WHMC-FM (90.1 FM) is a radio station broadcasting a Public Radio format. Licensed to Conway, South Carolina, USA, the station serves Myrtle Beach and the Grand Strand. The station is currently owned by South Carolina Educational TV Commission. The station is a member of NPR and an affiliate of ETV Radio affiliate's all-news network, airing a format of talk radio with some jazz and special musical programs on weekends.
This station signed on in 1981 and played classical music most of the time until 2005, when the decision was made to provide more NPR news programming to the Grand Strand.