|Construction cost||$7.6 million
($72.5 million in 2013 dollars)
|Architect||Eschweiler & Eschweiler|
|General contractor||Hunzinger Construction Co.|
9,500 (Indoor Soccer)
|Milwaukee Wave (MISL) (1984–1987, 2003–present)
Brewcity Bruisers (WFTDA)
Milwaukee Panthers (NCAA) (1992–1998, 2003–2012)
Horizon League Championship (2004, 2005, 2006, 2011)
Milwaukee Iron (AFL) (2010; 1 playoff game) Milwaukee Hawks (NBA) (1951–1955)
Milwaukee Bucks (NBA) (1968–1988)
Milwaukee Admirals (IHL) (1984–1987)
Marquette Warriors (NCAA) (1974–1989)
Milwaukee Bonecrushers (CIFL) (2008–2009)
U.S. Cellular Arena (originally Milwaukee Arena and formerly MECCA Arena and Wisconsin Center Arena) is an indoor arena, located in Milwaukee, Wisconsin. The arena, which seats as many as 12,700 people and offers 41,000 feet of floor space, is part of a larger downtown campus, that includes the Milwaukee Theatre and Frontier Airlines Center.
The arena was part of the MECCA Complex (The Milwaukee Exposition Convention Center and Arena) from 1974 until the 1995 opening of the Frontier Airlines Center.
It opened in 1950 and was one of the first to accommodate the needs of broadcast television. It was folded into the MECCA complex when it opened in 1974. It is also known for its former unique basketball court painted by Robert Indiana in 1978, with large rainbow 'M's taking up both half-courts representing Milwaukee.
It was home to the Milwaukee Bucks of the NBA from 1968-1988, and hosted the 1977 NBA All-Star Game before an audience of 10,938. The venue was also home to Marquette University's men's basketball team along with the International Hockey League Milwaukee Admirals. These teams all moved to the BMO Harris Bradley Center upon the newer arena's opening in 1988.
In 1994, the Wisconsin Center District (WCD), a state organization, was created in order to fund the Midwest Airlines Center, and, in 1995 the MECCA complex was folded into this, including the Arena (the BMO Harris Bradley Center is owned by a separate authority). Following a major overhaul in 1998, the arena is now home to the Milwaukee Wave of the Major Indoor Soccer League (including the 2006 MISL All-Star game) and is the Milwaukee venue for Disney on Ice. It has also hosted professional wrestling events, including WCW SuperBrawl II in 1992, WWF King of the Ring 1996, WCW Clash of the Champions in 1997, WWF Over the Edge in 1998 and WCW Mayhem in 2000. It was at the forementioned King Of The Ring card where "Stone Cold" Steve Austin first uttered his now-famous "Austin 3:16" catchphrase.
The WCD added the Wisconsin Athletic Walk of Fame alongside the U.S. Cellular Arena in 2001. At the end of this public promenade is a Wisconsin Historical Marker noting the location where Christopher Sholes invented the first practical typewriter, featuring the QWERTY keyboard layout.
As the MECCA, the building hosted the 1984 NCAA Mideast first and second round games. The U.S. Cellular Arena also hosted all or part of every Horizon League men's basketball conference tournament from 2003-2011.
On August 7, 2010, the arena hosted an Arena Football League playoff game between the Milwaukee Mustangs and the Chicago Rush. The Iron played its 2010 regular season home games at the BMO Harris Bradley Center, but the ongoing installation of the new center court scoreboard in that venue forced the home playoff games to be played at the U.S. Cellular Arena, where the Milwaukee Mustangs would go on to win.
It is also home to the Brewcity Bruisers roller derby league.
The arena was also the home of the Milwaukee Panthers men's basketball team, from 1993-1998 and from 2003-2012. In June 2012, UW-Milwaukee's athletic director, Andy Geiger, announced that the Panthers would be moving back to their on-campus arena, Klotsche Center, coordinating with the University's lease with the building district being expired.
Since the 1960s, the Arena has held a number of concerts by high-profile performers.
Seating capacity 
The seating capacity for basketball has changed as follows:
- 11,046 (1950-1961)
- 11,138 (1961-1968)
- 10,746 (1968-1973)
- 10,938 (1973-1980)
- 11,052 (1980-1998)
- 11,358 (1998-2004)
- 10,783 (2004-present)
See also 
- U.S. Cellular Field - home of the Chicago White Sox
- U.S. Cellular Coliseum - an indoor sports arena in Bloomington, Illinois
- U.S. Cellular Center - an indoor sports arena in Cedar Rapids, Iowa
- Jones, Robert F. (April 10, 1960). "Arena Opening in 1950 Like Dream Come True". The Milwaukee Sentinel. p. 9. Retrieved March 5, 2013.
- On This Day in Wisconsin History
- Staff. Consumer Price Index (estimate) 1800–2012. Federal Reserve Bank of Minneapolis. Retrieved March 31, 2013.
- "Arena Bonds Draw Only One Bid; Offer Rejected". Milwaukee Journal. December 16, 1948. Retrieved March 28, 2012.
- Walker, Don (July 17, 2007). "Arena Football is Back in Milwaukee". Milwaukee Journal Sentinel. Retrieved July 17, 2007.
- Walker, Don (June 27, 2012). "UWM Returns Basketball to Campus, Arena Official Upset". Milwaukee Journal Sentinel. Retrieved June 27, 2012.
- Breslin, Jimmy (February 19, 1959). "Hawks Too Big In St. Louis So Hickey Lifts Marquette". Star-Banner (Ocala, FL). p. 9. Retrieved March 5, 2013.
- Bledsoe, Terry (December 26, 1962). "Luncheon, Clinic Are Extras For Classic Tournament Fans". The Milwaukee Journal. Retrieved March 5, 2013.
- Kupper, Mike (February 26, 1970). "MU to Set Record, Despite New Math". The Milwaukee Journal. Retrieved March 5, 2013.
- "Seating At Arena Increased To 10,938". The Milwaukee Journal. August 23, 1973. Retrieved March 5, 2013.
- "Arena Will Get 114 More Seats". The Milwaukee Sentinel. September 25, 1980. Retrieved March 5, 2013.
- Dabe, Christopher (January 3, 2004). "Eagles Anxious to Put Down Roots". Milwaukee Journal Sentinel. Retrieved March 5, 2013.
- "Panthers Open Home Slate With Upper Iowa". UW-Milwaukee Athletics. November 20, 2005. Retrieved March 5, 2013.
- U.S. Cellular Arena
- Event Managers Sourcebook (PDF)
- Milwaukee Panthers Men's Basketball history at the U.S. Cellular Arena
-  - Audio recording of the 1980 Black Sabbath riot.
|Events and tenants|
Wharton Field House
|Home of the
1951 – 1955
|Home of the
1968 – 1988
|Host of the
NBA All-Star Game