Volcom
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This article relies on references to primary sources. (November 2008) |
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| Type | Subsidiary |
|---|---|
| Industry | Apparel and consumer goods |
| Founded | Orange County, California (1991) |
| Founder(s) | Richard "Wooly" Woolcott |
| Headquarters | U.S. |
| Number of locations | 976382738374819 |
| Area served | Worldwide |
| Key people | Richard "Wooly" Woolcott, Founder, CEO David A. Unter, CFO Jason W. Steris, President Ryan Immegart, VP Marketing Tom D. Ruiz, EVPSales Ethan F. Anderson, EVP Creative Director |
| Employees | 543 As of 31 December 2010[update] |
| Parent | PPR |
| Divisions | Veeco Productions |
| Subsidiaries | Electric Holding Corporation Volcom Entertainment, Inc. Volcom Retail, Inc. |
| Website | volcom.com |
Volcom, Inc. is a designer, marketer, and distributor of youth-oriented products. The company primarily produces young men's and young women's clothing, footwear, accessories, and related products, all sold under the "Volcom" brand name. Volcom is headquartered in Costa Mesa, California, United States. Volcom is known for its trademark stone logo, its slogan Youth Against Establishment, and the Let the Kids Ride Free campaign.[3]
Founded in 1991 by Richard "Wooly" Woolcott and Tucker "T-Dawg" Hall, Volcom caters to the surfing, skateboarding and snowboarding markets, born out of the founders' own experiences with these sports.[1] In 1995, Volcom was the first action sport company to create a record label, Volcom Entertainment.[4] In April 2005, the company took its current name, Volcom, Inc. Volcom became a publicly traded entity on June 29, 2005, when Wachovia Securities, D.A. Davidson and Piper Jaffray underwrote an initial public offering on NASDAQ, pricing 4.69 million shares at US$19 a share, raising a total of US$89 million.
In early 2008, Volcom made its first acquisition, taking ownership of Electric Visual Evolution LLC, for US$25.3 million.[5]
On May 2, 2011, French retail-to-luxury group PPR SA launched a friendly take-over offer to buy Volcom Inc. for $24.50 a share, valuing the company at $608 million.[6] Volcom's board unanimously backed the PPR offer and recommended shareholders tender their shares to PPR.
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Stores [edit]
Volcom's first retail store was opened on November 23, 2002 in Los Angeles.[7] Since then, seven more Volcom stores have opened in the United States, and three more in Canada.[8]
Outside America, Volcom has numerous international retail stores in Hossegor and Bordeaux, France; two locations in Bali, Indonesia; Tokyo, Japan; Durban and Pretoria, South Africa; Bangkok, Thailand; London and Falmouth, England, Buenos Aires, Argentina; Santiago, Chile; São Paulo, Brazil; Isla De Margarita, Venezuela; Lisbon, Portugal; Munich, Stuttgart and Berlin, Germany; Calgary, Edmonton and Vancouver Canada, and Guam.[9]
Sponsorship and promotions [edit]
Since 1995, Volcom has provided a platform for aspiring artists to express themselves through the 'Featured Artists' line of products. Volcom also has an entertainment company that includes bands such as Pepper, Valient Thorr, Guttermouth, Birds of Avalon, and others.
Appealing to the company's target market and core brand philosophy, the company sponsors brand ambassadors across four key youth and lifestyle sports:[10]
Let the Kids Ride Free is a Volcom campaign aimed at making skateboarding, surfing and snowboarding competitions free of entry charges for kids as a means to express their talent, gain contest experience, have a good time, and eat without cost. Volcom also provides free product to competitors.[11]
Surfing [edit]
Skateboarding [edit]
Snowboarding [edit]
Motocross [edit]
References [edit]
- ^ a b Volcom (2012). "Frequently Asked Questions". Volcom. Volcom, Inc. Retrieved August 20, 2012.
- ^ UNITED STATES SECURITIES AND EXCHANGE COMMISSION (2010). 2010 "Volcom, Inc.". UNITED STATES SECURITIES AND EXCHANGE COMMISSION. UNITED STATES SECURITIES AND EXCHANGE COMMISSION. Retrieved August 20, 2012.
- ^ "Volcom". Skateboarding.com.au. Retrieved 9 November 2012.
- ^ Ryan Richardson (January 28, 2012). "Volcom, the Story of the Stone". Sundance Beach (Sundance Beach Magazine). SundanceBeach.com. Retrieved August 21, 2008.
- ^ Bellantonio, Jennifer (January 28, 2008). "Volcom to Break into Sunglasses with Buy". Orange County Business Journal (Dunn and Bradstreet). AllBusiness.com, Inc. Retrieved May 14, 2011.
- ^ Landauro, Inti (May 2, 2011). "PPR Launches Tender Offer For Volcom Shares For $608 Million". Fox Business – Retail (Paris: Fox News Channel). Dow Jones Newswires. Retrieved May 14, 2011.
- ^ Transworld (27). "VOLCOM OPENS FIRST RETAIL STORE". Transworld Snowboarding. Bonnier Corporation. Retrieved August 20, 2012.
- ^ "Stores". Volcom. Retrieved 9 November 2012.
- ^ "Some things art show by Apo Fousek @ Volcom SP (Brazil)". Discover. Volcom. September 20, 2008. Retrieved May 14, 2011.
- ^ "Volcom Team". Youth Against Establishment. Volcom. 2011. Retrieved May 15, 2011.
- ^ "Let the Kids Ride Free". Youth Against Establishment. Volcom. 2011. Retrieved May 15, 2011.
External links [edit]
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