Volcom
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This article relies on references to primary sources or sources affiliated with the subject, rather than references from independent authors and third-party publications. Please add citations from reliable sources. (November 2008) |
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| Type | Subsidiary |
|---|---|
| Industry | Apparel and consumer goods |
| Founded | 1991 Orange County, California, U.S. |
| Founder(s) | Richard "Wolly" Woolcott Tucker "T-Dawg" Hall |
| Headquarters | Costa Mesa, California, U.S. |
| Number of locations | 23 |
| Area served | Worldwide |
| Key people | Richard "Wooly" Woolcott, Founder, CEO David A. Unter, CFO Jason W. Steris, President Ryan Immegart, VPMarketing Tom D. Ruiz, EVPSales Ethan F. Anderson, EVP Creative Director |
| Employees | 543 As of 31 December 2010[update] |
| Parent | PPR |
| Divisions | Veeco Productions |
| Subsidiaries | Electric Holding Corporation Volcom Entertainment, Inc. Volcom Retail, Inc. |
| Website | volcom.com |
| References: [1][2] | |
Volcom, Inc. is a designer, marketer and distributor of young men's and young women's clothing, footwear, accessories and related products sold under the Volcom brand name. Volcom is headquartered in Costa Mesa, California, United States. Volcom is known for its trademark stone logo, its slogan Youth Against Establishment and the Let the Kids Ride Free campaign.
Founded in 1991 by Richard "Wooly" Woolcott and Tucker "T-Dawg" Hall, Volcom caters to the surfing, skateboarding and snowboarding markets, born out of the founders' own experiences with these sports.[1] In 1995, Volcom was the first action sport company to create a record label aptly entitled, Volcom Entertainment[3]. In April 2005, the company took its current name, Volcom, Inc. Volcom became a publicly traded entity on June 29, 2005, when Wachovia Securities, D.A. Davidson and Piper Jaffray underwrote an initial public offering on NASDAQ, pricing 4.69 million shares at US$19 a share, raising a total of US$89 million.
In early 2008, Volcom made its first acquisition, taking ownership of Electric Visual Evolution LLC, for US$25.3 million.[4]
On May 2, 2011, French retail-to-luxury group PPR SA launched a friendly take-over offer to buy Volcom Inc. for $24.50 a share, valuing the company at $608 million.[5] Volcom's board unanimously backed the PPR offer and recommended shareholders tender their shares to PPR.
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[edit] Stores
Volcom's first retail store was opened on November 23, 2002 in Los Angeles, CA.[6] Other locations in the US include:
- California – Huntington Beach, Santa Barbara and Berkeley
- Hawaii – Maui, Lahaina, Whalers Village, and two locations in Waikiki on Oahu
- other states – Colorado (Boulder), Nevada (Las Vegas), New York (Manhattan).
Outside America, Volcom has retail stores in Hossegor and Bordeaux, France; two locations in Bali, Indonesia; Tokyo, Japan; Durban and Pretoria, South Africa; Bangkok, Thailand; London and Falmouth, England; Santiago, Chile; São Paulo, Brazil; Isla De Margarita, Venezuela; Lisbon, Portugal; Stuttgart and Berlin, Germany; and Calgary and Edmonton, Canada, and Guam.[7][8]
[edit] Sponsorship and promotions
Since 1995 Volcom has provided a platform for aspiring artists to express themselves through the 'Featured Artists' line of products. Volcom also has an entertainment company that includes bands such as Pepper, Valient Thorr, Guttermouth, Birds of Avalon, and others.
Appealing to the company's target market and core brand philosophy, the company sponsors brand ambassadors across four key youth and lifestyle sports:[9]
- surfers – Bruce Irons and Ozzie Wright
- skateboarders – Geoff Rowley, Rune Glifberg, Mark Appleyard, Dustin Dollin, and Caswell Berry
- snowboarders – Gigi Ruf, Terje Haakonsen, Bryan Iguchi, and Kevin Pearce
- Motocross riders – Ryan Villopoto, Josh Hansen, and Tyla Rattray
Let the Kids Ride Free is a Volcom campaign aimed at making skateboarding, surfing and snowboarding competitions free of entry charges for kids as a means to express their talent, gain contest experience, have a good time, eat without cost. Volcom also provides free product to competitors.[10]
[edit] References
- ^ a b Volcom Frequently Asked Questions
- ^ 2010 Form 10-K Volcom, Inc.
- ^ Ryan Richardson (January 28, 2012). "Volcom, the Story of the Stone". Sundance Beach. SundanceBeach.com (Sundance Beach Magazine). http://www.sundancebeach.com/blog/2012/01/story-of-the-stone/. Retrieved August 21, 2008.>[1]
- ^ Bellantonio, Jennifer (January 28, 2008). "Volcom to Break into Sunglasses with Buy". Orange County Business Journal. AllBusiness.com, Inc (Dunn and Bradstreet). http://www.allbusiness.com/company-activities-management/financial-performance/8894840-1.html. Retrieved May 14, 2011.
- ^ Landauro, Inti (May 2, 2011). "PPR Launches Tender Offer For Volcom Shares For $608 Million". Fox Business - Retail. Dow Jones Newswires (Paris: Fox News Channel). http://www.foxbusiness.com/industries/2011/05/02/ppr-launches-tender-offer-volcom-shares-608-million/. Retrieved May 14, 2011.
- ^ "Untitled". Industry News. Transworld Snowboarding. http://www.transworldsnowboarding.com/twbiz/industrynews/article/0,21214,707267,00.html. Retrieved May 14, 2011.[dead link]
- ^ "Stores". Volcom. 2011. http://volcom.com/stores/index.asp. Retrieved 14 May 2011.
- ^ "Some things art show by Apo Fousek @ Volcom SP (Brazil)". Discover. Volcom. September 20, 2008. http://www.volcom.com/news/article.asp?sid=&articleID=2855. Retrieved May 14, 2011.
- ^ "Volcome Team". Youth Against Establishment. Volcom. 2011. http://www.volcom.com/team/team_listings.asp. Retrieved 15 May 2011.
- ^ "Let the Kids Ride Free". Youth Against Establishment. Volcom. 2011. http://www.volcom.com/ltkrf/index.asp. Retrieved 15 May 2011.
[edit] External links
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